LANXESS is a German specialty chemicals company, founded in 2004 via the spin-off of chemicals division of Bayer AG. With a turnover of +8 Billion EUR and ca. 14,000 employees in +50 countries, representing ca. 8,000 brands.Designated *ISCC PLUS Manager* for LANXESS Corp. in alignment with LANXESS Headquarters, overseeing sustainability and carbon certification efforts.As Business Director, I drive the business and sales/marketing strategy to continue LANXESS' growth in this region. I am responsible for developing and executing effective business strategies, plans, and budgets that align with our organizational goals. I maintain and develop regional market intelligence and coordinate alignment with headquarters to optimize the utilization of assets through seamless coordination of sales and production plans. I manage a complex direct and matrixed business with a strong focus on customers, client service, and growth, while also keeping up to date with cultural business climates and business drivers.Some specific accomplishments during my tenure include:• Successfully renegotiating existing contracts to change terms and conditions derived from significant changes in the market, to reflect increasing costs and maintain business profitability.• Achieving consistent year-over-year growth.• Developing and executing a successful pricing strategy that resulted in sustainability in profit margins.• Managing a sales budget of +$150M annually, ensuring that all strategies are aligned with business priorities and results in a positive development on the market footprint.• Successfully securing contracts with major accounts.

As Head of Business Advanced Industrial Intermediates for Mexico & Central America, I was responsible for driving the business and sales strategy to continue LANXESS's growth in the region. I managed a complex direct and matrixed business, with a strong focus on customers, client service, and growth.Some specific accomplishments during my tenure include:• Achieved consistent year-over-year revenue growth, with an average increase of +10% annually.• Managed major accounts, resulting in a +15% increase in sales to these accounts.• Led the integration of the Antioxidants business line, resulting in $5M in revenue in the first year.• Overcame a difficult market situation by developing new pricing strategies and expanding our customer base, resulting in a +25% increase in revenue in that market.Throughout my role, I gained a clear understanding of the cultural business climate and business drivers in the region, and was able to use this knowledge to build strong relationships with customers and stakeholders.

BU AII Advanced Industrial Intermediates - Industrial chemicals. Aromatic compounds, benzyl products, oxidation products, polyols, accelerators and antioxidants.Responsible of the Business Strategy and Commercial Activities Management in the region of Mexico and Central America. Accountable for +40 Mio USD Bdgt & +20 kTon. Responsible to set the business objectives. Develop & update sales plans by business line. Coordinate market analysis to plan and implement sales strategies and business models. Develop new business. Maintain a relationship with customers that fosters the achievement of sales and proper implementation and management of the BU. Accountable for the BU performance. Define segment & product strategies along with the Regional Head, global directors of marketing, and global product managers. Create and implement sales strategies (pricing, business model, sales conditions) for each product line in the region in conjunction with HQ's Marketing. Supervise and analyze the development of regional market research (segments and products), responsible of defining strategies and business models.

Leaders Digital Board is an initiative that brings together directors with profiles of directors, managers and business owners, to grow and innovate the market and current business models (in a pro-bono scheme).

Leading Monitor for groups D1-A 2018, D1-A 2019 & D1-B 2021.

Metco® is a Mexican company with more than 25 years of experience in research, development, and the elaboration of supplements and sweetener systems. Pioneer in the creation of sweeteners without calories, low calories, high-performance sugars, and invert sugars. It participates in direct consumption (B2C), and industry (B2B).

AB Mauri is an operating division of Associated British Foods (ABF). Serves the baking industry with 52 plants, operations in 32 countries, and sales in over 100.As a Key Account Manager, I was responsible for driving national growth by developing commercial strategies for sales, applications, tech, and marketing support to maximize market penetration. I monitored costs and sales budgets, marginal contributions, and KPIs to ensure optimal performance. During my tenure, I achieved impressive results, including a 159% increase in turnover, a 170% increase in gross margin, and a 205% increase in volume from July 2010 to August 2013. I was accountable for 39% of the region's (Mexico) profit with 19% of the sales volume. Additionally, I served as the In-Country Implementation Manager for the ABM Strategy, collaborating with teams from the UK, Australia, and Mexico. I also led the regional specifications improvement project for Dry Yeast with teams from Argentina and Peru and participated in the inter-company exports project for Africa and Middle East BU's.

Metco® is a Mexican company with more than 25 years of experience in research, development, and the elaboration of supplements and sweetener systems. Pioneer in the creation of sweeteners without calories, low calories, high-performance sugars, and invert sugars. It participates in direct consumption (B2C), and industry (B2B), with +200 employees.As the Supply Chain Manager, I was responsible for optimizing operations through efficient control, supplier negotiations, purchase forecasting, budget management, and the development of new suppliers, materials, and finished goods.

As the leader of the B2C sales department, I was responsible for developing strategies and alliances to promote national growth for a consumer-products company. This included managing all internal and external negotiations, supervising the team, budget, and expansion plans, and collaborating with colleagues in sales and marketing to implement consumer-focused communication strategies. These efforts resulted in significant increases in revenue and market share. Additionally, I oversaw the development, coordination, and execution of market penetration strategies for both the Mexican and US markets, which included branding, advertising, and public relations.

Course: World Class Business & Communication

Responsible of the organizing committee for several conferences and training courses throughout Canada.

As a Market Intelligence Analyst, I conducted studies for Mexican and Canadian companies and entrepreneurs, with a focus on promoting new business growth. I provided clients with insights and recommendations based on findings, identifying new opportunities and market trends to contribute to their overall success. My ability to collaborate effectively with cross-functional teams ensured the successful implementation of my recommendations.

Head of the project. Mentor for the development of several models across Mexico.