Jo Rowbotham Mcim Email & Phone Number

Manchester, England, Gb

Hyde, Cheshire, Gb

I create growth strategies and manage the brand of Philip Harris, the well loved 200+ year old school science resources supplier.Philip Harris achieved demand growth of 40% since 2020. This growth came from customer numbers acquisition, market share and share of wallet increases. Plus product growth through range extensions and new product development.The brand is embarking on a journey from catalogue to brand led participation marketing. I am enabling the transition by building a highly engaged social media community, relevant useful website content, user generated content via influencers, customer advocacy, experiential events and tactical e-mail and web marketing campaigns.I worked on the evolution of Philip Harris brand and associated product brands using an external agency, to align company values and create relative differentiation against the competition. All brand communications are led from this brand blueprint. I deliver innovative creative, digital and product launch projects for growth on time and to budget through leading or participating in cross functional teams. I work with these teams to pinpoint trending and seasonal products for an annual marketing calendar; and deliver livestreams and video content to engage with the customers in even more ways than before.I am building partnerships and collaboration with relevant professional bodies in the UK science education sector to deliver events and content.I work with the buying team to identify new product, content and pricing strategies through market orientation activities including competitor analysis, customer surveys and focus groups, I own the brand activity budget £125k and build business cases for investment in growth initiatives.Performance and brand marketing us measured using ROI/ROAS from PowerBI, NPS and social media engagement.

I worked on marketing contracts and projects, whilst simultaneously fulfilling my ambition to travel the World. I worked 6-18 months and travelled between these contracts. The roles included Inspire, Neogen Corporation, Step Making Places, EmptyLemon, Essential Personnel and Oracle.

Bramhall, Cheshire, Gb

Interim maternity cover contract supporting three areas of the Inspire business with marketing activities: Influencer marketing, homeworker support and strategic marketing support.• Launch of a Honeymoon Gift Card product with associated influencer campaign involving the honeymoon of top Youtuber, Pewdiepie. This included a brand values statement, logo, visual identity, website UX, social media campaigns and a functional website, all of which were launched on time.• Creation of a marketing strategy for the recruitment of travel homeworkers, including brand storytelling, social media posts and features in trade magazines. • Engaging with new travel homeworkers to maximise their marketing opportunities, through presentations, webinars, standard operating procedure handbook and one to one consultations.• Marketing strategy for an established travel card and employee incentives product with recommendations to reinvigorate the product including a full mix communication plan to increase engagement and UX recommendations to improve performance of the website.

Lansing, Mi, Us

Maternity cover contract managing the marketing activities during a global rebrand and relaunch of a range of hygiene products for the agricultural industry, both own brand and contract manufacturing. The role required strict adherence to regulatory requirements for the chemical and agricultural industry; and a quick, steep learning curve for a sector I have not previously worked in. • Lead organiser of international trade fairs in Germany and Thailand, including colleagues from the UK and US, on time and to budget. The stands met pre-show targets and an average ROI in excess of 200% within six weeks. • Communications strategy to relaunch and rebrand products internationally, liaising with colleagues globally to launch the products in local language, custom and practice; and to meet regulatory requirements.• Working in conjunction with stakeholders from the scientific, product management, regulatory, production and sales teams to create bring new products to market.• Creation of a strategy for; and origination of blogs, e-mails via Mailchimp, press releases, news items, brochures, advertising copy, case studies and technical bulletins. • Management of an external SEO company. • Monthly KPI report and budget recommendations to the Senior Management team. • Analytical review of customer data from CRM system, based on buyer behaviour and purchase gap analysis to create targeted, measurable marketing campaigns. • Writing processes for CRM system and brand books. • Management and coaching of a Marketing Assistant.

Manchester, Gb

Step is an award winning developer of bespoke properties in the north west of England. I worked within a small dedicated team to sell and create sales and marketing strategies for distinctive, design led new build properties. Creation of sales plans and marketing strategies for a £5.4m portfolio of new build propertiesManagement of marketing budgets for new developments to ensure best value for moneyUpselling strategies for client extras, generating over £170,000 of extra incomeBuilding relationships with buyers and representatives from the building contractor companyCustomer service to resolve issues from previous developmentsManagement of a show home project to a stipulated budget and timeframeUpdating websites using Wordpress to create engaging contentWorking in conjunction with an external branding consultant to deliver integrated online and offline marketing materials and a CGI to showcase off plan developmentMarket appraisals of properties to ensure property selling prices reflect current market pricesParticipation in bid submissions for new company developments

Timperley, Cheshire, Gb

I worked with the Directors of the business and heads of Sales teams to create strategic marketing plans for advertising and resourcing consultancy sales on the EmptyLemon job board. EmptyLemon operated nationwide across the UK to match candidates direct with clients across all sectors including major brands such as Jewson, Primark, Mitchells & Butlers, PGL and Sense.

Stockport, Cheshire, Gb

I worked with the Essential Personnel team to provide strategic direction by creating business strategies, targets and growth plans. I led the rebranding of Essential Personnel from a high street agency towards niche recruitment in specialist sectors. This involved working with the Essential Personnel team to develop the brand reputation and behaviours; along with an external creative to design a new identity and a mobile friendly website in Wordpress. The new identity was rolled out at a rebranding launch party and encompassed all media.

Austin, Texas, Us

I worked within the Real Estate and Facilities team covering over 150 sites in 54 countries in the EMEA region, on a 9 month maternity cover contract. I was responsible for creating web pages for properties, collating and analysing property expenditure, making recommendations to streamline costs and training colleagues on systems and processes.

My role of Sales and Marketing Manager at Opal Property Group was a new role to the company to develop and implement strategic marketing plans for 9,000 direct let student rooms UK wide, to ensure maximum achievable revenue and occupancy over 99% Additionally worked with the Opal Managing Director / Founder, Operations Team, IT Team, Acquisitions Team and established colleagues in Opal's private student halls of residence. I supported ad hoc marketing projects within the Opal group, including the company's charitable foundation, which raised over £50,000 in 2011. Ensure that marketing plans were delivered on time and to budget through establishing priorities, assigning tasks and reviewing progress.Undertook a strategic review of Opal’s offering to international agents and students, with implementation of new products and services.Responsibility for £1.3m marketing budget, with monitoring of expenditure and variances, to ensure maximum return on investment.Measurement of Sales and Marketing activities against KPIs and reporting to Opal Senior Management Team.Worked in partnership with the Opal IT team and external web developer to deliver high quality, branded consistent websites.Created strategy for and implemented e-mail shots, SEO, PPC and social networking campaigns.Competitor and market research, including an annual student rent review for direct let private hall rooms, plus an annual student survey.Raised awareness of the company brands within key stakeholder markets on a local, national and international basis, including liaison with Universities, investors and international agents at meetings, client groups and exhibitions.Design and production of all literature, advertising, signage, web presence, photoshoots, virtual tours, videography, goodie bags, to communicate the Opal brand in a consistent manner.Internal communications to ensure brand awareness; group and staff news, including intranet and bi-monthly newsletter.

Responsible for marketing strategy, plans and budgets for overseas property.

Creation of marketing plans, events and budgets for an IT Solutions company.

Ivrea, Piedmont, It

Internship in the multinational internal communications team in Italy, delivering information on a rebrand and merger to staff worldwide via an intranet and traditional media.

Marketing And Brand Strategy

Bachelor'S Degree, International Business