I kick-started my career as a business journalist and soon found myself drawn to the 'Dark Side' of the industry, working as a PR executive in the dynamic realm of technology. I had the privilege of advising renowned brands such as Samsung, Nokia, Motorola, and Salesforce.When I joined LEWIS, we were a small team of just two full-time staff in Madrid. Through sheer dedication and the collective efforts of an exceptional team, we expanded our operations to Madrid, Barcelona, Lisbon, and Milan. Together, we successfully weathered the storm of the Southern European recession and even emerged stronger during the challenging times of a global pandemic!Seventeen years later, the business I led reached its pinnacle in terms of revenues and margins, thanks to our integrated marketing and PR services approach. Esteemed clients such as Schneider Electric, Five Guys, Deliveroo, eBay, and Cisco were among the many who adopted our strategies.As a seasoned PR and marketing professional, I possess the expertise to deliver impactful integrated marketing campaigns that strike the perfect balance between PR, social media, paid advertising, and inbound marketing.That's why I now spearhead Incógnito—an independent communications and digital marketing agency— where I have the freedom to wholeheartedly focus on driving our clients' success. Want to discuss PR or Marketing? Text me!