聿典設計 Forward Creative is a branding agency small enough to care but big enough to deliver. We focus on what matters most—your company’s bottom line—by delivering work that strengthens your business and drives your brand forward.At 聿典設計 Forward Creative, I work with clients to conduct in-depth research and create transformative branding solutions that boost their business and drive growth.

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• Revenue & Relationship Management: Boosted company revenue by deepening existing client relationships, expanding services, and developing new business channels through strategic networking. Managed key relationships with sector associations and government entities like the Institute of Directors, the Department for International Trade, and AICEP Portugal Global.• Strategic Market Research & Client Interviews: Key in strategic planning, conducted in-depth market trend and consumer behavior analyses that informed senior management decisions and enhanced solution development through one-on-one client and consumer interviews.• End-to-End Project Management: Oversaw client projects from inception to billing, ensuring seamless communication and coordination between clients and the design team.• Public Speaking & Content Creation: Represented the brand at major industry events and contributed to thought leadership, enhancing brand visibility and authority.

• Bid Support & Strategy: Led initiatives, aligning proposals with client needs through detailed data analysis and proactive engagement in tender processes.• Competitive Analysis & Insights: Provided comprehensive competitive analyses, offering key insights into competitor strategies to improve decision-making in product development, branding, and strategic planning for BrandImage+ clients.• Client & Consumer Interviews: Conducted in-depth interviews with clients and end-users using design thinking to uncover key insights, directly contributing to impactful solutions for BrandImage+ customers.

• Tender response Development & Bid Support: Crafted tenders responses that secured contracts with government bodies, the EU, and international development organizations, effectively engaging procurement decision-makers.• Strategic Partnerships and Engagement: Managed partnerships with consultancy firms, research centers, and universities in Portugal, the EU, the USA, Portuguese-speaking African countries, and the CIS, boosting the firm’s capacity for large-scale projects.• Public Sector Consulting: Developed strategies in local and sustainable development, the third sector, and creative industries. Contributed to major reports and studies, and participated in Idanha-a-Nova's successful UNESCO Creative Cities Network candidacy.• Content Creation and Communication: Directed content creation and updates for the company's website, targeting key markets. Produced pivotal business proposals and communications in Portuguese and English, ensuring clarity and impact.• Information Management: Oversaw a broad range of socio-political, economic, and cultural data, enhancing accuracy and user experience through meticulous management and dissemination.• Internship Program Management: Launched and managed a successful internship program, mentoring five interns and enhancing staff coordination, significantly streamlining workflow and integrating new team members to fuel firm growth.

• Client Management and Creative Support: Managed client interactions for seamless communication, ensuring the creative team was well-informed of new projects, thereby enhancing project alignment and client satisfaction.• Presentation Skills and Client Engagement: Actively engaged in client presentations, effectively responded to briefs, and aligned project visions with client expectations to foster positive relationships.• Sales and Client Growth: Surpassed sales targets through a strategic blend of online prospecting, face-to-face meetings, and extensive networking, successfully expanding the client base.

• Entrepreneurial Leadership: Shaped strategic direction and core values as Co-founder and COO of Inteliware.net, steering growth and innovation.• Strategic Operations Management: Directed daily operations, aligning long-term goals with resources and enhancing productivity through effective workflow optimizations.• Collaborative Decision-Making: Led team-based strategic decisions, achieving measurable growth and successful launches; cultivated a culture of innovation and excellence.

• Strategic Advisory: Delivered key strategic insights for new and ongoing projects, addressing critical issues and pinpointing emerging trends in the hospitality sector.• Digital Strategy and Project Coordination: Spearheaded the development of a multilingual website and other key projects, significantly enhancing visitor engagement and conversion rates by seamlessly connecting travel planning with purchasing.• Operational Efficiency and Cost Reduction: Applied administrative strategies that cut overhead costs, optimized operations, and reduced dependency on external resources.