As the Founder, CEO, and Chair of the Board at NAS, a company I established in 1994, I have been at the forefront of digital transformation in the region:• I developed and implemented strategic plans for the company, regularly reviewing and aligning the goals of area managers with our digital transformation objectives.• I coordinated administrative activities that supported area managers, ensuring smooth operations across the organization.• I evaluated strategic alliances with business partners, fostering collaborations that enhanced our digital transformation journey.• I led the research and implementation of new technology in the region, keeping NAS at the cutting edge of digital solutions.• I managed the implementation of technological solutions to be deployed in the region, ensuring they met our standards and contributed to our digital transformation goals.• I planned and executed sales budgets and operating expenses, ensuring financial sustainability while driving digital transformation.• I strategized and defined marketing strategies for new markets, particularly Central America and Northern Mexico (Monterrey).• I identified current market needs and sought products and their representation for inclusion in our product portfolio, ensuring we stayed relevant in the digital age.• I evaluated and chose development tools, ensuring we used the best technology for our digital transformation efforts.• I developed and evaluated different methodologies for implementing strategies, ensuring our approach to digital transformation was effective and efficient.

Founding Factus, S.A. and developing FactusRH has been an incredibly rewarding journey. It all started with the vision of creating a software solution that could truly make a difference in human resource management. The process was full of challenges, from initial concept development to coding and testing. But every obstacle was an opportunity to learn and improve. Seeing FactusRH now, helping organizations streamline their HR processes, makes all the hard work worthwhile. It's a testament to the power of innovation and the importance of being customer-centric. I'm excited about what the future holds for FactusRH.

As an Independent Consultant for nearly a decade, I've had the privilege of guiding various organizations through their digital transformation journeys. Leveraging my extensive experience in business, technology, and information consulting, I've been able to provide valuable insights and innovative solutions. My role has allowed me to drive innovation and enhance operational efficiency, making a significant impact on the organizations I've worked with.

Driving digital transformation across various facets of the organization:• I spearheaded the comprehensive evaluation of diverse processes and platforms, which served as the foundation for the creation of a new, digitally-forward banking model.• I assessed the potential of the SAP platform as a back-office solution for the Banking Group, focusing on its capabilities in Customer Relationship Management (CRM) and Business Process Management (BPM) - key components of our digital transformation strategy.• I undertook the evaluation of several platforms for our new business model, which included digital-centric elements such as loan origination, online banking, and electronic wallets.• I was instrumental in designing and launching a digitally-enabled Human Resources model for APCORP. This model focused on leveraging digital tools for talent recruitment and personnel management, significantly enhancing our HR operations.• I led the development and implementation of strategic plans for APCORP, ensuring that digital transformation was at the heart of our goals and objectives. Regular reviews were conducted to align the plans of various area managers with our overarching digital strategy.

As an Advisor to the Board at Stanhome El Salvador, I provided strategic guidance in technology consulting, platform economy, and multi-level marketing over an eight-month period. My role involved leveraging my experience to drive digital transformation, optimize platform-based operations, and enhance the effectiveness of digital multi-level marketing strategies.

As the Executive Director of the National People Register (Registro Nacional de las Personas, RENAP) in Guatemala, I was responsible for overseeing the entire organization and led several significant initiatives:• Upon assuming my role, I conducted a comprehensive evaluation of RENAP's operational and administrative processes, identifying key areas for improvement.• I streamlined administrative and production processes, enhancing productivity, resource utilization, and reducing errors.• I initiated a shift in the institutional image, aligning it with our vision of quality service, innovation, and approachability.• I centralized administrative offices and improved national headquarters, enhancing operational efficiency across the organization.• I implemented traceability for Civil Registry and SIBIO processes, bolstering security and efficacy.• I significantly reduced the DPI issuance process time from 90 days to just 20 days, improving service delivery.• In collaboration with the Organization of American States (OAS), I created a process that ensured reliable national elections with a 100% purified register.• I led a strategic reorganization of various departments, including the creation of the Directorate for the Eradication of Under-Registration, providing significant benefits to the Guatemalan population.