Global lead of the Telco & ISP business for McAfee

Developing and growing McAfee's Telco & ISP partners globally, evolving consumer security value proposition, engagement and commercial models.

Famosos.com is a marketplace that allows fans to book personalized video messages, 1-on-1 calls, and other type of personalized experiences from influencers, leaders and famous Hispanics.Famosos.com is based in Miami with presence in Brasil, Colombia and Mexico covering the US Hispanic and Latin American market.

XpertAI is a data-driven and method-minded company that provides technology solutions for software design, app development, and advanced digital products that accelerate digital transformation for our clients.

Managing Director responsibilities for the Americas region (North and South America), reporting to C-levels in HQ and running all aspects of Deezer’s business with focus on growing revenue, partnerships and subscribers.• Managed a teams across 5 offices. Miami, Denver, Bogota, Buenos Aires & Mexico City in the areas of marketing, content, business development and PR.• Met and exceeded yearly revenue budget in 3 lines of business. B2B, B2C & Advertising. • Developed and executed comprehensive regional strategy to grow Deezer’s awareness, revenues and subscribers by leveraging business partnerships, with companies like: Tigo, Grupo Clarin, Telecom Personal and TV Azteca among others.• Strategically leveraged a local content & marketing strategy, differentiating Deezer from competitors and leveraging support from all major record labels and latin artists across the region.

GM responsibilities for the North America region (USA & Canada) focused on B2B partnerships, D2C subscriber growth as well as enhancing, launching competitive local product features.• Managed a team of 10 professionals covering marketing, product, business development, content & support.• Led US Hispanic strategy to negotiate with mayor record labels, allowing for ad supported content and free mobile trial service for Deezer in the US. • Improved user journey and launched freemium model in the US leading to 2x subs growth within 6 months. • Implemented a solid business development and partnerships strategy delivering strong pipeline of deals and revenues: Cricket Wireless, Samsung SmartTV, Univision, and Roku among others.• Launched first of its class partnership with NFL’s Miami Dolphins to engage fans with Deezer as the official music streaming service, playlist & content. • Closed and launched global deal with Microsoft to launch Deezer app in Xbox game console with integrated marketing and promotions in 36 countries, resulting in a 3x spike in offer redemption within 3 months.• Closed and launched global partnership with Waze complementing the most 2 common in-vehicle use cases: Music streaming and Driving directions, generating strong growth, user engagement and awareness.

Responsible for strategy, innovation and development of convergent digital applications, content and services.• Grew adoption of TigoMusic-Deezer service, achieving KPIs as churn reduction, activity rate and revenue.• Negotiated, developed and launched 2014 WorldCup Tigo-FIFA App with mobile live video game streaming exclusively for Tigo users. Generated of over $6M in 2-month period. AVOD and SVOD business models.• Developed and launched TigoSports App. First live local soccer leagues video streaming service. Convergent offer with cable TV & mobile subscription supporting AVOD & SVOD business models. • Developed TigoMedia as an integral digital advertising unit for Tigo operations to monetizing digital assets.• Launched SmartApps in all Tigo LatAm markets. First of its kind product allowing swappable top premium digital services like Gameloft, McAfee, Microsoft365, Zinio, and Busuu.• Digital evolution of TigoMoney (mobile money wallet) from a USSD/SMS based product, to a consumer mobile app, money transfer and digital payment method.• Led, closed and launched first LatAm SVOD partnership with Netflix, Mobile/Cable exclusive promotional and distribution deal.• Evangelized and influenced internally the mindset shift in VAS from SMS based products to apps and digital services with stronger value proposition for consumers.• Worked in partnership with Agile Development (SCRUM) teams to meet product releases and meet customer and market requirements for Tigo customers.

Head of company operations, overseeing sales, product offerings, and Ad operations in the US and LatAm.• Led the operational M&A transaction between RedMas, the first USH Mobile Ad network with Adsmovil, LatAm Mobile Ad Network.• Delivered a digital advertising revenue pipeline of $6MM/ year from scratch. US Hispanic and LatAm region.• Hired and trained team of 12, composed of sales, account executives, product, marketing, and ad operations.• Actively participated with industry organizations to grow awareness and investment in both US Hispanic advertising and mobile as sustainable digital channel. AIB, Mobile Marketing Association, AHAA.

General Manager of the JV reporting to the board of directors overseeing sales, strategy and operations.• Delivered revenues of $2M while reducing operating costs and improving EBITDA by 30%.• Closed mobile content deals with leading media companies like Televisa, Telemundo and GolTV.• Closed and maintained deals Sprint, AT&T, Verizon Wireless, and MetroPCS for US Hispanic mobile portals, downloadable content and mobile video services allowing for a higher engagement and retention.• Developed mobile advertising business from inception, closing deals with the leading ad serving platforms for display banners, rich media and mobile video advertising solutions, allowing for a fast go-to-market roll out.

Entrepreneur leading the conceptualization, creation and roll out of company products and services.• Closed regional content deal with Fremantle Media, Sony Pictures International, Telemundo & TV Azteca to monetize their content over mobile VAS services achieving over 10% incremental revenues.• Managed TV Azteca partnership for reality TV interactive Txt Message service in Mexico & central America.• Negotiated and signed mobile content distribution deals with 10 main LatAm mobile carriers in 2 years.• Hired, and trained a team responsible for developing international sales and product in USA & LatAm.• Negotiated and closed mobile music download licensing deals with Warner, Universal and Sony/BMG.• Led M&A transaction to sell Up-Mobile assets to Comarex and developed an integrated pan-regional operations and sales strategy.

Responsible for overall technology, products and operations of the company, reporting to the CEO and BoD.• Led operations and product support that represented $5M in sales during 2002.• Reorganized company operations reducing over 40% of costs in hosting, product, and support.• Delivered and commercially launched Multi-access wireless portals in 10 LatAm markets for Bellsouth Intl.• Managed M&A due-diligence process for sale of Internet assets (StarMedia.com) to Eresmas Interactive.• Managed a team of over 100 people in different locations (NY, Barcelona, Miami, Caracas, Bogotá, Buenos Aires, Sao Paulo, and Santiago – 6 direct reports) developers, operations, support and business development. • Led technology and operations due-diligence process for sale of cade.com.br to Yahoo! Brazil.

Responsible for the entire portfolio of mobile products, internet portals, content and services.• Full product development responsibilities and managed a team of over 75 people in 6 countries.• Released leading Wireless Portal technology platform that enabled content management, personalization and applications to be accessible from any device using Voice, SMS, Web or WAP.• Oversaw technical and operations due-diligence process for an investment round led by Bellsouth International including a 5-year agreement for deployment multi-access portal and mobile content.• Delivered and implemented the WIS (Wireless Internet Server) and Wireless Portals in 22 wireless carriers in a period of 18 months in 7 countries. • Hired, trained and organized teams of project management, support, and IT for 7 offices in Latin America.• Managed the convergence of internet and mobile customers’ needs to deliver the first truly mobile internet experience for consumers in Latin America.

Entrepreneur responsible for startup and creation of CycleLogic’s strategy, product and operations rollout. • Designed and developed the Wireless Internet Server (WIS). First SMS Gateway for content push and messaging introduced in Latin America. • Designed and developed the Iridium Multilingual Messaging System in 11 languages including Chinese.• Closed OEM deal with Nippon Iridium to white label the Iridium Messaging Software in Japanese.• Opened operations in South East Asia based in Hong Kong - Sales, distribution and deployment projects with CSL Hong Kong Telecom, Mobile One Singapore, Hutchison Telecom and Skytel China division.• Closed deal with Motorola China Paging division to develop and implement Chinese self-dispatch messaging software with South East Asia Paging companies.• Led M&A operations and technology due diligence process to sell CycleLogic assets to StarMedia Network.