Jorge Castro Email & Phone Number

México

Mexico

Responsible to restructure the business to maximize profits.✔ Established a Commercial Growth Strategy opening showrooms and new offices in Mexico City and Cancun, a Marketing Strategy to renew Company image and internet page; and implementing a CRM to potentialize Sales.✔ Restructured the company to deliver revenue growth of 38% in 1 year by reorganizing areas of the Company, reimplementing SAP, redefine internal processes, define a Marketing strategy, and implementing a scorecard to measure progress acording to the strategy.

Mexico

✔ Senior consultant to coordinate the integration of Santa Clara and Jugos del Valle to maximize synergies and optimize resources.✔ Lead commercial proposals on projects of Strategic Sourcing, Warehouse layout and processes and Distribution operations.

Latin America

Responsible to develop capabilities and infrastructure to increase commercial footprint in the LATAM Region.✔ Lead integration of Oncology business for Brazil for a $60MM USD revenue growth in 5 years and the management of third party Manufacturing operations in Uruguay.✔ Lead product introduction of over 20+ molecules across the region generating $20MM USD of additional income; as well as launching innovative products as the first bio comparable product within the region for Brazil and Mexico markets projecting to obtain $20MM USD in the following three years.✔ Implemented the Integrated Business Planning (IBP) process to offer best in class service to customers; having an impact on the business of less than 1% of Back Order, over 98% of service levels and inventory improvement of 10% (equivalent to $ 4MM Usd).✔ Generated 20% in savings by generating operational synergies through centralizing and automating processes in LATAM, and the creation of a Shared Services Center and implementation of SAP in Argentina and Peru.✔ Increased service to customers implementing an international talent development strategy, training staff in both skills and knowledge.

North Latin America

Responsible to provide a strategic direction for the Supply Chain in North LATAM and alignment to Corporate standards.✔ Achieved 2 digit growth for over 3 years by implementating Sales and Operations Planning Process (S&OP) under a high complexity context of the North Latin America Region. ✔ Implemented Strategic Sourcing program delivering $12MM USD in savings over a 3 year period.✔ Redefined the distribution operational model for the Region by implementing the hub & spoke concept providing savings for the region of $4MM usd. ✔ Sponsored Transactional six sigma culture within the organization by implementing continuous improvement projects that reduced Supply chain costs from 5% to 4% as a percentage of sales.✔ Improved inventory position from 70MM USD to $60MM USD in a 3 year period, while growing 11% in average. ✔ Improved warehousing costs by 15% by outsourcing labor at the DC and transportation services.

Mexico

Responsible for managing the increasing complexity of the business by introducing new formulations to the market and exploring additional beverage segments.✔ Lead the sales and operations planning process (S&OP) for over 6 years providing zero pending orders to customers and the introduction of more than 30 new products.✔ Lead the new products virtual organization to share knowledge and minimize the impact on new products in the manufacturing plants of LATAM Region.✔ Improved processes through my leadership and knowledge as member of the WW Supply Chain Excellence initiative with high impact in cost, quality and efficiency for all the Manufacturing Ops.

Mexico

Responsible to upgrade concentrate plant facilities to support business growth in Mexico of over 1B Usd in sales.✔ Lead the implementation of new materials handling technologies, product packaging at the manufacturing operation to improve capacity and productivity while meeting Company quality and regulatory standards.✔ Lead the implementation of SAP in Mexico with no impact on the supply to our Mexican customers.✔ Lead improvements as member of the steering committee of the Coca-Cola Quality System and key contributor to the Quality Certification for the Mexico Concentrate Operation.

Greater Atlanta Area

✔ Lead implementation of SAP Sales and Distribution and Warehouse Management modules.✔ Responsible to anticipate challenges for Mexico implementation as team leader.✔ Supported go live process of Atlanta and Brazil operations.

Mexico City Area, Mexico

✔ Redesigned Concentrate Supply for bottlers in Mexico leading the supply point shift project offering benefits to the Company of $60MM USD yearly on operating income.✔ Lead S&OP implementation for the Mexico market.✔ Lead Third Party Logistic Operator Project to consolidate warehouse and storage locations and efficient distribution logistics. ✔ Lead a perfect MRP II Class A certification. Implemented the Coca-Cola Quality System Phase 3.

Mexico City Area, Mexico

✔ Implemented Customer Service survey obtaining 90% satisfaction reduced Customer concerns by 241% in two years.✔ Obtained recognition for best Customer Service Operation in Concentrate Manufacturing Operations. ✔ Developed and implemented business continuity processes to ensure continuity of supply. ✔ Optimized storage space by 40% and improved inventory accuracy to 98%. ✔ Developed specialized freight suppliers (Cold chain and hazardous materials handling) to meet Company’s quality and local regulations standards.✔ Improved freight routes and frequencies to provide effective cost and service to Customers.

Executive Development Program, Executive Management

Class 65

Bachelor, Marketing