Responsible for Design Ideation, UX and Design Strategy and Internationalization of the platform. Deliverables include, but not limited to, Content Audits, Content Analysis, User Flows, Wireframes, Process Maps, Visual Design, Prototypes, Usability Testing and Analysis of results.

Responsible for defining the UX strategy & design work for the future platform experience. Unifying workflows and removing the product walls and allow users to navigate by capability. Leading workshops with various internal teams to learn key user workflows and be experienced in running customer/user research to learn more about needs and get feedback on design ideas.  Producing artifacts/deliverables including personas, user flows, IA maps, user journeys, hi/low-level wireframes and system maps.

Responsible for defining the UI/UX for the IDT Express web portal, including but not limited to: (1) Acquiring a functional understanding of the IDT Express Product; (2) Analyzing the current IDT Express portal with an eye for what works and what does not work from a UI/UX perspective; (3) Interviewing business units to get feedback on the portal and future enhancements they would like to see incorporated; (4) Defining portal help requirements; (5) Formulating wireframes with new UI/UX based on all of the above feedback; and (6) Building functional prototypes that the developers can use for guidance.

Responsible for the overall UX process and deliverables for ACX, a service where rights holders and producers create and distribute audiobooks; assisting with general inquiries and building professional relationships. Understanding target audiences' needs, tasks, and goals and translating them into creative concepts and functional components. Translating business requirements into meaningful interactive experiences. Leading usability testing for the product. Collaboratively develop high-definition prototypes. Conducting competitive audits and market research. Developing and documenting detailed user experience specifications for highly interactive interfaces.

Responsible for the production of a high-definition, interactive prototype following a user-centered process, based on an Agile methodology. Content structure definition and user flows. Facilitated design decisions and interactive direction. Also, produced concept ideation for a video repository/library.

Responsible for the overall UX process and deliverables for ACX, a service where rights holders and producers create and distribute audiobooks; assisting with general inquiries and building professional relationships. Understanding target audiences' needs, tasks, and goals and translating them into creative concepts and functional components. Translating business requirements into meaningful interactive experiences. Leading usability testing for the product. Collaboratively develop high-definition prototypes, user journeys, flows. Conducting competitive audits and market research. Developing and documenting detailed user experience specifications for highly interactive interfaces.

Responsible for seeing a project from beginning to end in order to ensure that the desired business, user experience and user interface objectives are fully realized. Business Context Analysis – Meets with business stakeholders and capture the business model and most important business factors that have an impact on the UX strategy, content and UI features; works with business analysts to produce clear business objectives; helps project managers with planning, scope and approach. UX Strategy & Management – Facilitates user experience strategy and guide project team through the appropriate life cycle that produces the intended business goals and user experience; leads client and team brainstorming session as needed; interprets primary and secondary research; produces user experience briefs and persona profiles, as needed. User Research – Oversees user interviews and usability testing conducted by in-house usability analysts, UX/Interaction Design practitioners and third-party research firms. Information Architecture – Provides recommendations regarding navigation, information organization and the creation of semantic information relationships for small- to mid-size information domains.

Responsible for translating System Requirements Documents into detailed, annotated wireframes, which could easily be interpreted by the implementation team.

Responsible for setting and implementing digital user experience strategies in alignment with business’ needs, user research, and best practices. An intricate part of this role was gathering and interpreting stakeholder (business) needs and requirements, heavy user research (focus groups, surveys, in-depth interviews, metrics analysis), and benchmarking/competitive analysis information. Deliverables included UX strategy documentation, implementation plans and timelines, wire-frames, use-cases, content inventory, business and user profiles (personas), site maps, paper prototypes, storyboards for websites, as well as, mobile devices. Ultimately responsible for enhancing overall productivity and effectiveness of the tools, improving conversion rates, and delivering higher ROI (with emphasis on self-help transactional tools).

Responsible for the production of user experience/information architecture deliverables related to DirecTV’s operations in Latin America, with emphasis on transactional tools. Such deliverables included wire-frames, use-cases, content inventory, user profiles (personas), site maps, paper prototypes, and storyboard; depending on the projects, design comps. were also delivered.

Responsible for the production of information architecture deliverables related to IBM’s corporate websites around the world – plays a key role in the production of the new IA for ibm.com worldwide, including geographic localization. Also, serves as the in-house IA resources for Cloud-based projects and service delivery. IA deliverables include heuristic analysis, wire-frames, use-cases, content audits, user profiles (personas), and site maps.

Responsible for providing project management, consultation and baseline support to the Public Affairs and Communication department – served as senior global lead for the NetVision Program (creation and migration of the global intranet from an HTML-based system to a portal) Also, performs value-added, innovative end-to-end I.T. service delivery from business analysis to solution implementation.

Responsible for the production of all information architecture deliverables related to NBC’s social networks. Such deliverables included white paper wire-frames, use-cases, content inventory, user profiles (personas), site map, paper prototype, storyboard and style guide. Served as project lead by providing guidance and oversight of the design and programming process.

Web Managing Producer - Responsible for the production of a dynamic, usable, accessible and graphically engaging web site. The key components of this project were the generation of information architecture plans and documentation, a new CSS-based graphic user interface and template programming. For the back-end a SQL Server relational-database driven by ColdFusion programming stores and populates the pages. Usability and accessibility guidelines compliance, as well as, quality assurance and quality control were key components of this assignment. Additionally, responsible for the conceptualization, production and management of information delivery solutions including the corporate web site, intranet, online community, central data repository and inter-agency data-sharing. Production of technical documentation, as well as, accountable for deliverables and product quality assurance.

Responsible for the strategic conceptualization, information architecture and technical implementation of web and multimedia titles, project management, and graphic design, as well as production, from concept to finish, of printed and video materials.