Leading the advertising DiDi SSL creative and design in house agency, into a new chapter of creativity and efficiency at DiDi. Structuring a high performance creative team of 20+ creatives, designers and project managers responsible of building a brand and overseeing design and branding campaigns in all SSL. Key Responsibilities: -Attract, nurture, and maintain top creative talent-Inspire and guide all levels of creative leadership-Collaborate with strategy leads to create… Show more Leading the advertising DiDi SSL creative and design in house agency, into a new chapter of creativity and efficiency at DiDi. Structuring a high performance creative team of 20+ creatives, designers and project managers responsible of building a brand and overseeing design and branding campaigns in all SSL. Key Responsibilities: -Attract, nurture, and maintain top creative talent-Inspire and guide all levels of creative leadership-Collaborate with strategy leads to create cohesive creative briefs-Offer high-level conceptual guidance to enhance team-produced creative work-Cultivate a collaborative culture among all stakeholders-Drive continuous improvement in creative processes and methodologies-Align creative objectives and approaches with marketing goals-Inspire and motivate the team creatively -Encourage hesitant clients to accept superior work beyond their expectations-Plan team staffing and establish overall reporting structure-Conduct regular performance reviews and support team members’ growth and creative development Show less

Just a few months of a great learning experience and working virtually during Covid times. Overseeing work in NY, LA, and MX with 20+, talented Creatives. Launching HBO Pa´lante, Bushmill´s whisky brand campaign and developing the Visual and Brand ID for Invest PR.

2+ years of an amazing experience, leading a team of +60 talented creatives, overseeing work across a portfolio of Nike, Cinepolis, José Cuervo, 1800, Kraken Rum, Bodega Aurrerá, Segunda Mano, Telmex, Nescafé, Comex, Oreo, Son de miel, Kilo de Ayuda, Uber Eats and too many others to list. During my 2 years tenure, our creative team helped keep Isobar/Flock on the top 10 most creative and awarded agencies in México. 2018 Effie 2nd Most Effective agency in Mexico

Brought on to steer the multicultural market creative effort of the agency. Worked under talented and amazing CD´s and ECD´s. Taco Bell, Dr Pepper, Target, Sprint, Angel Soft, California Milk.

Brought on to lead the multicultural market creative team. We did awesome work created in collaboration with an amazing team of professionals all across the different agency areas. 3M, RadioShack, National Parks, Scotch Brite, P&G, The NFL, Nestlé.

2+ years creating ideas across different media under the best CD´s and ECD´s. The right place and the right time. The most wonderful advertising experience I had in my life. Getting to win my first US Effie for hispanic market with Kraft Mac & Cheese. Burger King, Old Navy, Kraft Mac & Cheese, Vitamin Water, Dominos Pizza, Milka, Jell-O, Papas Pilar, Belvita, Coke Zero, Microsoft Windows.

Powerade, Ford Motor Company, Nestlé Chocolates, Schering Plough, Red Cross, Schick, Coppertone, Kimberly Clark, Appleton Rum, Baileys, Buchanans.

My first adventure outside Mexico and my comfort zone. As a Creative Director my main focus was on creating big ideas for the US Hispanic Market and our biggest client, McDonald's, for which we develop south and west campaigns, driving big sells for breakfast and meals. I also develop local work for Verizon Wireless and DFW Airport.