Jorge Rodriguez Abraham Email & Phone Number

Santiago, CL

Bagsværd, DK

- Lead integration and increase of Multichannel Ecosystem- Boost trust and quality in an integrated system (Close to the Consumer)- Support People Mindset, foster Customer Engagement model, generating and utilizing insights from data to make real-time and evidence-based decisions in operationsReverse Mentor with LATAM VP. Topic: Agile methodology experience.

Atlanta, GA, US

Atlanta, GA, US

• Responsible for driving and constantly improve the commercial strategy and agenda for Chile, Argentina and Peru, to create growth in sales & visitation and secure customer connection in a total multichannel environment.
• Lead Agile team unit with commercial functions and contribute to the management team to achieve long term objectives for more than 50% of total transactions.
• Assure clear understanding of the market and consumer, and lead the Business Plan, working on a strategic level and operationally ensure implementation of the actions plan (marketing, shopper marketing, pricing.
• Conduct business performance review for the 3 countries, in order to track, and adjust efforts and produce desired outcomes in all key business segments.

Atlanta, GA, US

• Led Coca-Cola TM Meals strategy, +2% volume increase and reverse 9 negatives months.
• Sprite, developed nationwide campaign, focused in Gen Z, brand love score increases +0.3 pts. Reached 21.4% record SOM and expand sprite zero coverage by +25%
• Fanta, lead relaunch brand strategy with new visual identity and global standards

Atlanta, GA, US

• Powerade
• Achieve 45 pts SOM and #1 brand indicators since the brand was launched
• Developed with SIC and digital team, the First Real Time Marketing hub and Social Networks
• Headed Copa America 2015 marketing campaigns and Field of Play work-stream
• Launch Powerade Zero, monitored the market and identify consumer trends
• Build long term relationship with 3rd parties, ie; Top Sport Brand Nike, Claudio Bravo, others.Aquarius Flavor Water

Atlanta, GA, US

• Revamped visits to Coca-Cola plants, achieving closer relationship with sales force
• Design and lead execution plans at the points of sale for all stills brands
• Create with the bottler innovation launch plans, for the sales force, customer and shopper

Atlanta, GA, US

• Built shopper strategy and develop point of sale execution material for all channels and brands.
• Ensure the Sales Team understands and adheres to Company standards and operating procedures.
• Lead and evaluate the launch of 10 new products and packages

Atlanta, GA, US

• 28 accounts budget management; oil, catering, fast food, pharmacy, and entertainment channels
• Administration and evaluation of contracts, compliance and conditions
• Delivered more than 20 promotions, carrying out special offers, managed agencies and suppliers

Santiago, Región Metropolitana, CL

Santiago, AF

Data Leadership: Transforming The Corporation’S Management, And Mindset To Leverage Data & Ai

Driving Digital And Social Strategy, Digital Marketing

E-Commerce

Mba Exchange Student, Consumer Marketing, Lean Operations Management, International Business, International Finance

Master Of Business Administration (M.B.A.), Marketing Internacional

Industrial Engineer, Marketing, Operations And Finance