Jorge Perez Suarez Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

Lead Revenue Growth Management culture development, from the short and long term growth opportunities identification to the definition and implementation of the strategies to capture them in the market

Madrid, Comunidad De Madrid, España

Transform the Business & Commercial model in Spain to a Revenue-Growth-Management based model, aiming to build customers´ loyalty thanks to our capacity to develop the category , leveraging on the excellence in the definition and the implementation of the strategy, starting on "how to identify and prioritze the growth opportunities" and leading to "how to capture them" with the most appropiate value proposal for consumers,shoppers and customers – the right Brand/ Package/Size offer, with the right Price and Promo architecture and the right Point-of-sale activation and an excellent execution plan within the market that will impact positively in both revenues and profitability

Madrid Area, Spain

Led Portugal franchise ensuring system alignment with Bottling partner, CCEP Portugal, managing direct & non-direct multifunctional teams areas in Iberia to increase our focus in our business in Portugal (mainly Marketing, Finance & Strategy & Insights):- Define and align strategy with CCEP´s leadership team, managing Portugal Business P&L- Define and negotiate long term plan and annual business plan (ABP) for Portugal - Ensure ABP implementation and goals delivery through continuous trackingMain Results & Projects:- 3% CAGR value business growth from 2014 to 2019, despite sugar tax impact on 2017 (positive CAGR of 5% excluding that effect).- Plan to face Sugar Tax in 2017, including new OBBPC (Occasion, brand, price, package & cluster) proposals to offset initial 10% expected decrease to 5.5% decrease, ending up in 3.5%- Long range transformation plan to develop Portugal business boosting core sparkling business and developing still categories portfolio.- Launch of new brands/categories (Aquarius, Appletiser, Coke Energy, Honest Tea)- Action plan to enhance execution capabilities for TCCC in Portugal

Madrid Y Alrededores, España

Led Franchise, aligned with bottling partners, to develop business in main regions (Center, South & North-east), identifying opportunities & defining plans to accelerate growth, negotiating commercial policy with each Bottler/Region Commercial director, ensuring market share, volume goals & Brands and package plans implementation, and developing & deploying Sales force motivation planMain Results & Projects:- New HoReCa refillable glass bottle (RGB) 350 ml proposal development - Define & implement a 3-Coke strategy to develop Coca-Cola Zero in the HoReCA channel- Develop and launch a new 300 ml. RGB bottle for still beverages categories (Nestea & Aquarius)

Led strategic initiatives to define the commercial strategy and develop commercial capabilities, leveraging on Segmentation, Revenue Growth Management, Excellence in Execution and Route to market, aligned with BU directors, and bottling commercial directors across the 38 countries in the European GroupMain Results & Projects:- Define & deploy commercial capabilities enhancement plan for CCHBC- Asses and define a plan to increase CCE commercial capabilities

Madrid Area, Spain

Define, aligned with the 7 bottlers franchisees commercial directors, and deploy a new commercial strategy for HoReCa customers based on an occasion-based segmentation and commercial area redesigning (Roles, capabilities,..) to ensure Commercial excellence in executionMain Results & Projects:- Develop a "White paper on fragmented trade distribution" to assess HoReCa business in Spain - Define & deploy a new Route to Market (RTM) strategy- Develop & implement a post-graduate executive program with The Georgia Tech university (Demand-driven Commercial Strategy Innovation) to ensure “Excellence in Execution” capabilities

Madrid Y Alrededores, España

Ensure revenue growth management (RGM) capabilities development in all areas within TCCC and develop and deploy new Occasion, Brand, Price, Package, Channel and Customer (OBPPC) proposals for customers on each segmentMain Results & Projects:- Define & deploy RGM training programs to ensure all TCCC employees embed RGM Culture- Define financial models to value all new RGM & Price&Promo-architecture proposals to maximize Revenue growth- Define new OBPPC for Coca-Cola including launch of new RGB 350 ml. proposal

Madrid Area, Spain

- Define and develop business financial valuation model for the Coca-Cola system (TCCS) in Spain to valuate business profitability for TCCCS, competitors and key customers.Main Results & Projects:- Financial support in M&A projects in Iberia (Portugal COMPAL Business valuation)

Madrid Area, Spain

Commercial, Financial & Management control and Planning area business process redesign to adapt Endesa group to spanish energy market liberalization

Madrid Area, Spain

Planning, business tracking and short & long-term budget review of Endesa group subsidiaries in Latin America

Madrid Area, Spain

Financial Analysis of TV channels & company valuation for possible merging with Via digital

Madrid Area, Spain

Coordinate & present to Paris headquarter Strategic and annual plan, monthly reporting and budget deviation analysis

Madrid Area, Spain

Budget and P&L elaboration for each product, sku´s and group subsidiaries.

Dibex, Digital Business Transformation

E-Grocery & Digital Immersion, Digital Business Transformation

Executive Graduate Program, Demand-Driven Commercial Strategy Innovation

Executive program conducted by the Georgia Tech, to develop demand-driven commercial innovation capabilities in the Iberian system

Executive Mba, Business Administration

Ranked A+

Bachelor, Business Administration