Development of non-conventional business and sponsorship RBA

Omnichannel strategy. Off/Online, Mobile tools, webrooming – influencers & tracking. Small & medium companies’ consultancy and implementation. Labor of “talent outplacement”. Define and implementation of right marketing and sales strategy for medium and small companies with clear focus on challenge targets thru web and mobile tools in collaboration with top companies.RMT - Retail Marketing Team SLU, Company description. “One partner from Strategy design to execution” specialised in the Technical Consumer Goods industry with deep knowledge of the Iberian Retail Markets on both sides of the “retail table”: Manufacturers and Retailers.Retail Marketing Team SLU, work side by side to General Management in the areas of “Strategy” (Action & Results driven), “business development” (New sources of revenue, New competitive paradigms) and “Marketing & Sales organisation” (Technology Innovation, Digital transformation and Enablement) Retail Marketing Team SLU, provide services to companies interested in developing business structure in Iberia, in getting outsourced support on the above areas or finding product/market fit for disruptive new technologies. The “Retail Marketing Team” is a Blend of corporate and field experienced Senior executives with an outstanding P&L and profitable growth initiatives track record. Many years’ experience in country turnaround projects, change management, “Sales & Marketing Teams” transformation, subcontracting of operational divisions and the development of long-term “win win” alliances. Highly experienced team, passionate about innovation, with a clear drive for results in complex multinational environments and strong focus on execution and speed

Responsible for branding/product in Retail instore. Creation and consolidation of the Retail marketing team. With hierarchical and functional responsibility for 8 people to cover consistency communication at point of sale, category management, Biz intelligence and external field force performance (GPV - 22 people for point of sale and promoters). Achievement of brand goals, #1 on retail. Award on marketing innovation. Consolidation of a "corporate retail" for brand consistency. Outsourcing excellence on field force. Implementation of first ever eDRM a retail management system tool to manage "cross division implementations plans"

Definition an implementation of the strategic plan of brand / productSponsoring world Formula1 spanish activationResponsible for the 360 °strategy (mass, InStore, Online & Onsite) communication brand. Manager of Sponsorship formula1 Spanish’ activation program. Member of the European team. Managing budget of more than 15M. € Creation of 360 ° "best practice" sponsorship activation model European Best practice on creation and development of a unified and consumer oriented communication point of sale plan Design of release plan during two consecutive years of strategic models, being both successful worldwide case ("the TV that records" and “Scarlet tv set”)

Design and implementation of the business plans and marketing to maintenance leadership Responsible for the "core business" of the absolute leader on the market, with a turnover of more than 200M. €, thru a more than 50 people sales force. Member of the "European Marketing council" Successful transition of a model of stable business for more than 30 years because of a very fast technological change, managing to keep all business indicators in positive and maintaining market leadership. Creation of strategic alliances of co-branding (Xbox first retail bundle) for the creation of value with related companies lasting until today

Business Management of Consumer Video surveillance systemsIntegral responsibility on business, from logistics to the after-sales service Design of business plan, taking the business to positive returns Creation of the consumption-oriented distribution channel