Jorge Vazquez Email & Phone Number

Orlando, Florida, United States

•Lead the strategic development of media campaigns for VIP clients such as Dan Newlin and Hyundai of Central Florida from conception to execution, aligning with each client’s marketing objectives, budgets, and business goals.•Utilize comprehensive research metrics, including Kantar, Polk, Nielsen, comScore, Set Top Box data, and Google Analytics, to drive data-driven proposal recommendations and digital campaigns.•Manage campaign development, optimization, and analysis across various digital channels, such as TV, Streaming, Online Video, Display, Search, and Social.•Develop and implement ongoing test and feedback initiatives, leveraging first-party proprietary data from the client's previous campaign to inform budget allocation and strategy development, continuously refining marketing strategies for future campaign performance.•Lead training and weekly analysis of campaign effectiveness with Account Executives to optimize key performance metrics such as impression delivery, click-through rates, video-completion rates, reach and frequency, and website traffic for improving future strategies.•Foster open and honest communication with Account Executives and other internal stakeholders, ensuring successful delivery of proposed advertising schedules and a balanced approach to meeting their needs while achieving client objectives.•Facilitate cross-functional collaborations with the internal Pricing and Inventory team, Sales, Digital Implementation team, and Account Executives to develop campaign proposals, optimize inventory usage, and establish pricing strategies to yield the maximum return on spend.

Orlando, Florida, United States

•Accurately processed orders for linear and digital advertising schedules, managing the end-to-end process, and coordinating necessary paperwork for cross-functional collaboration.•Collaborated with the Credit team to verify client credit levels, ensure detailed, signed contracts, and coordinated with Billing for proper ad copy scripts and billing procedures for client campaigns.•Monitored accounts, communicated proactively with Account Executives, and collaborated on adjustments with Pricing/Inventory and Ad Ops teams when needed.•Managed campaigns efficiently, conducting revisions, reviewing inventory, and overseeing make-goods for reach and frequency accounts.•Worked cross-functionally with the Traffic/Operations team to guarantee accurate fulfillment of client campaigns.•Oversaw all aspects of ad copy for clients, including distribution of Traffic Instructions and client spot uploads.

Orlando, Florida, United States

•Developed and executed strategic digital campaigns for Account Executives, collaborating on insertion orders with third-party partners.•Crafted detailed campaign recaps, narrated success stories, and incorporated client feedback into future strategy improvements.•Managed client Facebook Ads on iHeart Media station accounts, regularly met with clients to gather feedback and implemented improvements for future strategies.•Conducted onboarding meetings to establish clear procedures and expectations for campaigns.•Optimized campaign performance through recommendations and continuous assessments using Google Analytics.

Orlando, Florida Area

•Managed sales and production orders, provided pricing information, sales development materials, and generated comprehensive sales reports and proposals. Additionally, demonstrated linguistic proficiency by translating scripts and transcribing commercials.•Developed sales proposal templates and presentations for Account Executives, General Sale Managers, and the Vice President of Sales.•Supported sales executives in managing $1 million accounts, ensuring seamless coordination and support.•Served as Multimedia Marketing Assistant to Hector Marcano, Senior Vice President of Hispanic Strategy for the North Florida Region.

Orlando, Florida Area

• Formulated promotional campaign for website and social media• Designed captivating social media post to increase audience engagement • Assisted coordinating events with attendance of 3,000+• Executed multiple station events with attendance +40,000• Upheld interpersonal relationships with audience • Assembled and dismantled client events in the community

2500 Maitland Center Parkway, Maitland Fl.

• Create online contest, calendar events, photo galleries to the Rumba website• Write business proposals for future potential clients• Create and translate promos for clients • Set up and break down tent, table, merchandise and prize game during remotes• Engage and interact with listeners in personal, friendly and professional manner

Orlando, Florida

• Mediated and negotiated for golf course partners and golfers • Implement quality standards for the Golfer Care Team• Conducted consumer insight research to identify customer needs and expectations• Provided administrative and customer service support

Orlando, Florida Area

• Marketing research for Nielsen movie trailers• Recruit participants and administer surveys• Follow strict directions and procedures• Maintain team productivity to reach daily quota

Orlando, Florida Area

• Create social media for our group• Brainstorming ideas for fund raising and events• Promoted fund raising events• Manager of garage sale event that raised $250 • Group raised over $1,000 monetary and non-monetary donations

Orlando, Florida Area

• Develop marketing strategies to increase Customer Conversion Rate by 5% • Create and execute new efficient procedures to decrease service wait• Overlook a team of 40 employees to coordinate a successful day to day operation• Promote Ikea’s Restaurant to increase customers awareness

Bachelor Of Business Administration (B.B.A.), Marketing

Associate Of Arts (A.A.), General Studies