As the Head of Iberia and Latam at PrestaShop, I am responsible for developing the brand, growing the team, and expanding the community of agencies, partners, and developers in the target markets. With over 11 years of experience in e-commerce and digital marketing, I have a proven track record of delivering results, innovation, and value for online businesses.I am also a co-founder of Mentor Ecommerce, a project that provides mentoring and guidance to online stores to help them grow profitably. I have worked with more than 30 projects, covering sectors such as B2B, food, and eco-friendly products. Additionally, I am a professor and tutor coordinator of e-commerce and digital marketing programs at several Madrid based Business School, where I share my knowledge and passion with the next generation of digital leaders.