Jorge Samson Email & Phone Number

Madrid, Es

Madrid, Spain

Helping the brands to power their "Branded Currency"

Leading teams in Mexico and Spain, I am responsible of the optimization and commercial results in the different online stores of our clients/projects in both countries.MAIN FUNCTIONS:▪ 360-degree management of the online sales process.▪ Margins optimization.▪ Agreements and operations coordinator with commercial partners, suppliers and logistics services.▪ Promotional strategies + e-mailing▪ Coordinator of communication, customer service and purchase experience optimization.▪ Coordinator of digitalization or improvements of eCommerce processes with the technical team.MAIN ACHIEVEMENTS:▪ A complete migration from physical to digital products was made in Spain catalogues.▪ Mexico´s catalogue growth from 1,000 to 10,000 references.▪ "Market Place" platform implementation that allowed autonomous management to each of our suppliers regarding: product publication and orders attention.▪ Savings of more than 1 MM€ because of the optimized processes during the first year.

National sales manager for eCommerce platform to corporate clients (B2B).MAIN FUNCTIONS:▪ Annual sales forecast in Spain.▪ Opportunities analysis and business perspective.▪ Development and implementation for new clients acquisition strategies.▪ B2B complete cycle.▪ Product adaptation to specific customer needs.▪ 360 degrees consulting for new eCommerce projects.▪ Consulting on eCommerce platform migration and sales increase for clients with previous eCommerce experience.▪ Relation with external suppliers/partners related with eCommerce (Logistics, Customer Service, Digital Marketing, etc.)MAIN ACHIEVEMENTS:▪ Agreements and new clients in never reached sectors.▪ I achieved a growth of 10% of the business during the managed period.

Founder and head of online store for licensed products and children's giftsMAIN FUNCTIONS:▪ Creation and management of online sales business from scratch.▪ Construction and management of online store in Prestashop platform.▪ Multi-language products catalog management: Spanish, English, French, Japanese and German. In our own WEB and international Marketplaces.▪ Agreements and negotiations with suppliers.▪ Optimization of margins and general administration.▪ Logistics and operations coordination.▪ Customer service in all the mentioned languages.MAIN ACHIEVEMENTS:▪ Implementation of system to deliver orders in 48 hours, without having our own stock or using Dropshipping.▪ Management of up to 80 daily packages.▪ Successful management of international sales mainly to: Germany, France, United Kingdom, Italy, Japan, USA, Mexico and Canada.

Madrid Y Alrededores, España

Responsible for corporate marketing, communication and global promotion of the company as well as end users promotional marketing in the different online stores of our clients/projects.MAIN FUNCTIONS:▪ Global corporate image and communication management.▪ Positioning, advertising and public relations strategies.▪ Corporate advertising and promotional activities. ▪ Comercial partnerships with external companies.▪ New products development.▪ Marketing strategies and margins control for our different online stores.▪ Planning and implementation of promotional campaigns on our online stores.▪ Coordination of interdepartmental projects.▪ Internal corporate communication.MAIN ACHIEVEMENTS:▪ Responsible for renewal of corporate image after more than 10 years without evolution.▪ Involved in new international offices opening (México and USA).▪ One of the main involved in the most rentable and growing period of the company (more than 4 MM€ new business generated in one year)

Strategic marketing plan and P&L maximum responsible for AXION and SUAVITEL brands.MAIN FUNCTIONS:▪ Manage 120MM USD annual business.▪ Development and implementation of strategic annual marketing plan and budget control.▪ Market and consumers research and analysis.▪ New products development and launch.▪ Developer and implementer of media strategies, advertising campaigns, promotions and point of sale strategies (all channels).▪ Production of advertising campaigns on TV and mass media.▪ Mediation and alignment of brand strategic plans with the sales force (multi-channel).▪ Reporting to global management.▪ Coordination with R&D and factory.MAIN ACHIEVEMENTS:▪ Verifiable market share growth of brands under my management.▪ I coordinated the successful launch of the innovative "AXION with Bicarbonate" line achieving an important market share growth.▪ My promotional campaign "Chef AXION" won the best national campaign in June 2006 ("Informa BTL" magazine award).▪ I started the development of the innovative line "Suavitel NO RINSE" that was launched later.

Responsible of Brand and Product Managers international team.Previous positions in the same company:• Brand Manager (Brasso, Harpic, Easy Off, Cillit, Anticuario and 3 en 1) (Jun. 2003 a Jun. 2004)• Product Manager (Nugget and Rodasol) (Jun. 2001 a Jun. 2003)MAIN FUNCTIONS:▪ Head of teams at international level.▪ Manage 120MM USD annual business.▪ Development and implementation of strategic annual marketing plan and budget control.▪ Market and consumers research and analysis.▪ New products development and launch.▪ Developer and implementer of media strategies, advertising campaigns, promotions and point of sale strategies (all channels).▪ Production of advertising campaigns on TV and mass media.▪ Mediation and alignment of brand strategic plans with the sales force (multi-channel).▪ Reporting to global management.▪ Coordination with R&D and factory.MAIN ACHIEVEMENTS:▪ Verifiable market share growth of brands under my management.▪ I coordinated the most important launch in the history of the company in Latin America in the last 10 years: Easy Off BAM (known in Spain as Cillit Bang) with a marketing budget of 10MM USD.▪ My advertising campaign "The Harpic Challenge" was shown to the rest of the company's subsidiaries as a GLOBAL SUCCESS CASE EXAMPLE due to the significant achieved market share growth.▪ Coordinator of innovative cost reduction in the "Brasso Aromas" line; which translated into a consumer price reduction and at the same time an increase in the margin.

Maximum responsible for exhibition and POP materials for HP consumables in all channels a national level.MAIN FUNCTIONS:▪ Evaluation of exhibition improvement opportunities at point of sale (all channels)▪ Planogramming analysis and optimization of purchasing process and product location.▪ Coordinator of the design, development, production, installation and maintenance of display systems and promotional materials at the point of sale.▪ Support for sales force in the negotiation of volumes and exhibition spaces in commercial chains.MAIN ACHIEVEMENTS:▪ National point of sales coordinator for corporate image change from "Hewlett Packard" to "HP" (all channels).▪ During my management shelf fronts had a 20% growth.▪ I developed and implemented a new point-of-sale display system that allowed the consumer to reduce the average search time of their ink cartridge from 2 minutes to 40 seconds.

MANAGED BRANDS:Mach3, Sensor, Excel Sensor and Sensor Excel for Women.MAIN FUNCTIONS:▪ Assistance to the non-disposables depilation and shaving systems Product Manager.▪ Responsible for market analysis and reports with Nielsen data.▪ Responsible for the integration and alignment of the rest of the operational teams with the marketing plans.▪ Collaboration in advertising campaigns and development of promotions (external agencies coordination).

MANAGED BRANDS:Windows 98 (operating system), Explorer 4.0 (Internet browser), MSN (instant messaging), Age of Empires (video game), Flight Simulator (video game), Video Games Joysticks, Mouse and Ergonomic Keyboards.MAIN FUNCTIONS:▪ Support to the Brand Manager of home products, hardware and video games.▪ Management and coordination of new launches and promotions.▪ Responsible for materials and training on new products to the sales channel.▪ Coordination with international teams to develop products for packaging, software and materials translation.▪ Contributor and speaker at some press conferences and events.▪ Involved in “Widows 98” national launch.

Bachelor'S Degree, Marketing, Graduated With Honors

Activities and Societies: Director in the Student Association of Marketing students.

Specialization In Ecnomic-Administrative Sciences