Jorge Martinez Email & Phone Number

Canada

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Setting up paid social media campaigns on Meta, Pinterest, Snapchat, Reddit, TikTok, and LinkedIn assuring best-in-class deliverables and performance for the clients.- Collaborate with the Associate Director to provide insights that shape requests for proposals (RFPs) and media planning recommendations. - Supervise campaign setup, key metrics, and execution, ensuring smooth operations.- Use data-driven insights to refine strategies and optimize content for improved results.- Support agency teams and clients on best practices and campaign objectives, while monitoring goals and KPIs for a portfolio of clients to ensure timely and comprehensive campaign delivery.- Overview and create pacing reports for clients including Dairy Farmers of Canada, Wendy's, Foodland, and Carlsberg, among others.

Prague, Czechia

- Managed more than 30 international marketing research projects for brands such as Unilever, L’Oreal, Dove, Johnson & Johnson, Degree, and Shreddies, among others.- Ensured effective communication and coordination of logistics at various stages of the projects.- Participated in developing optimized templates to prepare briefing calls and handovers with clients. - Commissioned suppliers and planning timings applied to different marketing research methodologies with work teams located in America, Europe, and India. - Collaborated with colleagues and team managers during high-demand periods of script checking, data processing, and data analysis.

Prague, Czechia

- Created, maintained and managed the client relationship and ensure satisfaction at all integration levels.- Learned financial concepts in order to support potential B2B partners.- Collected information and communicated with stakeholders to add new payment services to MoneyGo's platform.- Created communication guidelines to approach new partners in the LATAM region. - Developed necessary documentation and project reports to the required standard & deadlines.- Collaborated with product and marketing managers to ensure project effectiveness.- Communicated and suggested branding changes by studying creative processes, industry trends and customer feedback.

Bogotá D.C. Area, Colombia

Developed presentations, campaigns & creative content to promote the services of the company for more than 800,000 users, through social media, billboards, TV Commercials, email marketing & print ads.- Implemented new procedures for the creative team in client presentations.- Worked closely with Graphic Designers, external agencies, and client services teams to conceive a communication strategy for the website cafam.com.co and App TIC Móvil Cafam.- Accomplished diploma: Cafam's Talent Development Program.

Bogotá D.C. Area, Colombia

Concept provider and responsible for digital advertising campaigns for The Coca-Cola Company and social media content for its key accounts.Brands: Coca-Cola, Papa John's, Domino's, Dunkin', Sandwich Qbano, Agua Manantial, and Rappi.- Social media posts (including stories, carousel, link ads, bumper ads, A/B tests).- Copy ads for banners, video scripts & radio ads.

Bogotá D.C., Colombia

Provided content for marketing blogs and social media of the company. At the same time, I had the opportunity to create concepts, strategies & slogans for sensory marketing campaigns for TV shows and events with brands in Colombia and Mexico such as Paramount Channel, MTV, Cisco, Agilitix and Facebook Business.Wrote more than 15 blog entries related to marketing: https://feel.com.co/blog/

Postgraduate Degree, Marketing, Marketing - Digital Engagement Strategy

Bachelor'S Degree, Advertising

Technician, Print Media Design