Originally hired as IC, but subsequently expanded scope to lead 10-person global marketing team (Product Marketing, Growth Marketing, Digital Marketing, Sales Enablement, Brand, Creative, User Experience Research, Public Relations, Event Marketing) to drive a comprehensive marketing strategy and go-to-market plan.

Support team in segmentation, prioritization, planning, negotiation, and execution of co-branded full funnel partner marketing customer campaigns driving client acquisition and advertising product adoption. I lead cross-functional partners in developing horizontal capabilities and processes (segmentation/partner prioritization, unified legal contracts, forecasting tools, ROI measurement) to set my team up for success and show measurable results.We build customer success story case study campaigns with 30 Partners, accounting for 80% of partner-enabled revenue across Signals & Commerce (Conversions API), Lead Ads, and Business Messaging serving 7M+ businesses in 190 countries. Together, we delivered growth in SMB advertiser base, product adoption, and revenue throughout my tenure.

Ads Growth Product Marketing Manager in Business Product Marketing. As PMM in Business & Ads Growth, I shape and launch advertising products that empower every small business’ success: 1/ Coordinate cross-functional partners in prioritizing and delivering market and customer research to influence product roadmap, supporting two product teams (ad creation; ad management).2/ Developed and launched internal partnership to scale our product research capabilities by leveraging global insights team for product testing. 3/ Drive go to market strategy (including product naming and positioning). Products launched include: -Objective selector in ad creation-Ad center (main hub on Facebook.com and Facebook app for small business advertisers to view, edit, manage their ads) -Leading the go to market launch of complete rewrite of Facebook.com Page advertisers experience (currently in phased rollout)

Lead the Corporate Marketing Community team in global development and engagement. Development:My team's mission is to create a highly engaged world class digital marketing organization. We are on the journey to create a robust yet flexible curriculum with content that covers a range of bite-size to in-depth marketing and digital marketing, balancing theory and tactics. Developing scalable web-based training & classroom content across 12+ marketing content modules. We develop programs for specific employee groups (interns, early career talent, new hires) as well as career development workshops for all Marketers that feature external and internal speakers and best practices. Led cross-functional and agency partner team in strategy to execution of company's first ever global training expo event for all 450 marketers. Engagement: Engagement includes leading quarterly events for Marketing All Hands, Marketing Star Awards, CMO Chats with guest CMO speakers, and bringing cutting edge platforms/tools for employees to collaborate, network, and share best practices. Intuit.com: I oversee the web producer who leads Intuit.com, the destination portal for our branded house strategy, including content strategy, site optimization, and monetization attribution campaigns.

Lead the team supporting Channel Marketing Small Business Group's ecosystem offerings across three channels: Telesales, Retail, eCommerce, as well as the integration of Packaging/Shop. Develop short and long term marketing and go to market strategy focused on every aspect of the purchase funnel and pipeline. Partner with brand team to implement holistic integration of customer acquisition and migration strategy, demand generation, first use experience, retention, and advocacy. Leveraged text analytics program as input to product marketing strategy and sprints. Guide strategy with team on deploying lean testing for scalable cross-sell and upsell programs, in service of delivering an ecosystem of small business solutions to our customers. Lead the eCommerce content, marketing, and digital strategy in conjunction with our retailer partners for omni-channel seamless customer experience. Lead the packaging/shop team in optimizing packaging and in-store communication to assist shoppers in the deselection/selection process of the purchase funnel.

Lead the product launch of POS (point-of-sale) partnership program strategy and execution for Sales channel, partnering with Product, Segment Business Unit, Sales and Care both internally and with partner company. Develop go to market content and promotion materials for inbound and outbound CRM efforts. Track, analyze and report on weekly, monthly, quarterly results and develop learning plan to increase conversion. Manage direct reports across three work groups in Channel Marketing: 1) Retail.com (retail partners' ecommerce sites) - deliver scaled solutions and retailer-specific programs at every step of the digital purchase funnel 2) Chat - drive assisted gross new subscriptions and revenue via end-to-end enhanced chat experience. 3) Telesales Analytics - reporting and insights to drive strategic enhancements, test opportunities, and campaigns.

Procter & Gamble Marketing Manager/Brand Manager at Safeway Customer Team.

North America "Delivery" assignment (May'07-Jul'09): Herbal Essences Hair Care.Global Brand Franchise "Design" assignment (Jul'09-present): Nice 'n Easy/Londa Hair Color

Marketing Teaching Assistant: assisted professor with reviewing marketing midterm and final exams.