Advisor of a growing start up on data science.

Built the Consumer Payments Experience Growth, Strategy, and Operations organization across the USA, India, Canada, and Latin America. Leader of an organization of 1 Growth Group PM with 3 PM, 1 Director of strategy with 3 strategist, 1 Operations Group PM with 5 Analysts and 20 Technical CS agents.

Built the marketing and product growth department for BYJUS in the USA. Hired 20 people across US and India for key departments: Product marketing, Performance marketing, Product led growth, Brand, Life cycle marketing, and Monetization. Developed the Early Learn App product positioning, vision and strategy, roadmap, growth strategy (product, marketing, and partnerships). Product launched in 2021.

Head of Xoom brand for Americas, Europe, and Australia recipient markets, with 6 reports (2 PMMs and 4 Growth Mktg Managers), representing 70% of total revenue of the brand and ~$XB in processing volume, growing +20% YoY in Revenue and 2x in activations/reactivations globally. Full P&L responsibility.Developed Xoom’s positioning, communication strategy, marketing campaign, pricing strategy and product strategy for the European countries expansion.Developed Xoom’s global position for the Americas, Europe, Australia, and New Zealand. Locked down product roadmap for each region, for the brand in the next 18 months. Led research, insight framing, product vision/design and campaign design.Launched Xoom’s first domestic service in the US, in partnership with Walmart and Ria. Domestic transfers now represent 60% of total activations and reactivations for Xoom and PayPal Remittance . (link)Developed and executed a new pricing strategy for >60 market combinations and >20 sub-products, based on competitive analysis, product positioning, and profitability. Led ideation and marketing strategy to define Xoom’s new global brand ambassador, and negotiated hiring Usain Bolt, Olympic Champion and fastest man on earth.

In charge of the product vision for two travel tech marketplaces that empowered consumers to “connect with locals” through hyper local experiences. Defined a roadmap to deliver a travel experiences fulfillment platform, payments platform (collection and payment), marketplace to connect sellers and buyers, added 3D videos technology to drive a delightful experience, and designed all growth mechanisms (onboarding, activation, engagement, and monetization).Reached $300k gross revenue per year, raised ~$150k in funding. Graduated from 1871/IHCC incubator in Chicago and Founder’s Institute.

Led Always’ five years product strategy for Latin America. Defined all the vectors needed for growth (absorption, overnight dryness, pad’s thickness), defined research work streams and plan, and product/commercial innovation pacing for the brand. Designed Always’ competitive response strategy to reduce loss of market share (-15pts) by successfully anticipating Asian competitor launches in Latin America in 2016, leveraging on competitive intelligence, product research, communication research, and equity scan analysis.Grew out paper category portfolio revenue (Pampers, Always, Bounty) by +15% YoY by optimizing go to market strategy (full ownership of P&L). Created Pampers turnaround strategy, fixing all key vectors of growth: value proposition (“Focused on Overnight Dryness”), cost structure and competitive pricing (-30pp cost reduction by changing sourcing model), distribution (negotiated 3x share of shelf through Sales), refined portfolio (added wipes, new counts, an additional sub-brand), resulting in 4x of revenue growth and a turn around on EBITDA to positive profitability.Launched Bounty and Charmin across Latin America key markets (Caribbean, Central America, Ecuador, Uruguay, Paraguay, Ecuador and Bolivia) leading to +$100MM incremental sales.Designed and executed business plans for Antiperspirants and Deodorants category (Old Spice, Secret and Gillette Antiperspirant) in Central America, leading to a sales growth of +25% and successfully becoming the fastest growing market in LatAm.Created 17 marketing campaigns and awarded two times with the Gold “Power of You” award for integrating all communications as Brand Operations Integration Manager for Herbal Essences, Pantene, Head and Shoulders, Oral B and Pamper, growing revenue by +20% vs. target.