Passionate strategic Marketing professional graduated and with more than 25 years of experience in international environments, mainly: product marketing & eCommerce.Always focused on results with verifiable market share growth in all managed brands and products.Extensive experience in team’s leadership, project coordination and integration of the company general strategy between the different areas, partners or agencies. Accustomed to the alignment of priorities and objectives with the sales force as well as the adequacy of marketing strategies with the different distribution channels.Familiar with international work environments, the alignment between global, local or regional strategies, availability to travel and use of English during business.DEVELOPED SKILLS:• Improve commercialization and brand positioning.• Development and implementation of the strategic marketing plan.• P&L ownership. Planning and budget management with ROI control.• Constant measurement and results analysis for reporting or new actions implementation.• Market research and consumer behavior analysis to detect opportunities.• New products development and launch.• Advertising & promotion campaigns planning and coordination (Any media: TV, radio, print, external media, point of sale, social network, SEM or e-mailing)• Agreements, negotiations and daily operation with business partners or agencies.• Actions and point of sales materials for different distribution channels.• Analysis and reaction to competitor’s actions• Digital marketing, relationship between OFF_line and ON_line worlds management.• Planning and execution of the eCommerce strategy and all its components (platform, payment, logistics, cost management, customer service, SEO, SEM, database and Backoffice).• Purchase experience optimization.• B2B sales complete process.