Jorge Luiz Azevedo Email and Phone Number
• Ampla experiência em gestão de negócios com sólida carreira em empresas nacionais e multinacionais desenvolvida em posições de liderança na gestão geral de operações e marcas FMCG, home & personal care, cosmetics, tissue, alimentícias e laticínios, química e varejo para o Brasil, LATAM, USA e Europa. • Focado em resultados e estratégia, estruturação e expansão de empresas, negócios e marcas, governança corporativa, processos e TI, relacionamento com acionistas, atua como Diretor Geral (CEO), Diretor de Unidades de Negócios, Direção de Marketing, Gestão Comercial e Trade.• Experiente no diagnóstico de cenários, análise e decisões em finanças corporativas, planejamento estratégico, gestão de produtos e clientes, branding, inteligência de mercado, budget, receita, P&L e KPIs. Desenvolve a gestão de projetos que otimizem competitividade, produtividade, escalabilidade e resultados. • Gestão e lançamento de produtos, posicionamento e campanhas para o mercado, estratégias para trade. Desenvolvimento de novos negócios, conhecedor de vários segmentos e canais de distribuição.• Atuou nas estratégias e negociações com redes como Sephora, L. Renner, GPA, Assaí, Carrefour, Atacadão, clientes regionais, clientes B2B, farmácias e redes de perfumarias.• Responsável no desenvolvimento e lançamento de marcas como Lay´s, Doritos, Scotch Tapes, Durex, Sparlack, Mercedes-Benz Parfums e Fortlimp. • Como professor de graduação, ministra estratégia competitiva, gestão de empresas, gestão de marketing, marketing digital e liderança estratégica na Fundação Eng. Salvador Arena/SBC/SP.
Business Master Tutor | Bmt Consultoria & Treinamento
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Diretor E ConsultorBusiness Master Tutor | Bmt Consultoria & TreinamentoState Of São Paulo, Brazil
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CeoGrupo Camanducaia Sep 2022 - PresentWorking on the development and expansion of the company's dairy and retail segment.Responsible for general management of company including teams, corporate strategies, marketing, business areas, projects, controlling and financial results, investments, supply chain, HR and legal.Participates in the board of shareholders and corporate projects.Dairy industry with its own retail stores, based in São Paulo with a factory in Goiás for over 58 years developing high quality and tasty dairy products, such as cheeses, ricottas and butters.It also operates in the distribution of food products such as grains, nuts, flour, olives, seeds and teas. -
TeacherFaculdade Engenheiro Salvador Arena Oct 2019 - PresentSão Bernardo Do Campo, São Paulo, Br• I teach in the business management course, food engineering, control and automation engineering. • Contents of corporate and competitive strategy, business strategy and simulation, entrepreneurship and business management.• In the postgraduate courses, I teach leadership and interpersonal relations classes.• Encouraging students with activities and advanced content to do their best for their careers.• Development of business projects and mentoring for startups. -
DirectorBusiness Master Tutor | Bmt Consultoria Empresarial Nov 2017 - Aug 2022• Projects in business management, companies structuring and marketing management.• Development of strategic planning, branding, product portfolio development, digital marketing strategies and brand positioning.• Projects for nationalization and internationalization of brands and businesses.• Team development, market intelligence and marketing.• Development of corporate strategies oriented to results and brand positioning.• Planning and development of processes, sales policies and price optimization.• B2B and B2C go-to-market projects.• Development of distribution channels and customer management. Representation of companies.• Affiliated to FBDE Nexion Consulting.• Speaker: Branding and the Consumer Market, Business Strategy, Marketing Management, Corporate Strategy. -
Marketing And Business Unit Director - Consumer DivisionOber S/A Oct 2015 - Aug 2017Nova Odessa, Sp, Br• Director: 4 business units, 6 brands, 650 skus and 292 employees.• Strategic marketing and business direction of the Consumer & DIY Division (B2B2C) - home & professional care.• Planning corporate strategies, commercial policies, management of distribution channels and teams.• Restructuring, planning and implementation of business departments involving marketing, trade, sales, and distribution channels teams. Projects for business expansion, B2B2BC go-to-market, product portfolio management, maximizing competitiveness, commercial productivity and financial sustainability with P&L and KPIs management.• Development and implementation of CRM and business intelligence in the commercial areas.• Management of consumer goods channels - key accounts, retail, cash and carry, wholesalers, distributors and construction.• Development of products, launch of Máximo and FortLimp brands and pricing positioning. Development of sales campaigns, digital marketing, social media and trade shows. Interface with agencies and press.• Professional History:Business Unit Director · Consumer Division: 11/2015 – 08/2017 Marketing Director: 11/2014 – 10/2015 -
Marketing DirectorOber S/A Nov 2014 - Oct 2015Nova Odessa, Sp, Br
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Marketing Executive ManagerExcellence Comercial Ltda Nov 2006 - Jun 2014Br• Marketing Management. Responsible for strategy, branding, portfolio management, plans, go-to-market actions, processes, teams, 22 brands and more than 400 skus, P&L, A&P, KPIs and ROI.• Strategic marketing planning, product launch projects, development and construction of perfumery and cosmetics brands such as Perry Ellis, Marina de Bourbon, Animale, Mavala, Mercedes-Benz, Rihanna, Talika, Prestige, among others.• Restructuring of the marketing department involving people, product mangement, budget, market analysis.• Responsible for sales campaigns, PR, events, fairs and media. Implementation of the functions of trade marketing and key-accounts.• Participation in the implementation of the chain of stores Sephora in Brazil and Beauty Box Boticário.• Business projects and relantionship with international companies: USA, Switzerland, France, Spain, Italy and Argentina.• Development of the Nir Cosmetics brand, Milk Touch body care line, nominated for the Atualidade Cosmética Award / 2013.• Perfume of the Year Award 2014 by the magazine Atualidade Cosmética for Mercedez-Benz Parfum. -
Senior Product Marketing ManagerAkzo Nobel Decorative Coatings Mar 2005 - Nov 2005Amsterdam, Noord Holland, Nl• Strategic Planning, branding, portfolio management, renewal of product lines and tactical plans for market, customers, and business profitability.• Creation and launch of sales campaigns, B2C and B2B. Responsible for managing the Sparlack brand, on financial results (P&L), product portfolio management, KPIs, actions for new businesses and markets.• Development of distribution channels, construction stores and wholesales.• Development of sales campaigns with in-store actions to sell out. -
Trade Marketing - Keyaccounts & FarmaciesSanther Jan 2004 - Mar 2005São Paulo, São Paulo, Br• Trade marketing and category management for tissue, toilet papers, tampons, household and personal cleaning papers: Personal, Snob and Sym brands, commercial and marketing plans.• Analysis of research, markets, consumer behavior and product positioning in Brazilian market.• Trade marketing campaigns and actions for the development of key-accounts and distributors in the pharma channel.• Development and management of pricing policies, product portfolio and business plans. -
Spd Product Manager3M Nov 2000 - Nov 2003St Paul, Mn, Us• Design and development of the strategic plan of Stationery & Office division, including Financial Plan, Brand Management, Media Plan for Scotch and Durex.• Product portfolio management, development and product launching, managing P&L and KPIs.• Responsible for 3M Back-to-School campaigns, branding and business actions.• Project management using 6 Sigma methodology to reduce costs and develop new products.• National re-launch of the Durex Tapes brand and line extensions for Scotch Tapes. Development of global projects with 3M USA and 3M Korea to launch the line of Scotch stick glues and new adhesive tapes. Reports to the Brazil Board and VP Global Marketing in the USA, from planning to branding actions, projects and results.• Development of new channels and application of training for sales, trade marketing and customer teams.• Awarded The Golden POPAI for the 2002 National Back to School campaign. -
Product Marketing ManagerCondor S/A Oct 1998 - Nov 2000São Bento Do Sul, Sc, Br• Development of the strategic marketing planning, products launching for beauty care, health & home care. Branding, portfolio management, TV and media campaigns, new products.• Analysis of ACNielsen indices. Company representative at ABIHPEC and sectorial agencies.• Develpoment and launching of the 1st combing line for curly hair in the Brazilian market.• Repositioning project of the Condor Hair brand, generating an image upgrade for the market, marketing actions, packaging, price positioning and relationship with channels and the sales team.• Special Project for cleaning sponges in home care segment • International experience (USA, Europe, Asia, Argentina) developing tactical plans, product projects and participation in world trade shows. -
Branch Offices & Business ManagerPepsico Jul 1994 - Dec 1997Purchase, New York, Us• Sales and business management, trade marketing and merchandising team management.• Channel management: key accounts, supermarkets, wholesales and food retail.• Product launch project - Doritos and Lay’s brands through POS and media actions, developing promotional and merchandising campaigns, training for the sales team.• Special actions such as Summer Project, Ruffles campaigns, Duo Pepsi + Ruffles in the beverage segment, among other campaigns. Responsible for training of teams with over 200 sales executives and managers.• Lay's snacks brand launch campaign, media, sponsorship of shows and sampling. Go-to-market actions.• Management of branches and teams, strategic planning of business units, action plan and development of key-accounts reporting to the regional and National Director.• Professional History: Branch Manager/Business Unit: 07/1994 – 12/1997Sales Supervisor: 12/1993 – 06/1994Trainee Division Frito Lay/Elma Chips: 05/1993 – 11/1993 -
Sales SupervisorPepsico Dec 1993 - Jun 1994Purchase, New York, Us
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TraineePepsico May 1993 - Nov 1993Purchase, New York, Us
Jorge Luiz Azevedo Skills
Jorge Luiz Azevedo Education Details
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Fia Business SchoolBusiness & Marketing Management -
Indiana University - Kelley School Of BusinessMarketing & Business Management
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Fgv - Fundação Getulio VargasMarketing Management
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Universidade Do Estado De Santa CatarinaMarketing Management
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Universidade Do Estado De Santa CatarinaGeneral
Frequently Asked Questions about Jorge Luiz Azevedo
What company does Jorge Luiz Azevedo work for?
Jorge Luiz Azevedo works for Business Master Tutor | Bmt Consultoria & Treinamento
What is Jorge Luiz Azevedo's role at the current company?
Jorge Luiz Azevedo's current role is Diretor e consultor.
What schools did Jorge Luiz Azevedo attend?
Jorge Luiz Azevedo attended Fia Business School, Indiana University - Kelley School Of Business, Fgv - Fundação Getulio Vargas, Universidade Do Estado De Santa Catarina, Universidade Do Estado De Santa Catarina.
What skills is Jorge Luiz Azevedo known for?
Jorge Luiz Azevedo has skills like Microsoft Windows, Microsoft Office, Microsoft Word, Microsoft Excel, Atendimento Ao Cliente, Microsoft Powerpoint.
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