My obsession is the intersection between the art of marketing, human behavior, business and technology.I am a serial entrepreneur, marketing advisor/consultant and Web 3 creative strategist.For over 12 years, I led my marketing agency investing over $210 million in ads. In parallel, I built a Ghostwriting agency and a portfolio of different businesses in e-commerce, fashion and media.My passion for technology led me to the blockchain, crypto and NFT ecosystem. As a blockchain technology enthusiast, I analyze, invest, explore and reflect on the possibilities of redefining the way we do business and how we could incentivize human behavior with this technology.In Marketing Protocols I share with you what I have learned from running marketing campaigns for my own businesses and working with some of the world's biggest brands such as F1, Adidas, Disney and Pepsi . I also share what I continue to learn from building and scaling my own businesses in real time. Now, I'm exploring the world of content creation and I want to take you with me on this journey.