Jorge George Email & Phone Number

Mexico City, Mexico

Mexico City, Mexico

I lead the strategy and creativity for all digital efforts for Samsung (online store, shop app, ads, CRM, loyalty programs, B2B2C stores) with data-driven support and a team of 17 people. I also provide creative, strategic, and production support for the Live Commerce unit and New Business.Achievements:♦ Implemented AI tools and automated production processes that reduced errors and increased production up to 6x.♦ Created initiatives focused on education and gaming for Samsung, establishing success stories and partnership credentials with the client.♦ Successfully led the implementation of new Samsung brand guidelines for all digital output in record time.♦ Directed campaigns with the new business team for brands like Penguin Random House and Tecate.

Mexico City, Mexico

I led the development of academic content for two markets, growth efforts focused on inbound traffic and registrations, as well as audiovisual and editorial production processes, managing a team of 11 people and over 40 external collaborators across two countries.Achievements:♦ Implemented a production plan and technological tools that enabled the development and market launch of an academic product for Chile in six months and the update of the academic product for Mexico in three.♦ Implemented a publishing and data analysis plan that increased organic visits and registrations by over 50% (+8M) through SEO.♦ Eliminated external suppliers from the editorial product cycle.

Mexico City Area, Mexico

Ingresé a la UMA como maestro en el diplomado Gestión de Proyectos Creativos. Posteriormente impartí las materias de Portafolio Profesional y Creatividad Estratégica para la licenciatura. En la materia de Seminario de Publicidad transformé la clase en una mini agencia y a la Facultad de Diseño en el cliente. Los alumnos resuelven a lo largo del semestre una campaña real para la universidad.

Mexico City, Mexico

As an independent professional, I worked with companies in Mexico and Colombia to create and launch digital products and platforms, I redefined their product, communication and brand strategies to not only retain current customers but also prospect new ones using digital media. The industries of these companies range from technology (SaaS), telecommunications, logistics and customs, e-sports, and beauty.

Mexico City Area, Mexico

Reed Exhibitions | 2017-2018I was recruited by the world’s largest trade show agency to consolidate two teams (web and graphic design) into an in-house agency that served the 14 shows in the portfolio, covering industries such as security, beauty, architecture, e-commerce, and logistics, among others. Additionally, I served as a digital marketing consultant for all the shows..Achievements:♦ Implemented a strategic rebranding plan for the oldest shows and the VIP buyer program, helping them articulate their strategic positioning and value proposition while modernizing their visual image.♦ Established working methodologies for pairs (web and graphic), production plans, and technological tools to centralize information, speed up production, and reduce rework and errors.♦ Led the strategic branding process for a new show in the sports industry and served as marketing director until key exhibitors were secured.

Mexico City Area, Mexico

Directed the digital creative and strategic efforts for Citibanamex, Colgate, Grupo Autofin, and Danone accounts. Part of the new business team, digital transformation, and client support.Achievements:♦ Implemented human-centered innovation methodologies in creative proposals for new business and design thinking in digital transformation proposals.♦ Led the creative-strategic proposals that won the Colgate and Grupo Autofin accounts.♦ Assigned as regional creative lead for the International Olympic Committee account (handled from the NYC office), leading the regionalization of the 2016 Olympic Games campaign.

Mexico City Area, Mexico

Led the regional digital creative and strategic hub for P&G. Coordinated the regional hub with the global office.Achievements:♦ Established the creative hub in the Mexico office, absorbing work previously done in Mexico, Colombia, and Panama for all of LatAm.♦ Implemented working methodologies within the agency and with the client.♦ Led creative and strategic direction for multichannel product launch campaigns at the regional level.

Mexico City Area, Mexico

Mi primera experiencia como docente. Transmití a mis alumnos la exploración lúdica con la que abordo mi trabajo creativo, experimentando con animación y escultura hasta intervenciones del espacio público. Impartí materias como Historia del Diseño, Historia de la Tipografía e Impacto Visual siempre con altas evaluaciones por parte de los alumnos al final del semestre.

Mexico City Area, Mexico

Directed creativity and production for Hasbro, Audi, and P&G brands. Was part of the global innovation team and represented Mexico in regional creative summits.Achievements:♦ Led creative and production efforts for the first two digital experience campaigns for Old Spice in Latin America, propelling the brand to second place in sales and earning recognition from Círculo Creativo and Google for innovative use and integration of their platforms.♦ Led the creative-strategic proposals that won the Audi HR and Hasbro accounts.

México City

Líder creativo para nuevos negocios, Nestlé y Nike. Logros♦ Liderar el desarrollo de experiencias phygitales para Nike, sus lanzamientos y eventos.♦ Líder de diseño y UX para la campaña y experiencia interactiva "Tú Haces al América" de Nike

Mexico City Area, Mexico

Líder creativo para Nestlé, Gandhi y KFC así como nuevos negocios.Logros:♦ Líder creativo y de producción digital para la campaña "Las Favoritas del Coronel" para KFC.

Mexico City Area, Mexico

Líder creativo y consultor tecnológico/digital para la naciente rama de DDB Digital.Logros:♦ Jugador clave en la obtención y ejecución de las primeras cuentas y proyectos digitales para marcas como McDonald's, VW, Coca-Cola y Grupo Hérdez.♦ Líder de transformación en torno a un pensamiento y cultura digital-first.

Mexico City Area, Mexico

Líder en diseño y desarrollo de experiencias multimedia para GM, Pioneer, Microsoft, Levi's, Pioneer, Mitsubishi Motors, entre otros.Logros:♦ Líder del equipo de R&D, enfocado en explorar e incrementar el know-how tecnológico de la agencia.♦ Obtención del premio a la innovación otorgado por la Asociación Mexicana de Internet por el trabajo realizado en experiencias multimedia online para Levi's.

Mexico City Area, Mexico

Diseño de materiales impresos para productos de salud humana y veterinaria, desde empaque hasta literatura y materiales promocionales para Pfizer, Bayer y Fort-Dodge entre otros.

Typeface Design

Next Gen Branding, Diploma

Design Thinking & User Centered Innovation

Master'S Degree, Virtual Media Communications

Bachelor'S Degree, Graphic Design