Operations Services Group, Event Operations Specialist
Fullerton, Ca, Us
I am the lead contact for development, growth, and operations of the Golden Valley Soccer League. Lead contact for the Cal South brand properties merchandise and apparel. I am also part of the Cal South team that is in charge of all operations, logistics, and execution of our State Cup (the largest youth tournament in the world), National Cup, and on-site activations. EVENT MANAGEMENT, MARKETING, & ACTIVATIONS:• Responsible for marketing, communications, and operations, and logistics of the Golden Valley Soccer League.• Reached an overall growth of the Golden Valley Soccer League team registrations by 87%.• Led the Cal South activation team at three Copa America Centenario matches at the Rose Bowl; concertedly raising brand awareness by managing the staff, logistics, and branding collateral. MERCHANDISE AND APPAREL:• Increased on-site merchandise and apparel sales for State and National Cup by 46 percent. • Reached over 1.2 million in gross sales for on-site merchandise and apparel for State Cup and National Cup.• Managed the apparel inventory, and merchandising, of six (6) Cal South brand properties (State Cup, National Cup, California Regional League, Recreational Tournament of Champions, Adult State Cup, and the Golden Valley Soccer League).• Supervised a merchandise team of over fifteen members and six venue liaisons.• Oversaw the e-commerce sales and inventories.• Accomplished an e-commerce gross sales revenue increase of 226% (to date: July 6)• Responsible for the ordering and purchasing of initial and fill-in merchandise and apparel orders.