Passionate about life, my family, and the incredible impact of sports!I focus on CX, Marketing & Sports Marketing, Football Refereeing, and Ethics in Sports, combining over two decades of experience with a drive to innovate and inspire. My career journey has allowed me to work across diverse areas, including Sponsorship, Customer Experience, Digital & Content Strategy, and Business Development, always striving for excellence and impact.In the world of football, I’ve served as a referee and, in recent years, as a commentator and VAR specialist im the media, reinforcing my commitment to promoting fairness and ethical practices. My involvement in Ethics in Sports reflects my dedication to fostering integrity and respect, both on and off the field.Beyond sports, I bring strategic insights to transform challenges into opportunities, leveraging creativity and a results-driven mindset to create meaningful change. United by a passion for purpose and innovation, my work bridges the gap between sports, business, and ethics, delivering value to every project I take on.