What? Founded and built the brand from scratch and scaling the brand with an integrated marketing approach and conversion monitoring. Ranging from influencer marketing and social campaigns to website optimization and Meta/Google Ads.How? Building communities and developing brand awareness through multiple channels in a way people want to be 'part' of the brand. This includes multiple buyer's journeys with the help of conversion optimization, innovative techniques, multi channel campaigns and the right segmentation and messaging. Goal? Developing different marketing strategies to energize consumers and eventually convert them into sales.Achievements:From official launch - together with the team building a proper marketing foundation:* Built a brand from scratch into an established entity* Built the full Google (re-)targeting strategy* Well recognized name on social media platforms like Twitch, TikTok & YouTube* (Re-)defined the messaging and customer journey* Website optimization for increased conversion* Started experimenting in new channels and with new tools * Implementing a quarterly planning for the team, incl. quarterly evaluations & feedback on draft plans* Facilitating brainstorms to encourage the team to be creative on new/optimizing experiments * Updating investors on developments, managing expectations* Creating a creator (influencer) community around the brand* Pricing, positioning, packing strategies* Logistics development* Setting up 5 star rated customer service* P&L responsibilityWhile:* Growing the marketing & product team* Coaching juniors to accelerate and grow mediors into more senior professionally & personally.Most proud of? We started the brand to solve a problem we encountered. Today we've got an established brand in the Benelux region with new distribution contracts signed in Japan, Scandinavia & UAE.Most of all; heaving a great team of people having fun on the job.

Brouwerij Met Matenwww.brouwerijmetmaten.nlA fun side project.The company doesn't try to make a profit, all profits go towards product development and activities with loyal customers (Maten).Together with three other entrepreneurs we thought it would be fun to found our own brewery. Currently we produce beers in thousands of liters per year and we've been nominated for the best beer of Brabant (Southern region in The Netherlands) three times.

Owner of EnergyDrinkShopNederland: www.energydrinkshop.nlEurope: www.energydrinkshop.euStarted it as a joke with a colleague, turned out to be a huge hit.Beginning of 2022 we decided to automate almost everything and stop selling liquids (Energy Drinks in cans e.g. Monster, Red Bull, Rockstar, Bang etc.) and to focus soleley on Energy Formulas (powder based energy supplements/drinks) due to the workload this caused for extremely low margins. This company now basically runs itself.

Co-founder/owner of BLANKSMA BLANKSMAwww.blanksmablanksma.nlFull service media production agencyMy role was mainly about developing the marketing strategy of our customers. Weather this would be campaign based or full corporate identities.* Setting brand strategy* Developing marketing campaigns* Executing full service marketing projects (brainstorm, development, execution including launch events, making-offs and monitoring)* Data driven campaignsA few of the brands we work for:PHOTOArriva, Burkely, Butcher of Blue, Corretja, Dutz Eyewear, Decathlon, Deloitte, Falcon Sportswear, F-Secure, Gapph, GR8, GUICE, Intersport Twinsport, Joolz, Nike, Pink Gellac, Puma, Royal Brinkman, Sjeng Sports, Suit Up, Sunweb, Swinkels, Tubes, Van Der ValkVIDEOAAEON, Adidas, BMW, Burkely, Dortitos, DRT Vloeren, Deloitte, Dutch Comic Con, F-Secure, Gin Mayo, Intersport Twinsport, Lays, Joolz, MSI, Nike, Noord Brabants Museum, Von Gogh Museum, Waner MusicBesides this we've done plenty of animation, webdesign (incl. API integrations to other platforms), complete brand development with corporate identities

PromotionStudioswww.promotionstudios.nlWhen BLANKSMA BLANKSMA grew out to be a larger company renting studios on a weekly basis, we decided to start PromotionStudios. This brought down the cost of our projects while in the meantime generating an extra flow of income.

YOfotoConsumer focused side project of BLANKSMA BLANKSMA.

YOlifestyleConsumer focused side project of BLANKSMA BLANKSMA.

Together with my girlfriend we decided this was the only time we'd be able to travel for such a long period of time, so we took off.

BMB is e a distributor that supplies goods used in domotic environments. This varies from multi-room audio systems to control systems, from speakers to 19" racks and cables. BMB was taken over by in2AV.Projects ranged from exclusive villa's in Dubai with no visible speakers, but full surround in every room, to fitting full audio and video solutions in the biggest wooden two-mast ship in the world.

Helped on the technical aspects of a new start-up related to consumer sales. I can't elaborate on the details online.

Responsible for the Microsystems product lines.This includes brands like, ADLINK, AMPRO by ADLINK, Emerson, Diamond systems, Eurotech, AIM, One Stop Systems, Radisys and more.Specialized in product design-in processes in mainly industrial design, research applications, automation, automotive and traffic systems. Besides this I am working on aviation, medical and space projects,.These products are sometimes based on long life-cycles, extreme temperatures, shock resistant, high humidity environments or extreme durability. And in other cases it is all about connectivity, bus-types and real time operations.Within Acal we are also able to customize both PCB and mechanical (chassis), or build them from the ground up.The key to success is the cooperation process from an early stage on, whilst finding the balance between helping and asking. Over-asking does not feel right for the customer, but not asking for details often leads to ICT projects not to succeed. The essence is in the balance.Sales Engineer for The NetherlandsResponsible for Microsystems/Embedded Computing.Main tasks:Developing channel (planning &execution), Accreditation, Organizing event activities, Updating the reseller database, Design-in product solutions, Life-cycle management

Account Manager for The Netherlands, Belgium, LuxemburgResponsible for two product groups. Main tasks:Developing channel (planning &execution), Initiate marketing programs, Accreditation, Leading back-office team, Organizing event activities, Setting up dealer programs, Setting up marketing programs, Generate online publicity, Started Social MediaBack-up for Sales Manager Benelux in sales/team/meetingsAs lead-user defining CRM requirements for own IT-development

Sales Executive for The Netherlands, Belgium, LuxemburgMain tasks:New business development, Outside sales, Back-office, Sell notebooks, netbooks, mainboard, graphic cards, consumer electronics and communication products

Next to my studie, I was responsable for sales t the ICT department at BCC. Next to ICT I also build up knowledge about Audio/Video recorders/players and large adio and video equipment.

As trainee I studied the market, and put together a report with suggestions on how to approach new and existing markets.I've been investigating countries such as: France, Spain, Portugal etc.I also build up a lot of knowledge about software. This was a great opportunity to combine my hardware knowledge with the knowledge about what is running it.