Jorge Sánchez Cróquer work email
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Jorge Sánchez Cróquer personal email
The goal I am setting at this level in my professional career is to work in a FMCG or Service company in a high level position in the Marketing area or as a Top Team member in a middle company.Throughout these fruitful 25 years I have developed my professional experience always in the Marketing area and this experience has allowed me to obtained knowledge in the following fields: Marketing Research, Demand Planning, Supply Change Management, Marketing Planning, Human Resources, Consumer Behavior and Advertising. At this time, it is important to remark that in the last 12 years my experience have been signed by the establishment of new business models with high positive impact in the business. These changes have been done preserving the stability of the labor environment and involving all the main players of the change. I invite you to read the details of my career to validate this fact. From the point of view of the managerial capabilities, these are the ones that describe me as a high end professional: maintain the team highly motivated, develop the high potential of the people reporting to me, active listening and to achieve the company objectives identifying opportunities.--> I feel confident so far to have had an excellent professional career. This has contributed to develop the knowledge in my academic role and in the success at the business I have been involved. <--
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Bussines Development HeadDiageo Sep 2019 - Sep 2022Caracas, Distrito Federal, Venezuela -
Capital & Western Sales Division HeadDiageo Jul 2018 - Sep 2019Caracas, VenezuelaIn charge of all duties of Sales in the Division. Our distribution model is to do the sales function through of two distributors which are the ones that do the sales work and the execution of our promotion and marketing platforms in the field. My position is to manage all the processes with a Diageo team of three Area Managers and three sales supervisors. This Division represents at this moment 60% of the sales of the company. -
Capital & Central Sales Division HeadDiageo Jul 2017 - Jun 2018Caracas, La CastellanaSo excited to assume this position in Sales which is going, for sure, to add another perspective in my career. -
Head Of Commercial DevelopmentDiageo Sep 2015 - Jun 2017Caracas, Venezuela.- Development of functional and leadership capabilities of the whole Diageo sales team and the sales capabilities of our distributors.- Improvement of the S&OP process from the demand forecasting perspective. Liaison between supply and sales to have a better accuracy.- Strategy definition and management of Key Accounts .- Business Intelligence leader .- Design of new ways to approach our consumers (RTC) -
Senior Hr Business PartnerMary Iancarina Dec 2014 - Aug 2015- In charge of all Human Resources processes for the Commercial area of the company
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Marketing DirectorUniversidad Católica Andrés Bello Sep 2013 - Nov 2014VenezuelaIn charge of all the marketing processes of the Universidad Católica Andrés BelloThe big challenge is to be the first private university in setting a new way of doing the management of private educational marketing in Venezuela
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Head Of Planning And InsigthsBritish American Tobacco Aug 2012 - Feb 2013VenezuelaConceptually, the Head of Planning and Insights position could be defined in three main focus areas of accountability: - Customer and consumer Insights Process identification (Including Marketing Research) - Marketing Strategic Planning - Demand Planning ** These are fundamentals topics to deal with difficult political and economic situation that Venezuela is facing **Main achievements: - Stabilization of the forecasting and demand process coming from a period of important instability. - Conceptual design and budgeting of a Marketing Research plan with brand new methodologies - Catalyst between the company and marketing research providers because of information discrepancies due to market disruptive events. -
Marketing Hr Business PartnerBritish American Tobacco Jan 2010 - Aug 2012Caracas, VenezuelaThe HR Business Partner is more than a Classic HR role, this position is important to identify the HR needs of the Marketing Department and adjust all the processes of Talent, Perform, Reward, Career Development and Change Management to guarantee the optimal performance of Marketing function. In 2010, the company implemented this new way of working in HR, reason why an expert in Marketing more than HR expert was needed to consolidate this new structure.Main Achievements- Leader of a team of HR Business Partner to change the way of working where the specialists as such Talent manager, Reward manager were the drivers of the HR agenda to give that accountability to the HR Business Partner.- Design and execution of a training program to reinforce the managerial capabilities to the sales managers.- Design and facilitation of a training program to the whole sales force (200 sales reps) to reinforce to this community the strategy of the company to develop the commitment to the organization- Member of the negotiation process of the collective agreement of 2012-2014.- Support from the HR perspective all the Marketing projects, evaluating the Head Count impact, coordinating the Change Management and doing the right assessment of the personnel cost -
Strategy Planning & Insights Manager (Spim)British American Tobacco Sep 2004 - Jan 2010Caracas, VenezuelaThis position was in charge at that moment to change the way of working passing from a Marketing Research department to an unit of Business Intelligence, including responsibilities of Demand Planning, Marketing Planning, Insights Generation, Forecasting and Supply Chain.Main achievements:- Leader of the Cultural Change of being a service provider to be a business consultancy to give the right information to make high impact decision to the company.- Implementation of a statistical system of the demand forecasting to professionalize this process- Restructuring of the process of Sales and Operational Planning (S&OP) to discuss and identify opportunities of the impact of the demand forecast at the level of production and financial. -
Invited ProfessorIesa 2000 - 2006Caracas, VenezuelaInvited to deliver within the Market Research Chair the following topics:- Processing using SPSS- Design market research questionnaires- Indicator System in Marketing Management- Most used Quantitative Studies in Market Research- Among other ... -
Vp Of Communicational PlanningLowe And Partners Worldwide 2000 - 2004VenezuelaAt the moment I began to be in charge of this position Lowe Concept was an advertising agency with a high creative profile, growing rapidly, but needing a organizational structure. The challenge was to create the Communicational Planning Department that did not exist at that moment in an advertising agency with this feature.Main Achievements:- Creation and consolidation of the Strategic Communicational Planning Department. Defining roles, accountabilities and processes - Generation of strategic information and concepts to support creative teams and campaigns- Adjust the creative concepts into multimedia campaigns giving to to the clients profitable results in line with their Business Strategy.- Obtain actionable information to prepare concepts in the bidding processes the advertising agency was participating
Jorge Sánchez Cróquer Skills
Jorge Sánchez Cróquer Education Details
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Frequently Asked Questions about Jorge Sánchez Cróquer
What is Jorge Sánchez Cróquer's role at the current company?
Jorge Sánchez Cróquer's current role is Business Development.
What is Jorge Sánchez Cróquer's email address?
Jorge Sánchez Cróquer's email address is jo****@****bat.com
What schools did Jorge Sánchez Cróquer attend?
Jorge Sánchez Cróquer attended Iesa, Universidad Central De Venezuela.
What are some of Jorge Sánchez Cróquer's interests?
Jorge Sánchez Cróquer has interest in Running, Education.
What skills is Jorge Sánchez Cróquer known for?
Jorge Sánchez Cróquer has skills like Market Research, Advertising, Product Management, Strategic Leadership, Team Leadership, Hr Transformation, Talent Management, Training And Development, Strategic Planning, Teaching Experience, Business Analysis, Marketing Research.
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