Jorge Verdin Email & Phone Number

San Diego, Ca, Us

San Diego, California, United States

As the Director of Communications at Father Joe’s Villages, I lead strategic initiatives to amplify our mission of ending homelessness in San Diego. With a focus on engaging stakeholders and driving impact, I oversee comprehensive communication strategies, manage media relations, and spearhead digital and social media efforts. Collaborating closely with internal teams, I ensure cohesive messaging and effective outreach. Passionate about making a difference in the community, I am dedicated to leveraging communication to drive positive change and support those experiencing homelessness.

San Diego, California

Developed, launched, and managed the Pop Cult website and corresponding marketing strategy. Oversaw e-commerce sales, marketing, merchandising, and operations across multiple platforms including three websites, Amazon, and Walmart DSV. Orchestrated comprehensive marketing plans, content creation, and direct engagement via social media, SEO, email campaigns, and advertising on platforms such as Amazon, Google, and Facebook. Established and maintained the “Cult Figures” influencer program. Collaborated cross-functionally to drive product, operational, and marketing initiatives.Additional Skills:• Proficient in Adobe Creative Suite, Microsoft Office, and Keyshot• Experienced in Amazon 3P, eBay, Google Analytics, Poshmark, SEM Rush, Shopify, WooCommerce, WordPress, and Wrike• Skilled in product design, development, and management• Familiar with Walmart DSV operations and strategies.

Watkinsville, Ga

With exceptional leadership, communication, problem-solving, and project management skills, I strategically oversaw diverse projects while fostering a culture of excellence to inspire and lead my team.• Developed comprehensive marketing plans and budgets for the Tifosi brand, aligning broad objectives with detailed tactics.• Managed the end-to-end creative process, ensuring seamless execution from concept to completion.• Translated marketing objectives into clear and impactful creative strategies.• Led the development of digital marketing strategies across various platforms, including e-commerce, social media, and email, while spearheading initiatives in SEO, merchandising, web design, and advertising.• Directed content creation and customer engagement efforts to enhance brand interaction.• Oversaw the production of all marketing collateral, maintaining consistency and quality.• Created integrated communication plans covering social media, PR, e-blasts, newsletters, and product marketing.• Developed educational initiatives and training materials to promote the Tifosi brand and technical narratives.• Ensured adherence to visual communication standards across all channels.• Led key account presentations and proposals, effectively communicating campaign strategies and solutions.• Provided feedback and troubleshooting support to creative teams, actively contributing to their professional development.• Played a pivotal role in hiring and training creative staff, fostering a culture of continuous improvement.• Actively participated in product design and development processes, from concept to launch.• Established and managed processes for product development schedules.• Designed and developed displays and point-of-purchase materials to enhance brand visibility.• Served as the primary marketing contact for all vendor and agency relationships, ensuring collaborative partnerships and successful outcomes.

Plainview, Ny

Experienced marketing leader with a proven track record of driving growth and brand success in the dynamic eyewear industry. As the Senior Director of Marketing at Eyeking LLC, I spearheaded strategic initiatives across our portfolio of renowned brands, including Under Armour, Hobie Polarized, and Arsenal Optix. Leveraging a blend of innovative marketing strategies, market insights, and consumer engagement tactics, I am dedicated to elevating brand visibility, enhancing customer loyalty, and maximizing sales performance.• Strategizing and directing comprehensive marketing plans and budgets for each brand, ensuring alignment with overarching business objectives.• Orchestrating numerous successful product launches across multiple brands, showcasing my adeptness at navigating the complexities of the market.• Serving as the principal creative force behind sunglass design, catalogs, point-of-purchase displays, and promotional materials, driving brand visibility and engagement.• Spearheading the successful launch of the Under Armour sunglass brand and the relaunch of Hobie Polarized, demonstrating my strategic vision and execution prowess.• Directing and managing a cross-functional product development team to ensure innovative and market-leading offerings across all brands.• Product design and development from concept to launch, underscoring my commitment to driving product excellence.• Engaging in nationwide sales and marketing efforts, as well as international travel to China, Hong Kong, and Europe for product development initiatives.My tenure at Eyeking LLC has been characterized by a relentless commitment to excellence, innovation, and strategic thinking, driving tangible results and positioning our brands for sustained success in the competitive eyewear market.

Chula Vista, California

- Created global brands Anarchy and Angel Eyewear and launched them into the sunglass market.- Anarchy & Angel Eyewear reported $25 million dollars in sales at its peak.- Directed marketing plans for multiple brands under the Sungold portfolio. Anarchy, Angel and Stussy Eyewear.- Principal creative force behind sunglass design, POP and display teams.- Directed athlete strategy, events and trade shows.- Directed and managed PR and social media initiatives. - Directed and managed product development team across all company's brands- Traveled extensively domestically for sales and marketing endeavors.- Traveled extensively in Asia and Europe for product development.