As the CEO & President of Doro Group, a leading provider of senior-friendly phones and smart devices, I lead a global team of over 100 employees across 20 markets, with a vision to empower seniors to live more fulfilling and connected lives. With a degree from the School of Business, at the University of Lund and over 10 years of experience in the consumer electronics industry, and before that 15 years experience from telecoms, regulators and systems integrators, I have a strong background in B2C and B2B sales and marketing, business transformation and development, and product and service development.I am passionate about creating value for our customers, partners, and shareholders, by delivering innovative and user-friendly solutions that address the needs and preferences of the customer segments. I have a proven track record of driving growth and profitability, as well as enhancing customer loyalty and retention, through strategic initiatives, operational excellence, and cross-functional collaboration. I am an inspirational and energetic communicator and doer, who thrives on the borders between strategic and operational, commercial and technical, and sales and marketing. I have extensive international work experience and cultural awareness, and I am a highly appreciated speaker at numerous international conferences.