Vice President, User Experience Design Lead for Self-Directed Investing within the Consumer & Community Banking division.

I create solutions to human interface and brand-experience challenges.

Emerson is a B2BC provider of professional-grade health supplements distributed to patients through its network of 50K+ healthcare practitioners. The company was acquired by Fullscript in March 2022.— Cross-functional work between digital product and marketing to contribute to 90% reduction in conversion costs, expand addressable audience to dermatologists, and improve UX of its connected care platforms for existing customer segments— Owned & executed comprehensive revision of brand identity to unify incongruent design languages of Emerson‘s three verticals, affecting marketing & digital platforms— Decisively resolved high-friction purchase experience flows across two platforms, improving usability for healthcare practitioners, resulting in actualized high ROI, contributing to 30% growth in online sales, just prior to Emerson being acquired.

OnePointOne is a mission-centric vertical farming B2B agtech startup, and parent to Willo Farm.— Designed, developed & launced new OnePointOne brand identity and website; two C-suite priorities contributing to successful $26M Seed B round.

Willo Farm—OnePointOne's luxury consumer foods D2C service, enables customers to control, monitor and have their crops harvested & delivered.— Directed, designed & patented an iOS and web experience for customers to manage their crops; producing detailed user flows, human interfaces and design system— Oversaw & executed creation of Willo’s original brand strategy & identity with a team of four designers across marketing and digital product— Art directed, designed & coded all Willo email, and select social media campaigns

h2 is a B2B SaaS developer of population health platforms with 6M+ endusers.— Pitched & designed a Personal Health Feed feature, which shifted how h2 leveraged its customers’ data, enabling them to increase engagement, and affect quantifiable behavior change & positive health outcomes of endusers— Contributed to h2’s successful $15M Series A round— Owned & executed two brand identity and corporate website redesigns— Promoted to Director & oversaw four designers; responsible for all creative, platform UI, design systems, design documentation, and handoffs to offshore engineering.

— Designed several user-interfaces; worked well with 3rd-party photographers, developers for new custom shoe website— Designed web advertising campaigns, email blasts that increased clickthrough rates, spiked revenue— Overhauled company’s email blast HTML templates— Maintained, streamlined Flash/ActionScript3-based press pages for skechers.com— Designed concept logos for new corporate identities, Sassies and Shape-ups shoe divisions— Collaborated well in 4-person web design team on comprehensive UI/UX projects— Worked well independently with high attention to design quality, clean file setup/organization— Assisted with shoe packaging production in print dept.

Richard Duardo's printing studio was the shop that produced the original series of prints of Shepard Fairey's HOPE poster for President Obama's 2008 presidential campaign. Duardo himself has published over 300 artists' works.— Assisted in hand-pulled serigraph poster printing and facility maintenance.— Prepped serigraph posters for studio chop, artist signature.

— Designed print collateral for 13+ USC departments— Art directed junior designers— Redesigned, maintained, directed development of Arts Division, Design Studio websites

— Designed web graphics for numerous clients including Sunkist Growers, Jenny Craig, CA Avocado Commission— Art directed, managed pro bono surf/skateboarding website