George Machado Email & Phone Number

Springboro, Oh, Us

• Developed and executed ICP-focused sales and retention strategies, leveraging CRM tools, payment programs, and personalized marketing to drive customer loyalty and maximize lifetime value.• Led SEO-driven web development and UX optimization projects, enhancing user engagement, search rankings, and conversion rates through data-driven design and functionality.• Directed comprehensive retention marketing initiatives, integrating CRM workflows, loyalty programs, and strategic content to improve customer retention and revenue growth.• Designed and implemented cross-channel sales and marketing strategies, aligning branding, communications, and payment solutions with business objectives for scalable results.

Cincinnati, Ohio, Us

Led the onboarding, planning, and development of customer acquisition strategies, aligning with client business objectives. Managed a team of specialists and creatives to deliver an "unfair advantage" for each client's go-to-market plan, driving success across all B2B efforts—from demand generation to qualified lead generation—while enhancing thought leadership, online sales (UI/UX), CRM, and SEO-optimized content strategies.(B2B industries managed: Legal, Industrial, Manufacturing, Technology, and Consulting) - Crafting a Comprehensive Digital Marketing Strategy- Meticulous Planning, Precise Execution, and Detailed Reporting- Strategic Paid Media and Advertising Approaches- Elevating User Interface and User Experience (UI/UX) Strategies- Strategic Planning for Social Media Engagement- Harnessing the Power of Content Marketing- Leveraging CRM and Email Marketing for Customer Engagement- Empowering Sales Teams through Sales Enablement Initiatives

New York, Ny, Us

(Samsung, Home Appliances & Electronics)Led strategic planning for Samsung Home Appliances, refining web and email engagement strategies to elevate the brand from a tech-driven presence to a design and pop-culture icon. Developed a full-funnel discretionary buying content strategy, executed CRM A/B testing, and optimized ICP planning, transforming audience interactions and helping them bring their home design and renovation ideas to life.• Boosted e-commerce conversions 23% (UI/UX, content)• Increased email open rates 15% (segmentation, A/B testing)• Raised CRM click-through rates 25% (personalization, engagement)

New York, Ny, Us

Spearheaded the strategic launch for the Bespoke Home ecosystem, partnering with cross-functional teams to design advanced demand generation strategies that drive user awareness, engagement, and purchases. Engineered hands-on innovative solutions, tailored personalized content, and optimized the user experience for Samsung.com Home Appliance pages, resulting in measurable growth in key performance metrics and heightened customer satisfaction.• Increased engagement 12% (content: simplified features)• Improved customer journey 20% (unified touchpoints)• Optimized audience segments and personalization

New York, New York, Us

(Census 2020, Molson Coors, T-Mobile, Hershey’s, PR Tourism, Infiniti, Liberty, Mazola, Campbell's) Directed strategic initiatives and operational leadership as VP for major accounts, driving impactful campaigns that enhanced brand engagement and boosted demand and conversions across digital and in-store channels. Developed and executed digital marketing plans to optimize customer acquisition, retention, and lead generation. Communicated plans, budgets, forecasts, and performance to executive leadership. Managed strategic partnerships with clients and agencies, leading a team of digital marketing professionals. Fostered collaboration, ensured compliance with local regulations, and upheld responsible practices.• Achieved 20% sales growth (social media, PPC)• Boosted customer engagement 15% (targeted incentives)• Improved team/client alignment (management, new business, training)

New York, New York, Us

(Molson Coors, T-Mobile, Hershey’s, Nissan, Campbell’s, Mazola)Led Y&R Digital Business Development, transforming paid media into a revenue driver. Spearheaded an integrated digital strategy emphasizing social media and multichannel content strategies, including PPC, email marketing, and display advertising. Optimized digital marketing funnels and performance, leveraging data analytics to enhance user engagement and drive conversions. Managed key performance metrics, improving website performance and user experience. Boosted shopping funnel conversions and digitally assisted sales through targeted and streamlined customer journeys.• Increased content efficiency 30% (paid social media, influencer strategies)• Boosted visibility and engagement 25% (data analysis, creative innovations)• Enhanced brand experience and conversion 15% (content, personalization, delivery)

New York, Ny, Us

(L’Oreal Paris, Maybelline, Garnier, Lancôme, Mondelez Intl.)Played a pivotal role in leading and shaping digital creative technology and innovation projects, focusing on branding and demand generation campaigns and their impact both online and offline. Led and directed a team of designers, UX, and copy resources to create award-winning digital experiences and channel marketing campaigns that enhanced brand presence and drove sales. Collaborated with cross-functional teams, executives, and clients to define project goals, KPIs, and deliverables. Utilized deep knowledge of Design Thinking and Computational Thinking to guide teams through investigation, creativity, and implementation.• Increased brand engagement 35% (cross-platform campaigns, storytelling)• Boosted in-store and social media engagement 30% (geotargeted and programmatic PPC)• Achieved 95% consumer retention (post-purchase loyalty programs, strategic partnerships)

New York, Ny, Us

(L’Oreal Paris, Maybelline, Garnier, Lancôme, Mastercard, Mitsubishi, Coca-Cola)Developed and executed data-driven paid social, display, and search strategies, managing campaigns across Facebook, Instagram, LinkedIn, and Google Ads (Puerto Rico and LATAM). Conducted research and competitor analysis to enhance PPC and programmatic performance. Created high-impact ad copy, visuals, and landing pages. Monitored and optimized campaign performance to maximize ROI. Oversaw daily paid media management, including creative and budget optimization. Led client calls and action plans, achieving 2 of Puerto Rico's first FOMLA Gold Awards.• Boosted online sales 60% (CRM integration, personalized interactions)• Increased website traffic 25% and conversions 15% (SEO/SEM, targeted content)• Raised brand awareness 152% (PPC optimization, strategic placements)

Guaynabo, Pr

Directed the development and delivery of engaging course content, significantly increasing student satisfaction and improving learning outcomes. Provided academic advising and mentorship, guiding students through their educational and professional journeys. Collaborated with colleagues to design and implement innovative teaching methodologies, enhancing the overall student experience and academic success.

(T-Mobile)Led the creation of visually compelling and user-friendly designs for web and mobile applications, resulting in increased engagement and user satisfaction. Collaborated with cross-functional teams to ensure seamless integration of design elements into overall product development. Continuously refined and optimized designs based on user feedback and analytics, driving ongoing improvement in design quality and effectiveness.

San Juan, Puerto Rico, Us

Developed and executed digital media strategies for clients across various industries, resulting in increased brand awareness and engagement.Conducted thorough market research and analysis to identify target audiences and optimize ad campaigns, resulting in improved ROI for clients.Collaborated with cross-functional teams to create and implement content marketing plans, including social media, email marketing, and video production.

San Juan, Puerto Rico, Us

Conceptualized and executed innovative visual designs, bringing unique brand identities to life across various mediums including print, digital, and experiential marketing.Led and managed a creative team, fostering a collaborative and inclusive work environment to consistently deliver high-quality work that met or exceeded client expectations.Developed and maintained strong client relationships, acting as a trusted advisor and providing strategic guidance to drive business growth and brand awareness.

San Juan, Puerto Rico, Us

Spearheaded the design and development of engaging interactive digital experiences for high-profile clients, utilizing cutting-edge technology and design principles to create visually stunning and user-friendly interfaces.Collaborated closely with cross-functional teams, including developers, project managers, and stakeholders, to ensure seamless execution and delivery of interactive projects on time and within budget.Led the design team in ideation, prototyping, and user testing to create innovative and intuitive user experiences that exceeded client expectations and delivered measurable results.

San Juan, Puerto Rico, Us

Designed and produced visually stunning graphics for clients, utilizing Adobe Creative Suite and other graphic design software.Collaborated with cross-functional teams to develop creative solutions that met clients' branding and marketing objectives.Managed multiple projects simultaneously, ensuring timely delivery of high-quality designs and maintaining open communication with clients throughout the design process.

Plantation, Fl, Us

Design and develop innovative industrial products through research, ideation, sketching, prototyping, and collaboration with cross-functional teams.Internship in product design - mobile phones.

Boston, Ma, Us

Assist in drafting architectural plans and documents to support project development and construction.Freelance CAD specialist.

Fort Lauderdale, Fl, Us

Design and develop innovative industrial products through research, ideation, sketching, prototyping, and collaboration with cross-functional teams.Internship in product design - CAD

Master Of Business Administration - Mba, International/Global Management

Bachelor Of Science - Bs, Industrial And Product Design