Plusdrie is a deliberately small digital product design studio with a huge track record in creating successful digital products. We team up with large companies and startups to create holistic user experiences and offer tailored coaching services to in-house UX/UI design teams.

The(Any)Thing is the first-ever personal on-demand cinema that offers an immersive viewing experience in custom high-end private cinema rooms.

After creating and launching the initial version of Pathé Thuis, I stayed on board as their strategic product design partner (via +Drie). In this role, +Drie has taken on the responsibility for the overall product design, optimization, and growth for all Pathé Thuis User Interfaces.

Responsible for creating a Video on Demand platform for leading Dutch Cinema group Pathé Theatres. The platform expands itself over a vast array of devices & custom interfaces, such as Web / iPad / SmartTV & Game consoles.Winner of the Dutch Interactive Award for the best e-commerce platform.

Showmax (a Prosus company) recruited Plusdrie to help scale their product as Global Head of Design and in-house Product Design Team. Our collective goal was to push for maximum growth and to take Netflix head-on in Africa and Eastern Europe.We initiated a global re-brand to build a holistic experience around the entire app ecosystem and marketing efforts.Furthermore, we executed a complete platform-wide UX Design strategy and set-up a brand new design system enabling experimentation through small iterative changes. These efforts helped re-align the focus of their in- house product and development teams and enabled us to acquire and retain an insane (not to be disclosed) amount of active paying subscribers in a ridiculously short time.

At 1%Club I acted as Interim Head of Product, managing the transition from a subsidized do-good crowdfunding/sourcing platform into a self sustainable SaaS platform (GoodUp) that matches visionaries (people with great ideas) to achievers (people who want to use their time, money and skills to do something awesome).On this platform, now used by an ever-growing number of large corporate organizations, both parties meet and make plans to work on projects they really care about, while adding value to the corporate purpose.

I was asked to join the Discover Networks video on demand team in Amsterdam/London as Product Design Consultant to help out with setting up their new On Demand streaming platform called Dplay. I was responsible for challenging the core-product team to form a holistic product vision as well as drafting out the initial core user flows.

As Chief Creative Officer, I helped 24/I Media in their transformation from a Smart TV Development agency to a full-service global market leader in the video on demand industry, delivering groundbreaking interfaces and concepts to any screen possible.

As Head of Design & Development at the Interactive Media branch of one of Holland's largest TV broadcasting companies, I was responsible for co-creating an implementing the strategy that helped SBS Broadcasting get ready for the (Video) On Demand age, by successfully monetizing their video and redactional content online through web/apps and partnerships.