Jorge La Rosa Arancibia Email & Phone Number

Florida, Usa

As a Marketing Specialist and leader of the Strategy and Content Marketing area at IDX Marketing, I drive the online presence of brands in the competitive Florida market. My approach encompasses everything from strategic planning to the creative development of content for websites and landing pages, ensuring messages capture the essence of each brand and connect with their audience.I am responsible for designing and optimizing campaigns on platforms like Google Ads, Facebook, TikTok… Show more As a Marketing Specialist and leader of the Strategy and Content Marketing area at IDX Marketing, I drive the online presence of brands in the competitive Florida market. My approach encompasses everything from strategic planning to the creative development of content for websites and landing pages, ensuring messages capture the essence of each brand and connect with their audience.I am responsible for designing and optimizing campaigns on platforms like Google Ads, Facebook, TikTok, and LinkedIn, blending detailed analysis and creativity to maximize return on investment. My close collaboration with analytics and development teams ensures perfect synergy across digital platforms, highlighting my commitment to innovation in digital marketing.My ability to identify growth opportunities and adapt effective strategies has been key to increasing the visibility and engagement of the brands I represent. This holistic and results-oriented approach has significantly contributed to the success and sustained growth of our clients. Show less

Perú

As the Digital Brand Manager for realme in Peru, I lead the implementation and development of the brand's operational plan in the country, as well as the management of all digital platforms for the brand in Peru and LATAM.My role includes directing the creation of local content for the launch of new products and services, ensuring that the content is relevant and engaging for the target audience in Peru and other countries in the region. Additionally, I have the important task of… Show more As the Digital Brand Manager for realme in Peru, I lead the implementation and development of the brand's operational plan in the country, as well as the management of all digital platforms for the brand in Peru and LATAM.My role includes directing the creation of local content for the launch of new products and services, ensuring that the content is relevant and engaging for the target audience in Peru and other countries in the region. Additionally, I have the important task of overseeing the brand's website through a development agency in China, ensuring that the website is attractive, easy to navigate, and updated with the latest products and services.As part of my role, I work closely with the media agency to manage the digital budget and ensure that all social media content is optimized to reach the target audience and generate engagement. I also oversee the social media strategy for the brand, ensuring that company objectives are met and successful results are generated.In summary, as the Digital Brand Manager for realme in Peru, my work is fundamental to the success of the brand in the country and throughout the LATAM region. My experience in local content creation, website management, and social media strategy allows me to effectively lead the brand's digital team and ensure that company objectives are met. Show less

Perú

I provided support for the development of the strategic plan and creative content for the Southeast Asian audience in the launch of online games. I was responsible for the product launch strategy and communication with stakeholders. I worked closely with the development team to ensure that the product met quality standards and was delivered on time. Additionally, I monitored and analyzed the product's performance to identify opportunities for improvement and optimization, and served as the… Show more I provided support for the development of the strategic plan and creative content for the Southeast Asian audience in the launch of online games. I was responsible for the product launch strategy and communication with stakeholders. I worked closely with the development team to ensure that the product met quality standards and was delivered on time. Additionally, I monitored and analyzed the product's performance to identify opportunities for improvement and optimization, and served as the primary point of contact between the development team and product stakeholders. Show less

Lima, Peru

As a Social Media Manager for the Samsung brand in Peru, I led the development of digital and content strategies for all brand divisions. During my time in the role, I also oversaw monitoring of user behavior on social media and directed the development of innovative projects to achieve global KPIs dictated by the parent company in Korea.To ensure compliance with deadlines and the quality of products delivered, I established clear objectives and priorities for the digital team… Show more As a Social Media Manager for the Samsung brand in Peru, I led the development of digital and content strategies for all brand divisions. During my time in the role, I also oversaw monitoring of user behavior on social media and directed the development of innovative projects to achieve global KPIs dictated by the parent company in Korea.To ensure compliance with deadlines and the quality of products delivered, I established clear objectives and priorities for the digital team. Additionally, I worked closely with clients to understand their needs and translate them into technical requirements for the team. To ensure the quality of products delivered, I conducted thorough testing and validated functionality before launching them to the market.In my role as manager of the digital budget for all social media content, I worked closely with the media department. Additionally, I presented successful results in Mexico alongside global CEOs.My work was not only focused on delivering successful products, but also on building strong relationships with clients and the team. I fostered a collaborative work environment and motivated the team to achieve company goals. In summary, my experience as a Social Media Manager for Samsung in Peru focused on achieving success through excellence in project management, customer satisfaction, and quality of products delivered. Show less

Lima, Perú

I was responsible for developing and implementing the digital strategy for Almacenes Santa Clara (Isuzu, Nissan, Chevrolet, Denyo, Hidromek, and Isuzu Diesel) across their entire digital ecosystem. This included ideation, wireframing, strategy, and development. I handled content development for social media and inbound marketing, as well as the implementation of social leads in conjunction with the recent installation of Salesforce. I also developed a strategy for customer tracking and lead… Show more I was responsible for developing and implementing the digital strategy for Almacenes Santa Clara (Isuzu, Nissan, Chevrolet, Denyo, Hidromek, and Isuzu Diesel) across their entire digital ecosystem. This included ideation, wireframing, strategy, and development. I handled content development for social media and inbound marketing, as well as the implementation of social leads in conjunction with the recent installation of Salesforce. I also developed a strategy for customer tracking and lead generation. Additionally, I planned reports for all brand locations across Peru and trained sales forces to properly read reports and maximize their insights.I led the development team in creating a customized content management system for the company's website. I worked closely with the development team to define technical and functional requirements and collaborated with the design team to ensure the system met quality and usability standards.Furthermore, I was responsible for planning and prioritizing the product backlog, ensuring that business and user needs were met in a timely manner. I also worked closely with the sales and marketing team to understand customer needs and translate them into technical requirements for the development team.Other tasks included stakeholder management, conducting quality tests, and validating product functionality before its launch to the market. I also worked on implementing an A/B testing strategy to optimize user experience and improve conversion rates on the company's website. Show less

Miraflores

This was a family venture with the aim of helping small and medium-sized businesses in Peru to enter the digital ecosystem. I served as a trainer and educator for managers, to improve their understanding of new digital tools and how they can benefit their businesses.During my time at Momentos Creativos, I was able to establish a strong connection with small and medium-sized businesses, which allowed me to better understand their needs and challenges. This experience has been very… Show more This was a family venture with the aim of helping small and medium-sized businesses in Peru to enter the digital ecosystem. I served as a trainer and educator for managers, to improve their understanding of new digital tools and how they can benefit their businesses.During my time at Momentos Creativos, I was able to establish a strong connection with small and medium-sized businesses, which allowed me to better understand their needs and challenges. This experience has been very valuable to me in my professional career and has helped me become a more effective Digital Media Manager. Show less

I worked alongside a Spanish agency in creating AdWords ads targeted to Peruvian users. I conducted searches for relevant keywords to generate conversions.I worked independently and collaboratively with the agency to ensure that the ads were effective in reaching the target audience. By conducting thorough research on relevant keywords, I was able to create an optimized list of keywords that ensured the ads were shown to the right users at the right time.My work on this project… Show more I worked alongside a Spanish agency in creating AdWords ads targeted to Peruvian users. I conducted searches for relevant keywords to generate conversions.I worked independently and collaboratively with the agency to ensure that the ads were effective in reaching the target audience. By conducting thorough research on relevant keywords, I was able to create an optimized list of keywords that ensured the ads were shown to the right users at the right time.My work on this project helped increase conversions and generate traffic to the app, ultimately helping the client achieve their digital marketing goals. This experience helped me develop my skills in keyword research and optimization, as well as my ability to collaborate effectively with clients and agencies. Show less

Lima, Perú

I led the development and digital content strategy at a regional level for LatAm Autos and was responsible for leading the product strategy for Todosautos.com, a website dedicated to the sale of new and used cars. I was in charge of developing content plans, managing budgets in digital media, and setting quality standards for content generation, ensuring that deadlines and product quality were met. Additionally, I worked closely with clients to understand their needs and translate them into… Show more I led the development and digital content strategy at a regional level for LatAm Autos and was responsible for leading the product strategy for Todosautos.com, a website dedicated to the sale of new and used cars. I was in charge of developing content plans, managing budgets in digital media, and setting quality standards for content generation, ensuring that deadlines and product quality were met. Additionally, I worked closely with clients to understand their needs and translate them into technical requirements for the development team. I also performed quality testing and validated the functionality of the site before its launch to the market.My leadership in the digital content strategy also included setting goals and priorities for the development team, ensuring that deadlines and product quality were met. I worked closely with the development team to define the technical and functional requirements of the website, ensuring that it met quality and usability standards.In summary, my experience as a Content Marketing Manager and leader in the development and regional digital content strategy has given me the ability to lead multidisciplinary teams, establish clear goals and priorities, and work closely with clients to understand their needs and translate them into technical requirements for the development team. I have also developed skills in managing budgets in digital media, generating content plans, and validating site functionality before launch. Show less

Paz Soldan, San Isidro

Leader in digital development and supervisor for all brands of the agency. Main responsible for the development of content strategies for the campaign and generator of creative ideas for different brands. Supervisor in the creation of creative content and added value for content matrices. Manage and execute content in production processes, plan strategies for assigned accounts. direct coordination with different clients and present the monthly results.

Calle Los Geranios N° 350 - Lince

Development of advertising strategies for the launch of brands / products, product placement and branding. Responsible for maintaining communication with the areas of Development, Social Networks, Public Relations and Technology to carry out projects satisfactorily. In charge of presenting strategies to the Marketing Managers and CEO of leading companies in the Peruvian and Ecuadorian market. Development and / or supervision in the creation of graphic pieces for various campaigns.

Bachelor'S Degree, Ciencias De La Comunicacion

Activities and Societies: Publicidad, BTL, redacción publicitaria, eventos, diseño, POP

Especialización En Publicidad Y Relaciones Públicas, Public Relations, Advertising, And Applied Communication

Técnico En Hardware, Tecnología/Técnico De Software Informático