Jori Lawson Hume Email & Phone Number

Glen Ellyn, Il, Us

Chicago, Illinois, Us

Evaluate, revise, and launch a global employee business network strategy so that every employee believes that their culture, identity, and experience is valued and respected - from the crew rooms to the c-suite. As a Global Director of DEI, I drove our business networks to lead with integrity, accelerate inclusion, and feed and foster community while contributing to the strength and growth of their careers and the success of our business. • Led a comprehensive high-impact, engaging, global Employee Business Network (EBN) program that grew in membership and engagement during my tenure• Researched and evaluated the state of networks. Identified opportunities. Identified a new approach and processes, aligned with the business strategy that quickly revived program leader and member energy• Produced a highly successful National Conference to launch the strategy, reward network leaders, and drive new behaviors across engaged leaders and members• Lead producer/writer/booker on a series of global webcasts to educate the system (franchisee, supplier, and corp employees) during key culture months and moments (ex: International Women's Day). Also supported national webcasts hosted and produced by national employee networks (ex. U.S. Black History Month)• Supported global and national DEI teams to embed and operationalize a new enterprise Global Diversity, Equity, and Inclusion Strategy within global corporate functions as well as across systems of franchisees and suppliers (National and Regional Conferences, Function and Dept DEI Meetings, Supplier Diversity Meetings)

Chicago, Illinois, Us

Led and amplified critical communication solutions before, during, and after the 2020 global pandemic, including several staggered "return to office" campaigns at the International Headquarters and 10 U.S. Field Offices. Design and execute solutions to measure and grow workplace engagement. Hosted events and created communications designed to minimize fear, grow trust, and drive engagement in the workplace.• Delivered global and local communication updates on COVID-19, our facilities, remote work best practices, policy changes, resources, and leadership messaging in a weekly newsletter and website that reported higher-than-average engagement data.• Contributed to crisis management communication efforts in collaboration with teams from global and local corporate security, facility, HR, travel, communications, and operations as well as local civic and medical experts. • Developed a communication plan and materials to support a successful, staggered "return to office" approach, removing as much friction and fear as possible from the process• Amplified connectivity, safety, and trust while reinforcing global people initiatives, championing employee ambassadors, and collaborating with internal councils (Neighborhood Coordinators, Field Administrative Managers, Business Networks). • Identified accessibility gaps and led efforts and teams to address those opportunities.

Chicago, Illinois, Us

Recruited by management to serve as the “go to person” for The Employee Ambassador Program. Part change management, part culture driver, part brand reputation booster, this new initiative was designed to “build trust from the inside, out.” • Researched, designed, and launched a real-time communication strategy and trust-building program to support internal community and culture after a major corporate reorganization----- (1) identified internal influencers ----- (2) increased employee pride and engagement ----- (3) strengthened trust and community during a critical time of change• Transformed the employee social media advocacy experience by creating a virtual community using the unique power of Linkedin and the elite Elevate platform. Employees shared brand content with their networks, receiving 4X more engagement than the corporate page content, resulting in a $600,000+ estimated annualized media value (10X greater value than the cost of LinkedIn Elevate subscription).• Recruited and developed ~500 global Employee Ambassadors, committed to improving their ability to advocate for their colleagues and brand. Produced events, digital channels, and virtual learning sessions to support this effort.• Mobilized Ambassadors to lead employee welcome tours for more than 2,000 employees at headquarters (MHQ) during a critical HQ relocation. They continued to lead welcome tours for thousands of VIPs guests, recruits, and new hires each year.*****2018 Advocacy Award: Recognized by McDonald's U.S. Supplier Network for efforts to advance collaboration and community between corporate and supplier employees.*****2016 Global Ethics Champion Award from Global Compliance for promoting awareness and advancing the conversation of ethics and compliance.

Chicago, Illinois, Us

Managed “Rally Moment” storytelling strategy to share global content and focus on improving employee engagement for the organization. Partnered with internal stakeholders including leadership communications, marketing, menu, supply chain, sustainability, public affairs, government relations, IR, HR, technology, RMHC, legal and compliance, to drive creative and strategic narratives and connect employees with business priorities, values and culture. Responsibilities included web authoring, digital platform design and measurement, social media execution.• Achieved multiple years of 100%+ increases in web traffic upon executing new intranet strategy in 2012. Continued to drive innovative UX/UI through 2016, responding to evolving audience usage, feedback, and engagement.• Played key role in the launch of McDonald’s “World of Good” Brand Facts Initiative that greatly improved employee engagement with participation from corporate employees in over 80 countries.• Saved company ~$300k/year by identifying, presenting data, and suggesting we end a low-impact program.• Identified and introduced robust new email platform (Poppulo), resulting in better communication, design, and a greater ability to measure engagement. Managed contract relations between vendor, legal, communications, and IT, resulting in a smooth introduction and adoption by the system.*****2014 President’s Award – Awarded to top 1% of McDonald’s Global Corporate Employees Annually who exemplify McDonald’s Values and contribute to the growth of the organization. *****2013 Living Our Values – Awarded to Corporate Relations Employees who consistently go above and beyond.

Chicago, Illinois, Us

Began as an independent contractor (2002), recruited to join staff (2007). Contributed creative expertise to manage clients, teams, talent, schedules, workflow, budgets, and deadlines for multiple national and global productions simultaneously. These cutting-edge productions were used to train crew, managers, corporate staff, and franchisees across 37,000 restaurants and in hundreds of offices in over 100 countries around the world.• Elevated productions and experiences designed to: - Align C-Suite Leadership with ~15,000 attendees at B-Annual Worldwide Convention, - Compel attendees to write big checks to Ronald McDonald House Charities at the Awards of Excellence Gala and International Conference - Inspire employees to engage and act in ways that build community, improve productivity, and grow profits• Introduced innovative virtual meeting technology that increased meeting accessibility for attendees unable to attend live events, resulting in lower production and travel costs, more frequent communication with middle managers across the U.S., and improved understanding, alignment, and execution.• Engaged externally with global customers in our corporate channels (Twitter, Facebook) writing and posting content as a member of an early cross-functional Social Media Team. Led collaborative effort to de-escalate negative reaction to famous AA Surcharge “Hoax” tweet (2012)

A critical member of this small and mighty production staff, I managed every facet of video production for national and international transmedia projects.• Contributed to creative development of projects and campaigns• Developed production plans with a keen sense of timeline, costs, logistics, and resources• Managed and coordinated talent casting sessions • Directed post-production voice recording, video editing, and audio sessions• Recruited, trained, and managed freelance suppliers, interns, and employees ----- Clients included: JPMorgan/American Century, Medtronic, Pizza Hut, Discovery Zone, Havens Steel, and HOK Architects ----- Tools included: Avid MCXpress, Media Composer 1000, Adobe Premier, Microsoft suite, Scriptboy

New York, Us

PRODUCTION STAFF – Supported all aspects of the 5, 6, and 10 o’clock live newscasts, local talk shows, and commercial production. Roles include: studio camera and teleprompter operator, primary Chyron technician, and floor director.

Kansas City, Missouri, Us

Experienced all facets of television production. Results: Earned an A for the class and a job offer.

Boston, Ma, Us

Industrial Lighting Team Intern; cold calls, client meetings, presentations, and pitches.