Jorge Hernández Rocha Email and Phone Number

Supervisor de cuenta y project manager para cuentas como:Grupo LIXIL (American Standard México, GROHE México y LATAM)Fundación BECAR.Capitol Distrito Urbano - Proyecto a cargo de Grupo BeTerra.Lecturio.Grupo Proyecta - Lomas de Angelópolis y Nubia Residencial.

• Key account for companies like MATTEL, OSRAM, EPSON, TVPROMO, INEA.• Develop, execution and follow-up of BTL projects, retail fixtures, POP, events and exhibitions.• Talent recruitment for BTL activities and events.• Creative in charge of generating proposals for BTL activities and events with brands and companies.• Creator and developer of corporate Branding credentials, videos and web pages.• Development of brands for Comerciavel: Delicate, Aloe Sense, among others.• Event management for companies like OSRAM, INEA and MATTEL.• Manager in charge of personnel according to projects. (Up to 10 people)• Main projects and campaigns:- Trade marketing events for Mattel. (Expo Walmart, Expo Chedraui, Expo Soriana, Palacio de Hierro trainings)- Launch campaign for DC Super Hero Girls in department stores, toy stores and groceries stores. Results: Sales increase.- Holidays BTL campaigns for Mattel in groceries stores. Result: Brand awareness for new brands of Mattel.- BTL campaigns in shopping malls (Antara 2017 y Punta Norte 2016) with our promotion team. Results:Brand awareness of the raffle that each mall had, increasing the participation average.

• Development and execution of marketing plans for department stores and boutiques.• Strong relationship with department stores and boutique buyers.• Special marketing strategies developing, planning and execution for each client.• Marketing budget administration and execution.• Promotion team management.• Brand advertising design for local campaign.• POS exhibitions, corners and POP coordinator.• Main projects and campaigns:- Launch for the 2015 winter collection in Price Shoes, with advertising in their catalogs, bus stops andbillboards around Mexico City.- Shoes campaign in magazines for the 2015 Spring Summer collection.- BTL campaign for Nautica in Palacio De Hierro at their “Noches Palacio” event in 2015.- Support in marketing campaigns for other brands like G-Star Raw and British Knights in department stores and boutiques.

• Social networks management. (Facebook and Twitter)• Travel agency and tourists guide advertising campaign design.• Market research for new travel destinations and travelers.• Corporate improvement executions.