- Lead integration and increase of Multichannel Ecosystem- Boost trust and quality in an integrated system (Close to the Consumer)- Support People Mindset, foster Customer Engagement model, generating and utilizing insights from data to make real-time and evidence-based decisions in operationsReverse Mentor with LATAM VP. Topic: Agile methodology experience.

Responsible for driving and constantly improve the commercial strategy and agenda for Chile, Argentina and Peru, to create growth in sales & visitation and secure customer connection in a total multichannel environment. • Lead Agile team unit with commercial functions and contribute to the management team to achieve long term objectives for more than 50% of total transactions.• Assure clear understanding of the market and consumer, and lead the Business Plan, working on a strategic level and operationally ensure implementation of the actions plan (marketing, shopper marketing, pricing, packaging and innovation initiatives).• Conduct business performance review for the 3 countries, in order to track, and adjust efforts and produce desired outcomes in all key business segments.

• Led Coca-Cola TM Meals strategy, +2% volume increase and reverse 9 negatives months. • Sprite, developed nationwide campaign, focused in Gen Z, brand love score increases +0.3 pts. Reached 21.4% record SOM and expand sprite zero coverage by +25%• Fanta, lead relaunch brand strategy with new visual identity and global standards

Powerade• Achieve 45 pts SOM and #1 brand indicators since the brand was launched• Developed with SIC and digital team, the First Real Time Marketing hub and Social Networks• Headed Copa America 2015 marketing campaigns and Field of Play work-stream • Launch Powerade Zero, monitored the market and identify consumer trends• Build long term relationship with 3rd parties, ie; Top Sport Brand Nike, Claudio Bravo, others.Aquarius Flavor Water• Brand Love +6 pp, Favorite Flavor water +18pp, 37% CAGR Transactions, 43% CAGR volume • SOM 39 pts. Introduced new visual identity system and innovative flavors for the category • Implement Technical changes, lighweighting improvements and reduced calories formula• Finalist of TCCC Global Marketing Awards GMEABurn Energy Drink• Manage relationship with the distributor in traditional trade and modern trade. • Develop strategy and 3 years business plansGLACÉAU vitaminwater• Global Team GLACEAU vitaminwater Learning Lab @ New York • Led Chile brand launch. Work with global Atlanta team to define implementation path• Advance with global/local PAC for a solid influencer strategy to create demand• Achieve volume growth and System commitment. Accountable for Brand P&L and DME• High level of alertness and curiosity towards trends, brands, consumer insights, behaviors, and passion points. Fuze Tea• Lead Launch in the country, with a complete marketing plan in all platforms.

• Revamped visits to Coca-Cola plants, achieving closer relationship with sales force• Design and lead execution plans at the points of sale for all stills brands• Create with the bottler innovation launch plans, for the sales force, customer and shopper

• Built shopper strategy and develop point of sale execution material for all channels and brands.• Ensure the Sales Team understands and adheres to Company standards and operating procedures. • Lead and evaluate the launch of 10 new products and packages

• 28 accounts budget management; oil, catering, fast food, pharmacy, and entertainment channels• Administration and evaluation of contracts, compliance and conditions• Delivered more than 20 promotions, carrying out special offers, managed agencies and suppliers