Current responsibilities:Leading all vendor related commercial department teamsDriving budget delivery and ensuring we meet our financial targets.Participating in a pivotal business transformation to a matrix structure, optimizing our operations and empowering our teams

I am responsible for two 3 product verticals strategy, management, optimization and delivery - Retail media display advertising, product native adrvertising and CRM on all h!g CEE markets. All teams are opearating on all markets. All teams work 90 % remotely and the team members are spread in all h!g locations accross Europe.

I am responsible for yield management, display advertising as a product in leading e-commerce platform on CEE markets - Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Slovenia, Croatia, Serbia and Bosnia. I develop results driven sales and product strategies in display advertising to maximize yields. We have worked on new products development within the ecosystem all the time. I lead the team as agile and data driven as possible to make swift and precise decisions. We closely… Show more I am responsible for yield management, display advertising as a product in leading e-commerce platform on CEE markets - Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Slovenia, Croatia, Serbia and Bosnia. I develop results driven sales and product strategies in display advertising to maximize yields. We have worked on new products development within the ecosystem all the time. I lead the team as agile and data driven as possible to make swift and precise decisions. We closely cooperate with performance marketing, brand marketing and business intelligence depts. Reporting directly to CCO. Show less

Along with Silent Lab I have helped the company with their other brand - VERTII have helped the company to understand the digital marketing channels. Took over all SERP marketing. PPC inbound channels Google Ads and Seznam Sklik as well as SEO optmisation. I also explained the importance of day-to-day data analysis via BI reports and Google Analytics and helped with the utilisation. I brought my know how to consult all the digital moves directly with the owners to help them… Show more Along with Silent Lab I have helped the company with their other brand - VERTII have helped the company to understand the digital marketing channels. Took over all SERP marketing. PPC inbound channels Google Ads and Seznam Sklik as well as SEO optmisation. I also explained the importance of day-to-day data analysis via BI reports and Google Analytics and helped with the utilisation. I brought my know how to consult all the digital moves directly with the owners to help them grow online and maintain the premium product position on the market. Every digital step the companies take is consulted with me from webdesign, analytics, advertising to digital expansion to foreign markets. Show less

Data responsibilities:• Business Intelligence strategy, ETL strategy• Data team management• Managing data partners and consultants• Delivering BI reports• Data science and user segmentation• Data as a productMain achievements:• Successful delivery of the web based BI environment to the users• Management of the ETL process over the digital portfolio (Web, HbbTv, Mobile Applications)• Automation of the recurrent reports• Detailed HbbTv… Show more Data responsibilities:• Business Intelligence strategy, ETL strategy• Data team management• Managing data partners and consultants• Delivering BI reports• Data science and user segmentation• Data as a productMain achievements:• Successful delivery of the web based BI environment to the users• Management of the ETL process over the digital portfolio (Web, HbbTv, Mobile Applications)• Automation of the recurrent reports• Detailed HbbTv tracking, reporting and insights• Detailed video reporting delivery• Linear TV and hybrid layer joins• HbbTv clients / campaigns BI reportingProgrammatic Responsibilities:• Leading Ads & Programmatic team• Partnering ad networks management• Programmatic revenue planning and delivery• Ad technology integration• Ads bug fixing management• New ads technologies RFPs managementMain achievements:• CPM optimization• Programmatic private deals growth• New ads technologies utilization• HbbTv programmatic video growth Show less

Responsibilities:• Revenue streams optimisation• Detailed data science over ad delivery• Video ads and display ads as product• RFPs and subsequent Ad technology integration• Ad networks A/B testing• Ads bug fixing managementMain achievements:• Higher yield achieved YoY• Fresh ads ecosystem built from scratch• Programmatic revenue stream growth and delivery• New ad serving technology integration and stabilisation• HbbTv programmatic… Show more Responsibilities:• Revenue streams optimisation• Detailed data science over ad delivery• Video ads and display ads as product• RFPs and subsequent Ad technology integration• Ad networks A/B testing• Ads bug fixing managementMain achievements:• Higher yield achieved YoY• Fresh ads ecosystem built from scratch• Programmatic revenue stream growth and delivery• New ad serving technology integration and stabilisation• HbbTv programmatic video pioneering Show less

Directly Reporting to CMOResponsibilities:• PPC traffic performance• ROI optimisation• Self promo remnant inventory yield• Multi-networks campaign managementMain achievements:• CPC and good quality traffic balanced• Created, piloted and managed self promo inventory management• Delivery of own dynamic products ads

Raketa.cz (coupons aggregator):Product developmentDev teams co-ordinationAffiliate marketing supportMarketing channels mixSEO optimisation lead: Raketa.czReality.iDnes.cz (+30% organic traffic boost)JobDnes.czReporting to CPO

Responsibilities:• on-line marketing strategy for smaller hotels in the Czech Republic• PPC campaigns / Sklik + Adwords management• Hotel websites SEO optimizations• Microsites / Websites designs• Hotel marketing channels management• Google tools implementationMain Achievements:• Positive ROI on marketing channels• SEO Microsite for traffic delivery• Google analytics reporting

Bankbook (On-line startup) short and long term bank deposits comparatorResponsibilities:• Application functionality development• Application load balancing• On-lineMarketing channels strategy - Emailing, PPC, SEO

Responsibilities:• Webdesign & Online• Hotel & restaurants POS solutions implementation• Windows & Unix Networking management• Hardware & software support Main achievements:• Multiple clients management• IT implementations hands-on experience• Stock management