Jorge Lee Email and Phone Number
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Online marketing and PR leader expert in branding, lead generation, customer retention and content development. Experienced in data analytics, event management, media planning and PR. Technical: Python, SPSS, Microsoft Office, Final Cut Pro X, Google Analytics, Adobe Analytics & Adobe Creative SuiteSpeaking Engagements: Social Media Marketing (PTP), Advanced Social Media Marketing (Artist Network) & Sponsorship Marketing (Podcamp Toronto)
Hong Kong Tourism Board
View- Website:
- discoverhongkong.com
- Employees:
- 527
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Hong Kong Tourism BoardToronto, On, Ca
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Senior Manager, Marketing And Public RelationsHong Kong Tourism Board Jul 2022 - PresentHong Kong, HkTake ownership of planning, management, and execution of digital marketing and public relations strategies for the Canadian market. I have a proven track record in leading and optimizing data-driven digital marketing initiatives, driving significant sales and brand awareness. My strategic efforts have reached 50% of the market through paid social, YouTube, SEM, programmatic, and Connected TV, generating 18,000 leads and increasing organic traffic by 11%. With a talent for pitching PR stories and securing broadcast opportunities, I have generated $14M in publicity value. I excel in creating innovative events like Summerlicious and Nuit Blanche, exploring new marketing channels, and enhancing brand engagement. My expertise includes managing monthly email campaigns, social media content, and partnerships with major media and government bodies. Additionally, I mentor teams to achieve marketing objectives and analyze strategic insights to continuously refine marketing strategies.
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Manager, Marketing And Public RelationsHong Kong Tourism Board Apr 2022 - Jun 2022Hong Kong, Hk
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Manager, Consumer MarketingHong Kong Tourism Board Apr 2021 - Apr 2022Hong Kong, Hk
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Digital Marketing ManagerHong Kong Tourism Board Aug 2017 - Apr 2021Hong Kong, Hk
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Lead Generator (Digital Account Manager)Canadadirect Apr 2016 - Jul 2017Dorval, Quebec, CaI have successfully managed diverse client portfolios in the telecom, credit card, subscription services, and solar energy sectors, ensuring tailored marketing strategies that align with industry-specific goals and objectives. I spearheaded the development of innovative marketing programs, significantly boosting brand awareness and driving sales growth, consistently exceeding client expectations. With oversight of a $1.2 million marketing budget, I strategically allocated resources to maximize ROI while identifying and capitalizing on new growth opportunities. Leading a high-performing team of SEM and SEO specialists, I achieved notable increases in website traffic and sales through meticulously planned and executed campaigns. Additionally, I directed a talented team of content creators to produce high-quality whitepapers, press releases, social media content, and inbound marketing materials, effectively enhancing brand visibility and engagement. -
Social Media Community ManagerPink Triangle Press Oct 2013 - Feb 2016Toronto, On, CaI spearheaded the social media team, collaborating with editors, writers, and content contributors to push stories and engage with PTP readers. To boost engagement, I gamified content consumption by designing contests, polls, and promoting user-generated content. As the social media reporter for major events and town halls, I monitored social sentiment, pushed live content, and delivered offline event experiences on social media. Managing 27 daily content pieces, I curated approximately 29,000 stories, including tweets, Facebook posts, blog entries, infographics, and polls. I developed digital activities such as social media moderation, content creation, live chats, live streaming, polls, and contests. Supporting the product team, I launched new features and announcements on platforms like Facebook, Twitter, Tumblr, and Instagram. As a subject matter expert in traffic generation and social media, I increased social media followers by 97% and social referral traffic by 235%. Additionally, I managed marketing initiatives, event sponsorships, contests, and client activations. I curated and managed social media content, drafted posts, designed visual content, edited videos, and scheduled updates. I also managed an influencer program, identifying brand advocates and developing outreach strategies. -
E-Marketing ManagerPillar To Post Professional Home Inspection Apr 2010 - Sep 2013Tampa, Fl, UsI managed several projects, including the development, migration, and launch of an e-commerce platform for over 400 franchisees. By analyzing user experience and conducting focus groups, I increased year-over-year online conversions by 12%. I developed marketing programs for social media, email marketing, video marketing, and brand ambassadorship, rolled out to 400+ franchisees. I authored the company's first social media policy, guiding network-wide social media activities. As part of the database marketing team, I captured and nurtured leads, developed full-cycle event-to-online campaigns, and managed email marketing. Leading SEO specialists, I achieved a 77% increase in organic traffic. I also represented the brand as an ambassador at tradeshows, engaging over 50,000 potential clients. My efforts increased website conversion rates by 12% and web traffic by 71%, managed tradeshows and sponsored events in the US and Canada, boosting lead generation by 25%. I secured partnerships with top realtors, developed 170 e-newsletters and 21 magazines, and trained franchisees on social media, SEO, and email marketing. -
Marketing Specialist - Fundraiser - AcquisitionPlan International Canada Dec 2007 - Apr 2009Woking, Surrey, GbI raised over $3 million through multiple channels, including $1.6 million from online donations. I led an e-commerce redesign, reducing shopping cart-related complaints to 1%, and managed a campaign rollout with a team of 12 stakeholders, including IT, database, fulfillment, and creative partners. I created and managed marketing budgets for email, direct mail, and PPC, and oversaw creative partners through the briefing, production, and project rollout phases. Additionally, I authored campaign analyses and developed customer retention and communication campaigns. -
Marketing Coordinator - Packaging And PricingVlr Food Corporation Dec 2005 - Dec 2007Responsible in the development of packaging materials for Sobeys, Walmart, Target and Costco. Assisted in sales presentation by developing sell sheets, price models and packaging mock ups.
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Research Assistant With Mcmaster UniversityAcas Apr 2005 - Dec 2005Worked with online communities to get research participants on highly sensitive areas. I monitored online forums and chat rooms to build trust and encourage participation in the study. I managed three research interviewers that met participants offline to conduct full interviews.
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Marketing CoordinatorJuvenile Diabetes Research Foundation Feb 2003 - Apr 2005New York, New York, UsResponsible in content migration during website redesign; managed jdrf.ca developing landing pages, updating content and fixing bugs; designed monthly newsletters; and assisted in PR initiatives. -
Franchise Development ManagerAqua Soft Water Systems Incorporated Jan 1997 - Jun 2002Developed branding guidelines used by franchisees; coached franchisees in lead generation, customer service and executing in store promotions; produced quarterly and yearly international conferences; and responsible in bringing over 100 franchisees on board.
Jorge Lee Skills
Jorge Lee Education Details
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University Of TorontoArtificial Intelligence -
University Of TorontoComprehensive Project Management
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De La Salle UniversityInternational Studies
Frequently Asked Questions about Jorge Lee
What company does Jorge Lee work for?
Jorge Lee works for Hong Kong Tourism Board
What is Jorge Lee's role at the current company?
Jorge Lee's current role is Digital Marketing & Public Relations Expert.
What is Jorge Lee's email address?
Jorge Lee's email address is jl****@****rect.ca
What is Jorge Lee's direct phone number?
Jorge Lee's direct phone number is (800) 268*****
What schools did Jorge Lee attend?
Jorge Lee attended University Of Toronto, University Of Toronto, De La Salle University.
What are some of Jorge Lee's interests?
Jorge Lee has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Education, Disaster And Humanitarian Relief, Human Rights, Arts And Culture.
What skills is Jorge Lee known for?
Jorge Lee has skills like Social Media Marketing, Email Marketing, Marketing, Seo, Online Marketing, Social Media, Direct Marketing, Facebook, Social Networking, Ppc, Advertising, Marketing Strategy.
Who are Jorge Lee's colleagues?
Jorge Lee's colleagues are Winnie Cheng, Kyungsun Min, Isabel Chan, Natalie Chiu, Christophe Megueulle, Ken Tsang, Leo Liu.
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