Jorge Velasco Email and Phone Number

Jorge Velasco is Senior Vice President of Sales for LSC Communications, an spin-off of RR Donnelley. Jorge's responsibilities comprise the management of the $500 million in net sales Book group, including the strategic Education segment, the West Coast Region and the Directory print group, as well as provide leadership and management of the Book - Supply Chain Solutions Group.Under Supply Chain Solutions, Jorge was instrumental in selling, setting up and leading an strategic agreement with a leading company in education, business and consumer publishing. With this landmark agreement, LSC will provide complete supply chain management of 100% of this company’s printed and other learning materials to include procurement and manufacturing, warehousing and distribution and inventory management for its North American operations. The agreement combines print, warehousing, fulfillment and supply chain management into a single workflow designed to increase speed to market and improve efficiencies across the distribution processLSC Communications is a worldwide leader in providing print, fulfillment and supply chain solutions to publishers, merchandisers and retailers. Specializes in publishing and offering retail-centric print services, such as books, magazines, catalogs, inserts, and directories. Manufactures and sells office products such as filing products, note-taking products, binders, tax and stock forms and envelope.LSC Serves 3,000+ publishers, merchandisers, catalogers and retailers globally, offering leaner and more flexible supply chain solutions to support operating efficiency. LSC has 41 production facilities in the U.S and 12 international manufacturing facilities with 22,000 employees globally.LSC Communications is the largest producer of books in the U.S. Customers in the books industry include book publishers who seek to print hardcover and softcover books, with soft or spiral binding serving the education, trade, religious and testing sectors

Holds authority and accountability for three multi-million dollar enterprise accounts: AT&T, Cengage Education and Wolters Kluwer; as well as large region of Book Sales group, specialized in Religious, Education and Trade verticals. Interacts daily with geographically dispersed staff throughout the United States, while monitoring sales and fulfillment. Supervises prospecting and existing customer projects. Review billing and monitor variances in budget and forecasts. Directly supervises 16 Senior Sales Representatives, 3 Sales Professionals and Customer Care Group.

Holds authority and accountability for multi-million dollar global AT&T account, Yellow Pages Holdings (formerly AT&T Advertising Solutions) as well as large region of Book Sales group, specialized in Religious and Trade verticals. Interacts daily with geographically dispersed staff while monitoring sales and fulfillment. Supervises prospecting and existing customer projects. Developed and managed new Custom Publishing solution, providing turn-key media solutions to customers. Review billing and monitor variances in budget and forecasts. Directly supervises 8 Senior Sales Representatives, 3 Sales Professionals and Customer Care Group for Directory Unit.

Hold authority and accountability for multi-million dollar AT&T Advertising Solutions account as well as Commercial Sales group, part of the Book/Directory Business Unit. Interact daily with geographically dispersed staff while monitoring sales and fulfillment. Supervise prospecting and existing customer projects, giving prompt attention to production issues/problems in any of the company’s 5 Directory-manufacturing plants across the U.S. Review billing and monitor variances in budget and forecasts. Supervise 7 sales professionals (directly).

Expertly manage one of the company’s largest single account, the multi-million AT&T Advertising & Publishing account; also oversee the Healthcare Provider Segment for the Book Group of RR Donnelley.

Managed all sales and service activities for AT&T Yellow Pages. Coordinated preparation, presentation, and execution of sales calls, as well as follow-up and reporting.- Led negotiations in a multi-billion dollar, multi-year agreement with AT&T Yellow Pages.- Developed several financial and quality control processes for the nearly 600 titles printed for AT&T each year.- Garnered the AT&T Gold Quality Award

Ensured smooth and profitable operations of RR Donnelley’s multi-million Mexico Division, with oversight of the Offset and Prepress plants as well as company-wide Environmental, Health & Safety, Continuous Improvement, Human Resources, Customer Service, and Quality Departments. Managed a large expense budget. Supervised 7 managers in charge of 700+ associates. Reported directly to the Sr. Vice President / General Manager.Kept close watch on KPI, production metrics, and finances of each plant, promptly addressing issues/concerns with staff. Maintained steady communication with customers, which included the country’s 3 largest customers in the magazine, catalog, and retail segments.

Managed the Pricing, Planning, Marketing, and Customer Service Departments. Coordinated sales orders and production plans and allocated work among the Mexico Division’s 3 plants to ensure optimal productivity and on-time project delivery. Led teams in conducting market analyses and developing relevant sales strategies and promotions. Supervised 26 employees; reported directly to the Sr. Vice President / General Manager for Mexico.

Directed manufacturing operations in the preliminary, pressroom, and bindery departments of what was one of the largest magazine divisions of RR Donnelley. Ensured on-time, on-budget project delivery. Managed up to 6 line supervisors; reported directly to VP/Division Director.

Drove sales in Mexico, Chile, Brazil, Argentina, and the U.S. for in-country (Mexico) production.- Grew sales by 60% for 3 consecutive years.- Saved $1M/year in paper costs by developing strong relationships and securing favorable pricing with paper mills at a time when the paper market was in crisis.- Participated on the Ediciones Eclipse acquisition team in 1998.