Founder of ENTRETANTO. We build brands. We create value. "My expertise is only about connecting brands with consumer hearts. I don't care about the channel, the format, the length or the vehicle. I can create value for a brand. For years, advertising agencies had been paid for their service, not for the value they can create."ENTRETANTO is already developing brands like ZUPPA, an "affordable premium" fast food restaurant focused on SOUPS, launched in september 2013… Show more Founder of ENTRETANTO. We build brands. We create value. "My expertise is only about connecting brands with consumer hearts. I don't care about the channel, the format, the length or the vehicle. I can create value for a brand. For years, advertising agencies had been paid for their service, not for the value they can create."ENTRETANTO is already developing brands like ZUPPA, an "affordable premium" fast food restaurant focused on SOUPS, launched in september 2013. CONSENTIDO Extra Virgin Olive Oil, recently launched with a limited edition online pre-sell of freshly squeezed unfiltered Olive Oil. Rated with an outstanding 7,8/8 and featured in the main gourmet sites and blogs, Consentido reached its objectives 3 weeks after its launching date. We Created and launched DOMINGO vermouth early in 2015, Simple GIN, and Berrypickers Gin. Show less

LOWE & PARTNERS WORLDWIDEAlong with Fernando Vega Olmos, Cristina Abril and Elvio Sánchez, Jorge founded LOLA, a rebirth of LOWE Madrid, once a big office, (circa 150 employees) but in a deep crisis those days. The 4 Partners and the 5 others remaining from the old Lowe started changing name, building and, most important, the focus and ambition. LOLA was created to become a creative Hub, to manage global Unilever brands, helping LOWE network to deliver High Quality Creative… Show more LOWE & PARTNERS WORLDWIDEAlong with Fernando Vega Olmos, Cristina Abril and Elvio Sánchez, Jorge founded LOLA, a rebirth of LOWE Madrid, once a big office, (circa 150 employees) but in a deep crisis those days. The 4 Partners and the 5 others remaining from the old Lowe started changing name, building and, most important, the focus and ambition. LOLA was created to become a creative Hub, to manage global Unilever brands, helping LOWE network to deliver High Quality Creative product. In the first 18 months LOLA generated more than 24 Million euros in revenue for the network, winning the Global Ice Cream Business (Magnum, Cornetto and OOH brands), and Soups (KNORR). Regionally, LOLA also won Oral Care (Signal/Pepsodent) and a significant part of the DEO’s business (Rexona/Sure) Show less

LOWE & PARTNERS WORLDWIDEAlong with Fernando Vega Olmos, Cristina Abril and Elvio Sánchez, Jorge founded LOLA, a rebirth of LOWE Madrid, once a big office, (circa 150 employees) but in a deep crisis those days. The 4 Partners and the 5 others remaining from the old Lowe started changing name, building and, most important, the focus and ambition.