George Machado

George Machado Email and Phone Number

Associate Director, Strategy @ Razorfish
Springboro, OH, US
George Machado's Location
Springboro, Ohio, United States, United States
George Machado's Contact Details

George Machado work email

George Machado personal email

About George Machado

Marketing and Business Strategist with over 12 years of experience leading strategic vision and creating engaging customer experiences for global brands such as Samsung, L'Oreal Paris, Coors Light, T-Mobile, and Coca-Cola. Expertise in simplifying product/service complexity and connecting disjointed elements to ensure cohesive full-funnel marketing communication plans, business alignment, and sales enablement. Built ambitious and exemplary team and client partnerships for award-winning agencies like McCann Worldgroup, VML, and Publicis, consistently driving businesses forward by leveraging strategy and creativity to build better outcomes, fast.Technical Knowledge:CRM and Email Marketing Tools:- HubSpot- Salesforce- Klaviyo- Mailchimp- ActiveCampaignSEO and Analytics Tools:- SEMrush- Ahrefs- Google Analytics- Google Data Studio- Google Marketing Platform- Hotjar- Kissmetrics- SpyFu- SimilarWeb- Clearscope- Google Trends- Brandwatch- Statista- ComScoreSocial Media and Content Management Tools:- Hootsuite- Buffer- Sprout Social- LinkedIn Sales Navigator- Canva- AgorapulseAdvertising and PPC Tools:- Google Ads- Facebook Ads Manager- Bing AdsWeb Development and CMS Tools:- WordPress- Squarespace- HTML/CSSSurvey and Feedback Tools:- SurveyMonkeyUser Experience and Design Tools:- UXPressia- Sketch- Figma- Adobe XD- Photoshop- Illustrator- PremiereCertificates:* Master of Business Administration in Global Management, University of Phoenix, PR * Bachelor of Science in Industrial Design, The Art Institutes of Florida, USA- Certificate: WPP Mini-MBA (Business Management), USA- Certificate: Business Management Certificate, University of Puerto Rico- Certificate: Design Thinking for Innovation, University of Virginia, USA- Certificate: Management and Supervision Certificate, University of Puerto Rico- Certificate: I have maintained continuous certification in HubSpot and Google since 2014

George Machado's Current Company Details
Razorfish

Razorfish

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Associate Director, Strategy
Springboro, OH, US
Website:
razorfish.com
Employees:
1812
George Machado Work Experience Details
  • Razorfish
    Associate Director, Strategy
    Razorfish
    Springboro, Oh, Us
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  • Sxord
    Head Of Strategic Planning And Performance
    Sxord Oct 2020 - Present
    • Developed and executed ICP-focused sales and retention strategies, leveraging CRM tools, payment programs, and personalized marketing to drive customer loyalty and maximize lifetime value.• Led SEO-driven web development and UX optimization projects, enhancing user engagement, search rankings, and conversion rates through data-driven design and functionality.• Directed comprehensive retention marketing initiatives, integrating CRM workflows, loyalty programs, and strategic content to improve customer retention and revenue growth.• Designed and implemented cross-channel sales and marketing strategies, aligning branding, communications, and payment solutions with business objectives for scalable results.
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  • Grey Matter
    B2B Digital Marketing Strategist
    Grey Matter Sep 2023 - Feb 2024
    Cincinnati, Ohio, Us
    Led the onboarding, planning, and development of customer acquisition strategies, aligning with client business objectives. Managed a team of specialists and creatives to deliver an "unfair advantage" for each client's go-to-market plan, driving success across all B2B efforts—from demand generation to qualified lead generation—while enhancing thought leadership, online sales (UI/UX), CRM, and SEO-optimized content strategies.(B2B industries managed: Legal, Industrial, Manufacturing, Technology, and Consulting) - Crafting a Comprehensive Digital Marketing Strategy- Meticulous Planning, Precise Execution, and Detailed Reporting- Strategic Paid Media and Advertising Approaches- Elevating User Interface and User Experience (UI/UX) Strategies- Strategic Planning for Social Media Engagement- Harnessing the Power of Content Marketing- Leveraging CRM and Email Marketing for Customer Engagement- Empowering Sales Teams through Sales Enablement Initiatives
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  • Razorfish
    Associate Director, Strategy
    Razorfish Jun 2022 - May 2023
    New York, Ny, Us
    (Samsung, Home Appliances & Electronics)Led strategic planning for Samsung Home Appliances, refining web and email engagement strategies to elevate the brand from a tech-driven presence to a design and pop-culture icon. Developed a full-funnel discretionary buying content strategy, executed CRM A/B testing, and optimized ICP planning, transforming audience interactions and helping them bring their home design and renovation ideas to life.• Boosted e-commerce conversions 23% (UI/UX, content)• Increased email open rates 15% (segmentation, A/B testing)• Raised CRM click-through rates 25% (personalization, engagement)
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  • Razorfish
    Manager Strategy And Consulting
    Razorfish Nov 2021 - Jun 2022
    New York, Ny, Us
    Spearheaded the strategic launch for the Bespoke Home ecosystem, partnering with cross-functional teams to design advanced demand generation strategies that drive user awareness, engagement, and purchases. Engineered hands-on innovative solutions, tailored personalized content, and optimized the user experience for Samsung.com Home Appliance pages, resulting in measurable growth in key performance metrics and heightened customer satisfaction.• Increased engagement 12% (content: simplified features)• Improved customer journey 20% (unified touchpoints)• Optimized audience segments and personalization
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  • Vml
    Experience Strategy, Vp (Digital Marketing)
    Vml Aug 2018 - Oct 2021
    New York, New York, Us
    (Census 2020, Molson Coors, T-Mobile, Hershey’s, PR Tourism, Infiniti, Liberty, Mazola, Campbell's) Directed strategic initiatives and operational leadership as VP for major accounts, driving impactful campaigns that enhanced brand engagement and boosted demand and conversions across digital and in-store channels. Developed and executed digital marketing plans to optimize customer acquisition, retention, and lead generation. Communicated plans, budgets, forecasts, and performance to executive leadership. Managed strategic partnerships with clients and agencies, leading a team of digital marketing professionals. Fostered collaboration, ensured compliance with local regulations, and upheld responsible practices.• Achieved 20% sales growth (social media, PPC)• Boosted customer engagement 15% (targeted incentives)• Improved team/client alignment (management, new business, training)
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  • Vml
    Digital Marketing Director, Strategy (Y&R)
    Vml Sep 2016 - Aug 2018
    New York, New York, Us
    (Molson Coors, T-Mobile, Hershey’s, Nissan, Campbell’s, Mazola)Led Y&R Digital Business Development, transforming paid media into a revenue driver. Spearheaded an integrated digital strategy emphasizing social media and multichannel content strategies, including PPC, email marketing, and display advertising. Optimized digital marketing funnels and performance, leveraging data analytics to enhance user engagement and drive conversions. Managed key performance metrics, improving website performance and user experience. Boosted shopping funnel conversions and digitally assisted sales through targeted and streamlined customer journeys.• Increased content efficiency 30% (paid social media, influencer strategies)• Boosted visibility and engagement 25% (data analysis, creative innovations)• Enhanced brand experience and conversion 15% (content, personalization, delivery)
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  • Mccann Worldgroup
    Digital Creative Director, Innovation
    Mccann Worldgroup Jan 2015 - Sep 2016
    New York, Ny, Us
    (L’Oreal Paris, Maybelline, Garnier, Lancôme, Mondelez Intl.)Played a pivotal role in leading and shaping digital creative technology and innovation projects, focusing on branding and demand generation campaigns and their impact both online and offline. Led and directed a team of designers, UX, and copy resources to create award-winning digital experiences and channel marketing campaigns that enhanced brand presence and drove sales. Collaborated with cross-functional teams, executives, and clients to define project goals, KPIs, and deliverables. Utilized deep knowledge of Design Thinking and Computational Thinking to guide teams through investigation, creativity, and implementation.• Increased brand engagement 35% (cross-platform campaigns, storytelling)• Boosted in-store and social media engagement 30% (geotargeted and programmatic PPC)• Achieved 95% consumer retention (post-purchase loyalty programs, strategic partnerships)
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  • Mccann Worldgroup
    Digital Media Director (Um Worldwide)
    Mccann Worldgroup Mar 2013 - Sep 2016
    New York, Ny, Us
    (L’Oreal Paris, Maybelline, Garnier, Lancôme, Mastercard, Mitsubishi, Coca-Cola)Developed and executed data-driven paid social, display, and search strategies, managing campaigns across Facebook, Instagram, LinkedIn, and Google Ads (Puerto Rico and LATAM). Conducted research and competitor analysis to enhance PPC and programmatic performance. Created high-impact ad copy, visuals, and landing pages. Monitored and optimized campaign performance to maximize ROI. Oversaw daily paid media management, including creative and budget optimization. Led client calls and action plans, achieving 2 of Puerto Rico's first FOMLA Gold Awards.• Boosted online sales 60% (CRM integration, personalized interactions)• Increased website traffic 25% and conversions 15% (SEO/SEM, targeted content)• Raised brand awareness 152% (PPC optimization, strategic placements)
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  • Atlantic University College
    Professor & Academic Advisor
    Atlantic University College Aug 2012 - Jul 2015
    Guaynabo, Pr
    Directed the development and delivery of engaging course content, significantly increasing student satisfaction and improving learning outcomes. Provided academic advising and mentorship, guiding students through their educational and professional journeys. Collaborated with colleagues to design and implement innovative teaching methodologies, enhancing the overall student experience and academic success.
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  • Viviré: Creative & Interactive Studio
    Senior Digital Designer
    Viviré: Creative & Interactive Studio Apr 2012 - Mar 2013
    (T-Mobile)Led the creation of visually compelling and user-friendly designs for web and mobile applications, resulting in increased engagement and user satisfaction. Collaborated with cross-functional teams to ensure seamless integration of design elements into overall product development. Continuously refined and optimized designs based on user feedback and analytics, driving ongoing improvement in design quality and effectiveness.
  • Gfr Media
    Digital Media Consultant
    Gfr Media Jul 2009 - Oct 2011
    San Juan, Puerto Rico, Us
    Developed and executed digital media strategies for clients across various industries, resulting in increased brand awareness and engagement.Conducted thorough market research and analysis to identify target audiences and optimize ad campaigns, resulting in improved ROI for clients.Collaborated with cross-functional teams to create and implement content marketing plans, including social media, email marketing, and video production.
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  • Gfr Media
    Senior Art Director
    Gfr Media Oct 2006 - Jun 2009
    San Juan, Puerto Rico, Us
    Conceptualized and executed innovative visual designs, bringing unique brand identities to life across various mediums including print, digital, and experiential marketing.Led and managed a creative team, fostering a collaborative and inclusive work environment to consistently deliver high-quality work that met or exceeded client expectations.Developed and maintained strong client relationships, acting as a trusted advisor and providing strategic guidance to drive business growth and brand awareness.
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  • Gfr Media
    Senior Interactive Designer
    Gfr Media Jan 2004 - Oct 2006
    San Juan, Puerto Rico, Us
    Spearheaded the design and development of engaging interactive digital experiences for high-profile clients, utilizing cutting-edge technology and design principles to create visually stunning and user-friendly interfaces.Collaborated closely with cross-functional teams, including developers, project managers, and stakeholders, to ensure seamless execution and delivery of interactive projects on time and within budget.Led the design team in ideation, prototyping, and user testing to create innovative and intuitive user experiences that exceeded client expectations and delivered measurable results.
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  • Gfr Media
    Graphic Designer
    Gfr Media Nov 2003 - Oct 2004
    San Juan, Puerto Rico, Us
    Designed and produced visually stunning graphics for clients, utilizing Adobe Creative Suite and other graphic design software.Collaborated with cross-functional teams to develop creative solutions that met clients' branding and marketing objectives.Managed multiple projects simultaneously, ensuring timely delivery of high-quality designs and maintaining open communication with clients throughout the design process.
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  • Motorola Solutions America Latina Y Caribe
    Industrial Design Intern
    Motorola Solutions America Latina Y Caribe Mar 2003 - Jun 2003
    Plantation, Fl, Us
    Design and develop innovative industrial products through research, ideation, sketching, prototyping, and collaboration with cross-functional teams.Internship in product design - mobile phones.
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  • General Electric
    Architectural Draftsman
    General Electric May 2002 - Aug 2002
    Boston, Ma, Us
    Assist in drafting architectural plans and documents to support project development and construction.Freelance CAD specialist.
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  • Home Diagnostics, Inc.
    Industrial Design Intern
    Home Diagnostics, Inc. Jan 2002 - Apr 2002
    Fort Lauderdale, Fl, Us
    Design and develop innovative industrial products through research, ideation, sketching, prototyping, and collaboration with cross-functional teams.Internship in product design - CAD
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George Machado Skills

Digital Marketing Creative Direction Advertising User Experience Social Media Marketing Brand Development Online Advertising Digital Media Graphic Design Integrated Marketing Digital Strategy Social Media Web Design Marketing Seo Email Marketing Art Direction User Interface Design Flash Animation Content Strategy Marketing Strategy Interaction Design Marketing Communications Web Analytics Interactive Advertising Mobile Marketing Mobile Game Development Online Marketing Media Planning Industrial Design Product Development Web Development Creative Strategy Strategy Management New Media Search Engine Optimization Css Product Innovation Creative Technology Growth Strategies Data Analysis Leadership Strategic Planning Business Strategy Innovation Management Cx Digital Innovation Design Thinking Adobe Creative Suite Google Analytics

George Machado Education Details

  • University Of Phoenix
    University Of Phoenix
    International/Global Management
  • The Art Institutes
    The Art Institutes
    Industrial And Product Design

Frequently Asked Questions about George Machado

What company does George Machado work for?

George Machado works for Razorfish

What is George Machado's role at the current company?

George Machado's current role is Associate Director, Strategy.

What is George Machado's email address?

George Machado's email address is ma****@****ail.com

What schools did George Machado attend?

George Machado attended University Of Phoenix, The Art Institutes.

What are some of George Machado's interests?

George Machado has interest in Animal Welfare, Children, Education, Science And Technology.

What skills is George Machado known for?

George Machado has skills like Digital Marketing, Creative Direction, Advertising, User Experience, Social Media Marketing, Brand Development, Online Advertising, Digital Media, Graphic Design, Integrated Marketing, Digital Strategy, Social Media.

Who are George Machado's colleagues?

George Machado's colleagues are Maria Kuran, Daniel Vasquez, April Steinke, Annissa Riojas, Amanda Lewis, James Guest, David Riske.

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