Jorge Samson Email & Phone Number

Madrid, ES

Madrid, Spain

Helping the brands to power their "Branded Currency"

• Leading teams in Mexico and Spain, I am responsible of the optimization and commercial results in the different online stores of our clients/projects in both countries.MAIN FUNCTIONS:
• 360-degree management of the online sales process.
• Margins optimization.
• Agreements and operations coordinator with commercial partners, suppliers and logistics services.
• Promotional strategies + e-mailing
• Coordinator of communication, customer service and purchase experience optimization.

• National sales manager for eCommerce platform to corporate clients (B2B).MAIN FUNCTIONS:
• Annual sales forecast in Spain.
• Opportunities analysis and business perspective.
• Development and implementation for new clients acquisition strategies.
• B2B complete cycle.
• Product adaptation to specific customer needs.

• Founder and head of online store for licensed products and children's giftsMAIN FUNCTIONS:
• Creation and management of online sales business from scratch.
• Construction and management of online store in Prestashop platform.
• Multi-language products catalog management: Spanish, English, French, Japanese and German. In our own WEB and international Marketplaces.
• Agreements and negotiations with suppliers.
• Optimization of margins and general administration.

Madrid Y Alrededores, España

• Responsible for corporate marketing, communication and global promotion of the company as well as end users promotional marketing in the different online stores of our clients/projects.MAIN FUNCTIONS:
• Global corporate image and communication management.
• Positioning, advertising and public relations strategies.
• Corporate advertising and promotional activities.
• Comercial partnerships with external companies.
• New products development.

• Strategic marketing plan and P&L maximum responsible for AXION and SUAVITEL brands.MAIN FUNCTIONS:
• Manage 120MM USD annual business.
• Development and implementation of strategic annual marketing plan and budget control.
• Market and consumers research and analysis.
• New products development and launch.
• Developer and implementer of media strategies, advertising campaigns, promotions and point of sale strategies (all channels).

• Responsible of Brand and Product Managers international team.Previous positions in the same company:
• Brand Manager (Brasso, Harpic, Easy Off, Cillit, Anticuario and 3 en 1) (Jun. 2003 a Jun. 2004)
• Product Manager (Nugget and Rodasol) (Jun. 2001 a Jun. 2003)MAIN FUNCTIONS:
• Head of teams at international level.
• Manage 120MM USD annual business.
• Development and implementation of strategic annual marketing plan and budget control.

• Maximum responsible for exhibition and POP materials for HP consumables in all channels a national level.MAIN FUNCTIONS:
• Evaluation of exhibition improvement opportunities at point of sale (all channels)
• Planogramming analysis and optimization of purchasing process and product location.
• Coordinator of the design, development, production, installation and maintenance of display systems and promotional materials at the point of sale.
• Support for sales force in the negotiation of volumes and exhibition spaces in commercial chains.MAIN ACHIEVEMENTS:
• National point of sales coordinator for corporate image change from "Hewlett Packard" to "HP" (all channels).

• MANAGED BRANDS:Mach3, Sensor, Excel Sensor and Sensor Excel for Women.MAIN FUNCTIONS:
• Assistance to the non-disposables depilation and shaving systems Product Manager.
• Responsible for market analysis and reports with Nielsen data.
• Responsible for the integration and alignment of the rest of the operational teams with the marketing plans.
• Collaboration in advertising campaigns and development of promotions (external agencies coordination).

• MANAGED BRANDS:Windows 98 (operating system), Explorer 4.0 (Internet browser), MSN (instant messaging), Age of Empires (video game), Flight Simulator (video game), Video Games Joysticks, Mouse and Ergonomic.
• Support to the Brand Manager of home products, hardware and video games.
• Management and coordination of new launches and promotions.
• Responsible for materials and training on new products to the sales channel.
• Coordination with international teams to develop products for packaging, software and materials translation.
• Contributor and speaker at some press conferences and events.

Bachelor'S Degree, Marketing, Graduated With Honors

Activities and Societies: Director in the Student Association of Marketing students.

Specialization In Ecnomic-Administrative Sciences