Jorge Reyna Email & Phone Number

United States

Madison, Wisconsin

• Key member of the team that built and scaled a digital media network, managing budget, design, user experience and tech innovation. Established organizational culture and goals with leadership. Led SEO/SEM training and.
• Achieved a 600% increase in new website visitor traffic within six months of launch by architecting and executing on a strategic roadmap of UX/UI for digital properties.
• Increased mobile app engagement by 3900% with the redesigned v1 of the Civic Media app
• Expanded the team from inception as a sole hands-on contributor to eight members by steering the formation and scaling of the marketing and digital product teams, while implementing foundational processes and systems.
• Grew audience reach across digital, broadcast, streaming, and email channels.
• Pinpointed growth opportunities and addressed challenges across key channels by conducting market analysis.

Winston-Salem, North Carolina, United States

Directed and mentored the marketing and communications team, advancing the department’s performance and nurturing a culture of excellence. Elevated staff productivity and the quality of marketing deliverables by introducing new marketing processes. Cultivated relationships with new vendors and agencies across digital, social, and traditional media.

Naples, Florida & Antigua Guatemala

• Captured investor interest and built all aspects of a startup that created a cross-border cryptocurrency money transfer system. Grew operations by building and managing a team for the award-winning pilot program in.
• Designed a bilingual cryptocurrency wallet from product ideation, to full UX/UI, to prototype for a project aimed at revolutionizing remittances that simplified a complex process for a user base with limited tech.
• Launched a successful pilot project in rural Guatemala by founding and leading a company dedicated to providing remittance solutions for U.S. immigrants to Latin America.
• Executed the sale of company assets in response to the COVID-19 border shutdown, winding up the pilot program.

San Carlos, CA

Spearheaded the ideation and visual prototyping of new products in collaboration with department heads. Crafted user flows, experiences, and consumer-facing interfaces that aligned with strategic goals. Led all aspects of interface and user experience design for the publishing platform, encompassing four publications and the corporate brand.

San Carlos

Produced innovative and strategically aligned consumer-facing interfaces by collaborating with department heads to ideate and prototype new products, including user flows and experiences. Delivered cohesive and user-centric design solutions for the Livingly Media publishing platform, its four publications, and the corporate brand by directing all aspects.

San Mateo

• I spearheaded the strategic design pivot from Vuze’s BitTorrent platform to the Fanhattan entertainment search engine while guiding the company through a significant product transition. I crafted visually appealing and.
• I drove the Vuze Plus SaaS product to become the company's primary revenue generator, achieving $2M in the first three months and scaling to $20M annually by ideating and executing its design.
• I led the design of the Fanhattan iPad application, which received critical acclaim, including a laudatory review in the Wall Street Journal by Walt Mossberg, praising it as a “beautiful and versatile new iPad app.”
• I designed the user interface and experience for the Fanhattan movie & TV show database and the Vuze website.
• Developed print and digital marketing collateral for trade shows, conferences, and product launches, including video motion graphics design and animated digital advertisements.

Burbank, California, United States

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor Of Science, Interactive Design