Awards: FY24 Field Enablement MVP; FY24 Strategy Go-To-Market MVP- Leading the global sales enablement strategy for AI/ML. 1,616 employees enabled; 4.7/5 CSAT (Excellent); 4.8/5 Confidence Index (Excellent)- Creator and principal of a disruptive on-demand enablement program, driving 25,000 annual unique views, 85% knowledge growth, 45% improved customer engagement, and 35% POC acceleration.- Led sales leadership training, building community (294 participants) through live sessions and on-demand resources, while creating essential tools like the Sales Leadership Playbook.- Coordinated major programs, including monthly Sales All Hands with 1,000 attendees, as well as other formats such as Product AMA sessions with 250 attendees (virtual) and Quarterly Business Reviews (QBR) with 65-80 participants (hybrid format). 4.6/5 CSAT (Excellent); 4.7/5 Confidence Index (Excellent)

- Contributed to Databricks' 10X growth in revenue, personnel, and 20X increase in sales executives.- Led multicloud enablement strategy, developing scalable programs and aligning with Microsoft, AWS, and Google sales teams. Managed business plans and reviews with Global SVP, reporting to the CRO.- Led the launch of Databricks Sales Plays and Solution Accelerators, creating a streamlined, repeatable approach for sellers and customers. Collaborated with 90+ Subject Matter Experts (SMEs) to simplify over 600 assets.- Played a key role in organizing and delivering Company Sales Kickoffs and Partner Executive Summits.

- Vodafone Star Award (2018). Nominated to Vodafone Exec Development Program (2019)- Led sales strategy and marketing plan for SMB segment, with direct report to C-level and Executive Committees.- Responsible for the strategy delivery, shaping the financial ambition and supervising the multiple commercial initiatives to keep SMB sales channels lined up with the financial goals of the Enterprise Business Unit ($600M/year business). - Worked on key strategic initiatives for the company (e.g. LaLiga public emission rights exclusivity for season 19/20) and reported at CEO-level during the negotiation period.- Financial Budget planning and action plan built for a yearly $5.6M OPEX budget.

- Vodafone Star Awards (2016 and 2017)- Managed the accounts and relationships with 7 Vodafone partners and distributors (with impact over 400+ sellers and 80+ POS).- Led a team of 3 people to launch “Ready In Business”, a new web-based recognition and incentive program that included training courses (LMS), pricing, rewards, entities and management rules, operations, participant and catalog websites.- Designed a remuneration system based on monthly sales accelerators to leverage strategic initiatives and achieve exponential sales improvement.- Led RECloud Project: a disruptive way to work on mobility. Reference for other departments as Business Intelligence and Brand & Strategy.- Ensured the strategic and long term alignment between both Enterprise and Customer business units.- Developed a strong reporting system that facilitated the C-level to make data-driven decisions for the right development of the Retail sales channel.

- Vodafone Intership Program (2011) followed by Vodafone Discovery Program (2014-2016)- Led a team of 9 people from 3 different consulting firms to guarantee unified and high-standard reports that allowed analyzing and tracking the different KPIs, trends, concerning strategies, incentives and commission models of different sales channels and segments.- E2E project in the new Inside Sales channel launch. Collaborated actively to define its initial development of this channel in its early stage and allowed the tracking of revenue, activity, lead generation and campaign redemption.