Jorge Hernandez Email & Phone Number

Atlanta, Ga, Us

A newly formed creative agency founded in the ATL, where the minority is the majority. Where local culture profoundly influences global pop culture. Where the Hollywood of the South collides with the Silicon Valley of the South. We are built upon a diversity-led talent model. Not just for a more equitable world, but because we know diversity is the ultimate competitive advantage for disruptive creativity that moves culture and elevates brands. We are not a multicultural agency. We are an agency for the culture. We are not an agency with a mission. We are a mission with an agency. https://majorityagency.com/

New York, New York, Us

Lead all efforts for The Coca-Cola Company North America; driving strategic and creative solutions across multiple brands including Coca-Cola Trademark, Smartwater, Powerade and Vitaminwater. Create award winning integrated work that includes branding, shopper, digital, eCommerce, sports marketing, experiential and events. Contribute to Coca-Cola global efforts in collaboration with our offices across Latin America Europe and Asia as well as McCann World Group. Member of the Atlanta executive team.

New York, New York, Us

Lead the Coca-Cola Account across North America, delivering brand building programs across brands the Coca-Cola Trademark Brands, Smartwater, Vitaminwater, Powerade and Dasani. Provide strategic and executional leadership across sports marketing, shopper IMC pillar programming, experiential and event marketing across both general and multicultural markets. Every day is a new challenge to bring fresh thinking to great brands in traditional mediums.

New York, New York, Us

Nyc , La, Us

Responsible for the development of a new shopper solution within the TBWA network. In collaboration with TBWA\CHIAT\DAY, this new venture will deliver holistic solutions across the marketing mix. Together, we look to redefine the expectations of our clients while elevating the art behind the science of shopper marketing.Lead the Strategic Development for our own roster of clients including American Express, Maxwell House, Gevalia, McCafe and BIGS Sunflower Seeds. Furthermore, provide strategic thought leadership and ideation driving integrated solutions for TBWA global clients, including Gatorade, Pepsi & Hillshire Farm.

The job description is simple: to deliver ideas to the organization across accounts and the network. Sometimes that could manifest itself in very non-traditional ways; while other times it's a very traditional "creative" role, where I work with the creative department and deliver concepts for our clients. End of the day, my job is to elevate our value by delivering ideas that drive business.

Lead the MillerCoors business, playing influential roles in the overall relationship management, strategic direction and conceptual development for Coors Light, Miller Lite and Coors Banquet. Also lead the Innovations team, including packaging innovations, as well as new product launches

Worked across all the portfolio brands for Coors Brewing Company, including Blue Moon, Keystone Light, Molson Canadian and George Killian's Irish Red. Our responsibilities spanned from fully integrated promotional efforts to very targeted trade efforts to motivate program activation in market.

Oversaw the CDR Black-eyed Pea as well as the technology company Trimble Navigation. Delivered solutions across the marketing mix, ranging from TV, Radio, & Print to trade shows and local market programming.

Head of the Account Department, while directly driving strategic development for BC Natural Foods, Molson, EAS and Wahoo's Fish Tacos. As a start-up, helped implement organizational structure, and processes while driving incremental revenue by delivering on New Business opportunities.

Ny, Ny, Us

Supervisor for all the Print, Direct Mail and Promotional efforts for the CAMEL brand. Secondarily worked on some of their secondary brands (i.e. SALEM). In addition, spearheaded the NYC Dept. of Education fully integrated campaign, aimed at delivering incremental talent acquisition.

New York, Ny, Us

Experienced working on some of the greatest campaigns ever assembled, for such brands as Finish Line/Nike, Quiznos, Fox Sports, Hollywood Video, Mike's Hard Lemonade and Sauza Tequila.Regular contributor in New Business efforts and specifically for Mike's Hard Lemonade, was responsible for collaboration and integration across all agency partners including retail, promotional, packaging and media.

Certificate, Marketing Strategy

Bachelor Of Business Administration (Bba), Marketing

Engineering