Joris Laluc Email & Phone Number

Paris

As Deputy Marketing Director, I'm in charge of the implementation of the marketing strategy and animation of Le Club FICOFI® (private club of 300 exclusive fine wine buyers), including: * Communication strategy, branding, content creation. * Development and animation of “Art de Vivre” partnerships (incl. luxury Houses, luxury hotels, Michelin Star restaurants, Museums…). * Development and animation of the digital experience (CRM, website, mobile app…). * Conception and… Show more As Deputy Marketing Director, I'm in charge of the implementation of the marketing strategy and animation of Le Club FICOFI® (private club of 300 exclusive fine wine buyers), including: * Communication strategy, branding, content creation. * Development and animation of “Art de Vivre” partnerships (incl. luxury Houses, luxury hotels, Michelin Star restaurants, Museums…). * Development and animation of the digital experience (CRM, website, mobile app…). * Conception and production of exclusive events, experiences, private trip in Europe, USA and Asia (170+ per year) including the production of the yearly Palais des Grands Crus®.* Budget design and monitoring, events calendar, projects planning. * Design, implementation and animation of a VIP venue (FICOFI Home) in Burgundy. Management of Marketing, Events and Communication department – 15 pax dispatch between Paris, Beaune, Hong Kong and Singapore. Le Club FICOFI®: We serve a discrete and global community of 300 Members, successful entrepreneurs, business leaders and philanthropists who share a genuine passion for wine and the special moments it creates. Members gain access to direct allocations at favourable prices from our partner estates whom they support through regular purchases. They also benefit from a range of exclusive services designed to enjoy their cellars to the fullest, through education and experiences shared with the producers themselves. Show less

Ville De Paris, Île-De-France, France

Global lead of Brand Education & Brand Ambassadors for two of the most renowned Champagne Houses in the World, Perrier-Jouët and G.H. Mumm, I define the Brand Education ambitions and strategy, supported by educative and digital tools, through the production of complete and segmented contents, and by building strong partnership with educative partners. Today, I’m responsible to design and activate Brand Education experiences in Champagne and in the markets, addressed to business… Show more Global lead of Brand Education & Brand Ambassadors for two of the most renowned Champagne Houses in the World, Perrier-Jouët and G.H. Mumm, I define the Brand Education ambitions and strategy, supported by educative and digital tools, through the production of complete and segmented contents, and by building strong partnership with educative partners. Today, I’m responsible to design and activate Brand Education experiences in Champagne and in the markets, addressed to business partners, consumers, HNWI, professional (i.e., sommeliers) and media. I’m also in charge of the recruitment, training and coordination of twenty or so Brand Ambassadors in 15 countries, whose missions are the education of sales teams, business partners and consumers, the representation of G.H. Mumm and Perrier-Jouët during activations and events and more. Show less

Région De Paris, France

Brand Homes: hospitality premises dedicated to hosting VIP guests and consumers (i.e. Cellar tour in Reims), in Champagne and Cognac. I was responsible to define and implement the Business Development Strategy for our Brand Homes in Reims, Epernay and Cognac, including boutiques, cellars tour, VIP locations and more. I imagined, designed and implemented, in coordination with the Hospitality Teams and the Marketing Teams the brand experiences in our Brand Homes, addressed to our… Show more Brand Homes: hospitality premises dedicated to hosting VIP guests and consumers (i.e. Cellar tour in Reims), in Champagne and Cognac. I was responsible to define and implement the Business Development Strategy for our Brand Homes in Reims, Epernay and Cognac, including boutiques, cellars tour, VIP locations and more. I imagined, designed and implemented, in coordination with the Hospitality Teams and the Marketing Teams the brand experiences in our Brand Homes, addressed to our VIP and consumers, including boutique offers, merchandising, tasting experiences, digital visibility, ticketing, media planning and more. I managed directly a team of 4 Brand Education Ambassadors in Champagne and Cognac, as well as one project coordinator. Show less

Paris Area, France

I was lead for the e-commerce strategy for Cognac House Martell and Champagne Houses G.H. Mumm and Perrier-Jouët. Main achievement: * Design, creation and launch of the direct-to-consumer RSRV, a digital environment (website and mobile app) promoting the ultra-premium G.H. Mumm champagne range exclusively distributed online and through VIP partnerships. The project included the definition and implementation of the acceleration strategy, the creation of the CLUB RSRV, and… Show more I was lead for the e-commerce strategy for Cognac House Martell and Champagne Houses G.H. Mumm and Perrier-Jouët. Main achievement: * Design, creation and launch of the direct-to-consumer RSRV, a digital environment (website and mobile app) promoting the ultra-premium G.H. Mumm champagne range exclusively distributed online and through VIP partnerships. The project included the definition and implementation of the acceleration strategy, the creation of the CLUB RSRV, and engaging CRM program, the production of premium contents, and the set-up of the back-office infrastructure (logistics, consumer care service, payment system, e-commerce solution Magento…). Lead and coordination of a team of more than 20 professionals, among Pernod Ricard and external agencies. For France and Hong Kong. Other achievements to date include in a non-comprehensive way the following: * Led acceleration of the E-Commerce business to Mumm, Martell and Perrier-Jouët, as well as establish e-commerce support strategy for markets and e-retail partners, through business guidelines, content production and promotion/e-media guidelines. * Launch of e-commerce direct-to-consumers platforms for Perrier-Jouët in France and Hong Kong. * Defined the e-commerce roadmap for brands and overall division, resulting in a dramatic shift of investment and energy of the brands towards e-commerce. Direct management of 1 Senior Project Manager and transversal teams including external agencies. Show less

Région De Paris , France

*Design, creation and launch of the direct-to-consumer BARPREMIUM.COM e-commerce platform – first B2C platform in the Pernod Ricard group. The project included the definition and implementation of the acceleration strategy, the creation CRM program, the production of premium contents, and the set-up of the back-office infrastructure (logistics, consumer care service, payment system, e-commerce solution Prestashop…). Lead and coordination of a team of more than 20 professionals, among Pernod… Show more *Design, creation and launch of the direct-to-consumer BARPREMIUM.COM e-commerce platform – first B2C platform in the Pernod Ricard group. The project included the definition and implementation of the acceleration strategy, the creation CRM program, the production of premium contents, and the set-up of the back-office infrastructure (logistics, consumer care service, payment system, e-commerce solution Prestashop…). Lead and coordination of a team of more than 20 professionals, among Pernod Ricard and external agencies. *Manage and pilot the traffic acquisition strategy*Manage the reporting, P&L and make recommendations to director to accelerate the development of the business.Price and distinction:2015 SALES AND MARKETING PREMIER AWARDS PERNOD-RICARD GROUPZone: EMEA – Category: Digital – Project: Barpremium.com – Description: Create a direct to consumer e-commerce channel based on a unique consumer experience. Show less

Région De Paris, France

* Define the digital and E-commerce strategy ; turnover multiplied by 3 in 3 years* Define and monitore P&L E-commerce* Develop and maintain the E-commerce platform* Manage the traffic acquisition strategy (affiliate – SEO – SEM – Emailing …) and branded campaigns* Coordinate the “Web-to-Store” strategy and omni-channel shopper experiences* Define the social media strategy, publishing and community management* Lead within the international digital team to define the… Show more * Define the digital and E-commerce strategy ; turnover multiplied by 3 in 3 years* Define and monitore P&L E-commerce* Develop and maintain the E-commerce platform* Manage the traffic acquisition strategy (affiliate – SEO – SEM – Emailing …) and branded campaigns* Coordinate the “Web-to-Store” strategy and omni-channel shopper experiences* Define the social media strategy, publishing and community management* Lead within the international digital team to define the global digital & E-commerce strategy Show less

Paris

* Develop the retail distribution in supermarkets, culinary stores and department stores in France and Belgium for coffee, espresso machines and accessories.* Manage sales agencies (8) and distributors (3)* Develop merchandising and promotional planning* Develop and managing technical centers for espresso machines (4)

Région De Paris, France

* Supervise the new products launching in coordination with the subsidiaries, the research unit, the designers and the external agencies. * Build the annual presentation for new projects* Analyze the market figures and identify the trends (Nielsen & GFK)* Develop the packaging for the new products (EMEA and NAFTA zones)

Wset - Level 3 Award In Wines, Vins, Pass With Merit - Theory : Pass With Distinction - Tasting : Pass With Merit

Activities and Societies: Wines & Spirit Education Trust niveau 3

Wset - Level 2 Award In Wines And Spirits, Wine And Spirits, With Distinction

Activities and Societies: Wines and Spirits Education Trust

Bachelor Of Business Administration (Bba), Business Administration, Management And Operations

Activities and Societies: BDS (sport organization)

International Marketing

Baccalauréat, Economie - Classe Européenne Espagnole, Mention Bien - Mention Européenne Espagnole