Agile, Energetic, and driven COO, with over 15+ years of experience as a disruptor, change agent, morale booster and MISSION IMPOSSIBLE EXPERT. Expertise in leading teams up to 9k people, in different countries in LATAM (Mexico, Central America, Dominican Republic, Colombia and Peru) managing revenue and P&L responsibilities up to $1.5B annually. Customer care, Financial Services and Healthcare oriented. Expert in Business Analytics, Cost reduction, OPEX optimizing, Revenue Boosting and EBITDA increase. Seeks an executive within a dynamic organization.
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CeoSonrieGuatemala -
Chief Operating OfficerSonrie Dental Clinics Nov 2018 - PresentGuatemalaSonrie is one of Latin America's largest Dental Healthcare chains, with revenue exceeding $32 million. And operations in, Guatemala, Salvador, Honduras a Joint Venture in Mexico, and Colombia. Specific job functions include the following: • Transformed the company, from losing money, to a successful profitable business. Focusing on the P&L, cost reduction, overhead optimization, revenue yield per chair and clinic, EBITDA and cash flow discipline. • Manage to increase the overall market share from 37% to 63% from March 2019 to September 2021, with Social Media budget discipline and an innovative focus on expertise leadership.• Head of business development that lead P&L efforts in the development of a pipeline for product innovation, price tiering, marketing development and tele-dentistry during the pandemic.• Foster continued developments in product and service delivery, developed data-driven metrics resulting in cost and OPEX improvements and overall client satisfaction.• Obsessed with talent recruiting, training and morale boosting to achieve outstanding client satisfaction metrics and recurrence as a success driver. Lead a team of up to 650.Key Accomplishments: • Got a 19 month over month consistent revenue and cash flow growth between mar ´20 and sep ´21.• Business Development efforts resulted in growth from $14M in 2018 to over $32M in the third quarter 2021. In addition, earnings before interest, taxes, depreciation, and amortization growth went from 13% to 27%. • Improved Customer Acquisition costs, which resulted in lowering the cost from $112 to $14 and increased the NPS score from 46 to 94.
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Chief Executive OfficerSonrie Oct 2018 - PresentCentral America -
Private Markets Operations & Business DirectorBio Pharm Pisa Oct 2015 - Nov 2018Guadalajara Area, MexicoBioPharm – PISA is the largest generic drug and pharmaceutical treatments manufacturer in Latin America, with revenue exceeding $6 billion. Specific job functions included the following: • Private markets (Hospitals, pharmacies, and Medical Clinics) tasked with achieving over $800M in sales per year of which 30% (thru new products or services) and for a 20% increase in EBITDA per year. • Developed key relationships and managed various operations closing several deals with the key players in the Private Hospitals sector that resulted in annual contracts of over $250 million in recurrent sales.• Managed a seasoned team (operations, customer care, sales, and supply chain) of over 900 people. • Developed a new product line of Acetaminophen IV achieving over 200M doses sold per year acquiring 80% of market share from Tempra in just 9 months.• Established the Business Analytics team, in charge of analyzing and prescribing price tiering, manufacturing forecasting and budget allocation for over 6,000 SKUs and 175 manufacturing lines. Key Accomplishments: • Increased the private markets business unit revenue 32% annually from 2015 to 2017.• Market share of key products with significant margin grew from 32% to 49% on average.
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Operations & Business DirectorSports World Jul 2013 - Oct 2015MexicoSports World Group is a $2.5B annual revenue network of fitness centers with over 80 locations in Mexico and Dominican Republic. Specific job functions included the following: • Developed marketing gamification psychology to increase the customer engagement and reduce churn, thru recruiting, training, and engaging the best possible team. Launched the ERP and CRM • Designed and launched new concepts, services and innovations resulting in a 30% increase of innovation revenue per year. Coordinated the successful opening of 27 locations.• Managed P&L, EBITDA, Operations, HR, cash flow responsibilities, client satisfaction, and care.• Lead a team of over 1,100 people with operation, sales, customer care and fitness coaches.Key Accomplishments: • Increased revenue growth from $0.8B in 2013 to $2b in 2015.• EBITDA increase from 16% in 2013 to 23.5% in 2015. -
Operations & Growth DirectorGentera Jan 2010 - Jul 2013MexicoCompartamos (Part of GENTERA holding corp) is the TOP microfinance institution in Latin America with over 6 million customers in Mexico, Central America, and Peru with annual revenue of over $6B dollars. Specific job functions included the following: • Managed over 565 branches with the responsibility over 9,000 employees, built the operations structure to assure staffing, training, engaging, and building relationships to get the results.• Developed and launched a banking agent network in Mexico with over 8k outlets (Banking agents), operating up to 500 million transactions per year. With a total investment of $100M.• Tasked with analyzing customers at the bottom of the pyramid and developing innovative ways to serve them better. Included Microloans in Kenya, Bangladesh, and Tanzania, the Slums in New Delhi, Brazil, and Colombia.• Led the design and launch of Tele Banking, using POS terminals and cellphone pictures to enroll underserved clients and provide them with products, thus reducing the throughput time for a new loan from 10 days to 20 minutes. Key Accomplishments: • Increased net margin from innovation initiatives from 9% to 34%.• Reduced the customer churn from 43% to 22.5% annually from 2010 to 2013. -
Growth Director Mexico And Central AmericaJohnson & Johnson Jan 2007 - Jan 2010MexicoJohnson & Johnson is one of the most recognized and respected brands in medical devices, pharmaceutical and consumer packaged goods. Specific job functions included the following: • Designed and launched a recurrent laparoscopic surgery service, that change the mindset from selling products to selling a service per surgery. Yielding an annual recurrent revenue of over $67 million.• In charge of negotiations with owners, chief executives and BoD´s of the main Private Hospitals of the region. Closing deals of over $100M per year.• Led a team of up to 1,100 people in several countries.• Led the team in charge of designing and launching an emerging market laparoscopic surgery affordable surgery kit, that was successfully launched in LATAM, Africa, and the APAC region.Key Accomplishments: • Increased the region EBITDA by 17% between 2007 and 2010. -
Innovation DirectorFinanciera Independencia Apr 2006 - Jun 2007MexicoFinanciera Independencia is the Second Largest micro finance player within the region, with revenue of $4B and 5M customers. • Launched an innovative fingerprint ATM service. Used today by Diebold ATM company in many third world countries. • Designed and developed an insurance product as a subscription service.• Developed the “immediate loan” that provided a loan in 1 hour (compared to the industry standard 3 to 5 days).• Launched a dashboard to keep track of new product performance. -
Cobranding Business Unit ManagerGe Consumer Finance Aug 2001 - Sep 2005Central America And CaribbeanPromerica Bank is the third largest consumer credit financial institution in Central America • Designed and developing new products and services, including new channels leading to better ways to serve customers.• Launched the innovative collect at home service. -
Customer Service ManagerMovistar+ Oct 1998 - Aug 2001Central AmericaMovistar is a leading telecom, including Media, Mobile, broadband, and pay television services. Specific job functions included the following: - Responsible for the corporate customer service centers.- In charge of a team of 190 people in the region.
Jorge Grajeda Skills
Jorge Grajeda Education Details
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Introduction To Sustainable Energy
Frequently Asked Questions about Jorge Grajeda
What company does Jorge Grajeda work for?
Jorge Grajeda works for Sonrie
What is Jorge Grajeda's role at the current company?
Jorge Grajeda's current role is CEO.
What schools did Jorge Grajeda attend?
Jorge Grajeda attended Mit Sloan Executive Education, Ipade Business School, Massachusetts Institute Of Technology, Universidad Del Istmo.
What skills is Jorge Grajeda known for?
Jorge Grajeda has skills like P&l, Team Building, Impactful And Integration Improvements, Business Relationship Management, Employee Engagement And Retention, Salesforce, Itil, Sales, Sales Targets, Sap Lumira, Microsoft Powerpoint, Microsoft Sql Server.
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