Leading the retail media strategies for advertisers.Retail Universe is the omnichannel retail media agency focused on maximizing ROI, brand growth and leveraging the offering of retail media networks, through optimization and creativity

Leading business development, sales & marketing for B2C and B2B clients, focused on kitchens furniture design and manufacturing solutions.

Development of educational programs for executives, companies, and universities.Trainer in Interactive Marketing and Digital Buisiness educational programs.

Contribute to the professionalization of the Digital Advertising and Interactive Marketing industry through the generation and dissemination of knowledge.● Designed corporate training for digital advertising companies, educational programs for universities and whitepapers of best practices for the advertising ecosystem.● Developed industry summits as IAB Conecta and Innovation Days.● Co-publicated: Ad & Content Video Formats Guide, Digital Video White Paper, Digital Glossary.● Former Video Committee President (2015-2018).

Contribute to the professionalization of the Digital Advertising and Interactive Marketing industry through the generation and dissemination of knowledge.

Development of content based on best practices for online video, related tostrategy, creativity, implementation and results to promote the development of the digital industry in Mexico.

Leading the development of new D2C in-app services for Totalplay clients as Marketplace, Food Delivery, and Loyalty Program.Development of media solutions on marketplace and food delivery ecosystems for advertisers as Retail Media and an innovative TV Livestream Shopping.Responsible for product development, strategy, planning, PR, media & communication, brand building, and business growth.

Responsible for planning, implementation and tracking of integrated media, e-commerce, trade marketing and content plans. Definition of the strategy for all the company's brands in collaboration with brand managers and agencies (communication, media, PR and retail performance). Advertising and media budget management.Negotiation and programming of eONE content with Television Companies in Mexico (Transformers, My Little Pony, Pepa Pig, etc.).● Optimization of internal processes: development of new briefs and planning, communication and creativity processes, all with an integrating approach to improve impact on the consumer.● Implementation of trade marketing strategies integrated with media, to increase relevance for the consumer and generate SO.

Lead the commercial strategy, analysis and operation of research projects oriented to deliver meaningful insights and consultancy to clients, provide add value with focus on brand, media, creative & analytics best practices, stronger commercial focus to expand business empowered by new technologies and high-impact recommendations to client’s business. Media Effectiveness, Brand Equity, ROI, ROAS, Audience Measurement, Audience Behavior, Creative and Communication. On & offline media strategy.● Grew revenue 40% the first year, 3% the second year (even with the economic recession of 2019 in theadvertising industry).● Strengthened the team structure to improve processes, increase deliverables quality and fueling the growth of business opportunities.● Drove innovation and product development to help clients achieve their goals, this helped generate new business.● Empowered team capabilities with international certifications and local training in sales, media and digital advertising strategy.● Led the collaboration with associations of the media and digital ecosystem such as IAB, CIM, AMVO,Internet Association, MMA, and media agencies. to increase the presence in the industry and access tonew business opportunities.

Audience and digital content analysis to generate business growth through recommendations oriented to increasing audiences, content consumption and online advertising sales. Mange of 5 websites, 4 mobile apps and over 30 social media accounts (Facebook, Twitter, Instagram, YouTube, etc.).● Grew of 15% on web audiences. Record content consumption over 4,000 MM video views.● Improved the measurement and tagging system for websites / apps. First publisher to certificate the lower non-human traffic rate (0.3% in an industry avg. of 3%).● Reduced costs by negotiating better contracts with providers of measurement technologies, audience analysis and operation of digital media platforms

Increase business opportunities by retaining active customers and detecting new opportunities. Improve the customer experience to generate insights from Comscore tools to make more effective decisions on their business objectives. Technical demonstrations designed to highlight the value and benefits for brands, media and agencies in advertising sales, marketing and content distribution on digital platforms.● Advised more than 50 clients with high satisfaction results. I trained media sales teams guiding them to generate business arguments based on audience and interaction data.● I boosted sales by operating as a pre-sale figure.● Led the operation and analysis of visibility measurement products for Latam.

Planning and execution of effective advertising campaigns identifying and reaching target audiences, as well as optimize and evaluate campaign performance to increase brand awareness or sales and help achieve business goals

Planning and execution of effective advertising campaigns identifying and reaching target audiences, as well as optimize and evaluate campaign performance to increase brand awareness or sales and help achieve business goals

Coordination of loyalty programs for advertisers like P&G, Mars, Kellogg's. I achieved increase participant base from 0 to 29K and 800K.Supervision for a team of 14 CRM agents.Develop of reports on results, analyze and find insights to improve programs.Promotions coordinator for B2B and B2C.Event organization (ExpoCan) for three consecutive years.