Jorge Mendoza Email and Phone Number
Vancouver, BC, CA
Jorge Mendoza's Location
Greater Vancouver Metropolitan Area, Canada
Jorge Mendoza's Contact Details
Jorge Mendoza work email
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Jorge Mendoza personal email
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About Jorge Mendoza
Experienced strategist focused on social media, content strategy & development, influencer marketing, and brand management in the gaming and esports industries. Specialized in the strategy, development, and execution of successful and engaging omnichannel go-to-market marketing campaigns and activations.Core skills: brand & content strategy; curated content development; measurement & benchmarking; original social and live content programming; & partnerships management; bilingual (English & Spanish).
Jorge Mendoza Work Experience Details
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Senior Manager, Social Media | Apex LegendsElectronic Arts (Ea)Vancouver, Bc, Ca -
Senior Social Media & Creators ManagerKabam Oct 2023 - PresentVancouver, British Columbia, CanadaSenior Social Media & Creator Marketing Lead for Kabam’s flagship title Marvel Contest of Champions- Responsible for the development of a fully revamped social, creator, channel, & content strategy aimed to refresh the social approach of a ten-year old franchise- Work with creators on a regular basis by providing them early access to upcoming in-game content, generating 2M+ views per month.- Collaborated in the creation of a new Content Creator Program that will ensure a more profound relationship between Creators and the Studio. - Drive the briefing, feedback, approvals, and platform deployment of social & creator creative.- Grew 3x overall engagement across social portfolio through data-informed content creation and strategic channel deployment -
Associate Producer (Spanish) | Major League Soccer/Apple Tv+Img May 2023 - PresentVancouver, British Columbia, CanadaResponsible for producing Spanish broadcasts for Major League Soccer matches on Apple TV+. - Take ownership of the Spanish show and become a key partner to the English broadcast producer coordinating content, graphics, production plans, meetings, studio requests, and other needs. - Communicate and coordinate directly with Spanish broadcasting talent.- Monitor the Spanish broadcast audio mix for quality and continuity. -
Director Of Gaming StrategyReach Agency Jan 2022 - Jul 2023Vancouver | Los AngelesConnecting consumer brands to gaming audiences through the power of meaningful strategies and activations within brand management, product marketing, content, social, and influencer marketing 🎮 - Collaborated on the development of the announcement and launch strategy for the upcoming game "Exodus" developed by a Archetype Entertainment.- Created a playbook for Microsoft Xbox that provides guidance to the international territories to adapt the global social strategy and develop a customized, hyper-relevant, local strategy.- Contributed in the organization of summit focused on live content development and production and led the development of the Xbox Global Live Streaming strategy. -
Social And Digital Content Manager | Ea Sports Fifa Competitive GamingElectronic Arts (Ea) Mar 2020 - Oct 2021Vancouver, British Columbia, Canada• Digital content lead of EA's FIFA Competitive Gaming program.• Oversee the creation of multimedia esports content and marketing initiatives deployed in different platforms including web, in-game, social channels, email, and live broadcasts.• Competitive Gaming digital content point of contact for internal partners including Brand, Marketing, Legal, Community, Digital Production, Corporate Communications, and Broadcast.• Serve as the competitive gaming content liaison between EA and external partners like FIFA, UEFA, CONMEBOL, ELEAGUE, and Major League Soccer.• Execute multimedia, multi-channel, and real-time event coverage and content production for FIFA competitive gaming events.
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Associate Manager, Social Channels & Influencers | Ea Sports FifaElectronic Arts (Ea) Aug 2019 - Mar 2020Vancouver, Canada Area• Responsible for planning, developing, and executing influencer and social media content aimed to promote FIFA Ultimate Team major activations and campaigns.
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Player Engagement Specialist | Ea Sports Fifa Competitive GamingElectronic Arts (Ea) Oct 2016 - Jul 2019Vancouver, Canada Area• Responsible for planning, developing, and executing social media content aimed to connect our fan base with the EA SPORTS FIFA Competitive Gaming program.• Established key relationships with major internal partners in the creation, planning, and execution of content strategies and initiatives.
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Co-Founder / Producer / HostFrom The Backline Media Aug 2013 - Mar 2020Vancouver, Canada AreaFrom the Backline Media covers the Vancouver Whitecaps, Major League Soccer (MLS), the Canadian Premier League, the Canadian National Teams and soccer in general. From the Backline Media provides news, analysis and opinion through many different forms of media including a weekly podcast, video, television and written articles. I co-produce and co-host the podcast and video content and contribute with written articles. I also lead the marketing and business development of the site.
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Social Media InstructorUbc Sauder Executive Education Sep 2015 - Dec 2018Vancouver, Canada AreaWorking with UBC's Continuing Studies I served as Online Tutor and In-Class Instructor for the following courses and workshops:• Social Media Metrics (online and in-class course)• Social Media Advertising (in-class workshop) -
Soccer WriterDaily Hive Feb 2016 - Nov 2018Vancouver, Canada AreaProvide coverage, news and analysis on the Vancouver Whitecaps FC, Canadian Men's National Team and soccer in general in written and podcasting form for the largest online publication in Western Canada. -
Social Media & Digital Marketing StrategistCounterpath Nov 2015 - Sep 2016Vancouver, Canada AreaResponsible for creating, developing, and executing the social and content strategy for the company. Worked as part of a cross-functional team with marketing, sales, engineering and customer service. Assisted in the planning and marketing launch of a new flagship product. Spearheaded all digital marketing initiatives including SEO and SEM campaigns. • Increased company’s blog visitation by 300% year over year within the first six months of employment. • Increased engagement across social media properties by 500% year over year. -
Social Media Strategist6S Marketing Jan 2014 - Sep 2015Vancouver, Canada AreaReporting to one of the Account Directors, responsible for creating, developing and implementing social media strategies to connect brands with relevant audiences. Helped clients like Translink, Cactus Club Cafe and Pirelli Tires to deliver their marketing messages in the digital space. I oversaw stand-alone social media projects and worked as a team on the social media component of larger digital marketing projects. Other responsibilities included: • Head of the Social Media Committee• Social Community Management / Content Creation and Development• Digital Campaigns Creation, Execution and Monitoring• Social Media Advertising (Facebook, Twitter, LinkedIn, Podcasts, Tumblr and Instagram).• Data Analysis, Reporting and Key Takeaways Identification• Social Media Training• Client Relations Management -
Social Community CoordinatorBest Buy Canada Jan 2013 - Jan 2014Vancouver, Canada AreaReporting to the Social Community Manager, I assisted in the management of four online communities and blogs. Coordinate a blogging team of over twenty writers. Supported marketing initiatives hosted in the community.• Leveraged the company’s social media channels to maximize exposure of community content.• Assisted in the creation of a content strategy that aligned both SEO and commercial objectives.• Responsible for data analysis to identify trends and growth opportunities. -
Sales & Marketing CoordinatorWestin Hotels & Resorts Aug 2011 - Jan 2013Whistler, BcReporting to the Director of Sales and Marketing, assisted in the creation and implementation of marketing strategies both in online and offline environments. Coordinated the creation of promotional materials.• Qualified potential marketing, sponsorship and media visit opportunities to promote the hotel.• Created newsletters, e-blasts, ads and marketing pieces for online and printed media.• Responsible for the developing of relationships with local and international media. -
Social Media Team LeaderPan Pacific Whistler Mar 2011 - Aug 2011Whistler, BcReporting to the General Manager, worked closely with the Marketing and Public Relations Manager to create an effective social media strategy that enhanced the hotel’s offline marketing campaigns. • Responsible for all social media initiatives for 2 hotels and one restaurant through various social media channels including Twitter, Facebook, Foursquare and Flickr.• Responsible for the social communications strategy of the company, ensuring cohesion with the overall e-Commerce objectives. -
Guest Experience ManagerPan Pacific Whistler Aug 2010 - Aug 2011Whistler, BcReporting to the Director of Rooms Division, supported in the maximization of room revenue and profit through ensuring application and implementation of revenue management techniques while consistently delivering high quality levels of guest service.• As part of the Revenue Maximization team contributed in the creation, planning and execution of strategic tactics that increased the company’s revenues.
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Public Relations And Social Media InternWhistler Blackcomb Feb 2011 - May 2011Whistler, BcReporting to the Communications and Social Media Strategist, provided support to the Communications and Public Relations team. Responsible for updating and interacting with users across different social media channels.• As part of the Social Media Cross Functional Team, created, planned and executed different marketing and communication initiatives with the objective of increasing number of visits at Whistler Blackcomb.• Created a social media metrics plan with the objective of measuring the success of the social media channels and marketing promotions communicated through social networks.• Coached managers from 3 food and beverage business units in the use of social networks and created the social media strategy for their respective businesses.
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Director Of Operations – Aspens, Benchlands And Outside PropertiesResortquest Whistler Oct 2006 - Mar 2010Whistler, Bc
Jorge Mendoza Skills
Social Media Marketing
Social Media
Marketing
Social Networking
Marketing Strategy
Hospitality
Digital Marketing
Facebook
Online Marketing
Advertising
Business Strategy
Hotels
Seo
Blogging
Email Marketing
Search Engine Optimization
Community Management
Podcasting
On Air Hosting
Event Management
Marketing Communications
Public Relations
Management
Event Planning
Jorge Mendoza Education Details
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Marketing -
Web Marketing And E-Commerce -
International Business And Strategic Management
Frequently Asked Questions about Jorge Mendoza
What company does Jorge Mendoza work for?
Jorge Mendoza works for Electronic Arts (Ea)
What is Jorge Mendoza's role at the current company?
Jorge Mendoza's current role is Senior Manager, Social Media | Apex Legends.
What is Jorge Mendoza's email address?
Jorge Mendoza's email address is jo****@****her.com
What schools did Jorge Mendoza attend?
Jorge Mendoza attended The University Of British Columbia, University Of Toronto, The University Of British Columbia.
What are some of Jorge Mendoza's interests?
Jorge Mendoza has interest in Podcasting, Entrepreneurship, Social Media, Soccer, Emerging Technologies, Business Literature, Marketing, Personal Development, Films, Digital Marketing.
What skills is Jorge Mendoza known for?
Jorge Mendoza has skills like Social Media Marketing, Social Media, Marketing, Social Networking, Marketing Strategy, Hospitality, Digital Marketing, Facebook, Online Marketing, Advertising, Business Strategy, Hotels.
Who are Jorge Mendoza's colleagues?
Jorge Mendoza's colleagues are Shruti Rajan, Ahmad Hozoor, Jodha Ram, Md Eaman, Bashir Ahmad, Cristian Mogoș, Joe Dominici.
Not the Jorge Mendoza you were looking for?
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Jorge E. Mendoza
Professor At Hec Montréal, Researcher At Cirrelt, And Scientific Advisor At Ivado LabsMontreal, Qc2uco.fr, hec.ca -
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Jorge Mendoza
Logistics & Transportation Leader With 10+ Years In Business Development. Expert In Cost Reduction, Efficiency Improvement, And Leadership. Fluent In English & Spanish, Excels In International Project Coordination.Etobicoke, On1gmail.com
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