• Defined the strategic direction (mission, vision, and broad policies) and operations of the company.• Developed business strategy and implementation and ensured organizational alignment.• Development of courses and manuals for collaborators, partners and customers.• Implemented market quantitative and qualitative research, customer services and internet marketing processes in order to facilitate the flow of insights and strategic planning and implementation.• Strategized and supervise customers’ marketing projects.• Led, trained and coached personnel and partners in order to ensure quality service delivery and accomplishment of the organizational goals.• Developed industry and competitive analysis as a basis for strategic deployment for the company and customers.

• Identified through primary, secondary, qualitative, quantitative and competitive research business opportunities and drafted related strategies.• Provided tactical and strategic information to support the business decision-making process.• Developed company’s marketing research procedures and tools and identified data sources about the food service industry.• Developed several databases that significantly simplified and accelerated internal procedures.• Delivered more than 150 hours of training, coaching and advise about the usage of SAP Business One (ERP) in Sales, Purchases, Production, Inventory and Accounting to personnel in Nevada and New Jersey.• Produced more than 40 presentations, process manuals, and courses.• Redesigned processes and development of SQL queries, databases, and reports that lead to increased productivity, waste reduction and improved inter and intradepartmental communication in Accounting, Purchases, Sales, Production, and Inventory.• Coordinated EDI implementation process between customers and the organization.

• Delivered modules to 3 different groups (40 students) as part of a certificate in Human Mobility and Socio-Economic Empowerment.

• Planned, designed, developed, implemented, monitored and evaluated corporate training programs for the company in general and for the marketing technology area in particular (internet, email marketing, deliverability, technology and support)• Developed and implemented a several-day introductory training for all new employees in the US and Canada where 50 new hires have participated.• Supervised the development of 15 web-based short-format self-paced learning solutions about the company, internet technology, email marketing and deliverability.• Supervised and developed an advanced email metrics web-based tool for measuring the performance of email marketing campaigns.• Supervised an internship program to secure a good source of potential high qualified employees. Program reached 75% hiring rate through leadership, continuous training, mentoring, monitoring of functions relevance, and work rotation.

• Advised clients on planning, development and implementation of acquisition and relationship e-mail marketing strategies.• Guarantee clients satisfaction through monitoring key developments, anticipating campaign needs, proactively provide recommendations, and solving clients questions and issues.• Secured implementation of the first customer satisfaction survey process through development of RFP, evaluation of proposals, tight coordination with partner provider, and development of recommendations for next process. • Participated on the development of special organizational improvement processes.• Contributed to the development of the New Employee Training Program.• Supervised an Internship program to secure a good source of potential high qualified employees.

• Developed integrated marketing strategies for several customers in several industries.• Recruited, hired, led, trained, and managed 7 student interns for in-house graduate practicum agency.• Developed strategic alignment proposals and integrated marketing strategies for clients in health care, not-for-profit, the Internet, and education.• Established systems and processes for efficient operations of the agency.• Ensured the implementation of quantitative, qualitative, primary, secondary, industry and competitive research when consulting customers.• Supervised Epsilon’s email marketing and ROI analysis program at Baruch College through training, recruiting and coordination of 4 students.

• Developed an on-line marketing strategy for a national distributor of nursing uniforms.• Developed market research and a repositioning business plan for a retail store that led to $200.000 savings for customers.• Assisted CEO in strategic and marketing areas for clients.• Conducted Voice of Customer Research and developed a repositioning proposal for privately owned printing company.• Analyzed and researched market; wrote a business plan for casual and sportswear company.• Managed marketing and sales processes and strategies for a national distributor of beauty products.• Counseled the New York Region Minority Business Development Agency (U.S. Department of Commerce) in direct mail to the Hispanic market.

• Researched, developed and wrote a program to improve the quality of life of communities through organization, education, communication and economic production.• Trained over 40 educators in educational processes and methodology.• Facilitated the development of a roadmap for working with teenagers.• Counseled for small businesses projects.

• Facilitated strategic planning processes.• Hired and trained marketing and sales personnel, developed policies, processes and procedures for customer acquisition and retention.• Increased sales to new customers 25-30% annually, and sales to current customers 50-60%.• Implemented research strategies to monitor the competitive environment and customer satisfaction.

• Developed collaboratively a project for the creation and initial development of a community formed by people affected by “El Niño.”The project was presented in merit contest and awarded with implementation after winning.• Facilitated the participation of 70 families in an integrated process that resulted in a solid and independent community able to interact with local governments.• Trained members of the community in communication, marketing and entrepreneurship.• Produced three documents and publications.

• Planned and developed 5 projects for the improvement the quality of life (health, education, finance, organization) of several population sectors.• Designed and delivered workshops on marketing and strategy for small business owners.

• Designed strategic marketing and sales courses/workshops and delivered multiple trainings.

• Changed content from a summary newspaper to a self-produced content newspaper.• Enhanced content to include both financial and business issues.• Increased frequency from one issue each 15 days to one per week.• Changed the format from standard to tabloid and modified the design in order to facilitate reading and incorporate visual sense.• Developed and implemented system and processes to hire, train and empower business reporters.• Established a quality control system in the editorial department.

• News and content planning, supervision, quality assurance.• Writing of reports and articles.