Jo Ruddock Email and Phone Number
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An Insight and Planning Director with extensive and varied experience in the fmcg, media, retail and charity sectors, gained across both client-side and agency environments. Areas of expertise include strategic planning, technical research expertise, stakeholder partnership, and functional leadership/development. Skilled in collaborating with commercial teams to translate business issues into research needs, and delivering creative and cost-effective research solutions with engaging and actionable outputs.
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Director Of InsightBbc Children In Need Nov 2017 - PresentManchester, United KingdomThe vision of BBC Children in Need is that every child in the UK has a safe, happy and secure childhood with the chance to reach their full potential. We are currently supporting around 2,500 projects in communities across the UK that are helping children and young people who are facing a range of disadvantages. I am accountable for the development and execution of an Insight and Information strategy that will deliver a deep understanding of the needs of children and young people in the UK and the impact that our projects are having, along with the foundations for insight and evidence based decision-making across our Commercial, Content and Impact teams. -
Insight & Planning DirectorManchester Based Jun 2017 - Nov 2017Manchester, United KingdomProviding freelance Insight and Planning support, agency and clientside.
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Insight & Planning Director - European MarketsKellogg'S Europe Nov 2014 - May 2017Manchester, United KingdomEstablishing and leading a new local market based Insight & Planning team across 6 geographic clusters, with a specific remit to develop Insight to support a strategic growth pillar of ‘winning where the shopper shops’. Sitting on the European Marketing Leadership Team and Global Insight Council.Key Accountabilities: • To develop and embed a new remit for 10 locally based I&P Managers and develop a collaborative I&P network with shared expertise in Category and Shopper insight.• To lead Shopper Insight for Kellogg’s Europe, partnering with European Leadership teams and local markets to identify opportunities, priorities, and the framework for influence. • To develop and lead a consolidated European Category and Shopper Insight Agenda and work with the I&P team and our stakeholders to drive our Insight through to Action.
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Head Of Uk Insight & PlanningKellogg'S Uk Apr 2007 - Nov 2014Manchester, United KingdomReporting to the UK Marketing Director and sitting on the UK Marketing Leadership team, accountable for all Insight, Planning and Analysis work conducted within UK Marketing. Directing and overseeing an annual spend on ad hoc and continuous research of circa £5m. Managing a team of 12 Insight Managers and Market Analysts. Key Accountabilities:• To work as a business partner to the UK Board and Marketing Leadership team, ensuring strategies and plans are based on sound understanding of the market and consumer.• To lead the Insight team in delivering all consumer research and planning requirements across the Kellogg’s brand portfolio – focussed on the development and evaluation of brand equity, communication and innovation initiatives; managing all projects with category/portfolio application. • To develop the vision and roadmap for the Insight team; leading and coaching its delivery.• Shaping research best practice and processes, extracting actionable learning for the business from overall research performance, managing the performance of core suppliers. -
Senior Insight ManagerKellogg'S Uk Dec 2002 - Apr 2007Manchester, United KingdomResponsible for all Insight & Planning work across the Kids and Family portfolio, encompassing all aspects of consumer insight, brand development, communications development and innovation development work. Working at individual brand level as well as at strategic portfolio level.
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Senior PlannerMccann Erickson Feb 1999 - Dec 2002PrestburyResponsible for developing Communications Strategies based on actionable business and consumer insight, for key clients and new business prospects. -
Market Research ManagerSony Psygnosis 1996 - 1999Liverpool, United KingdomResponsible for all gaming research conducted throughout the business, from macro level strategic platform research to micro level software evaluation.
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Senior Research ExecutiveNestle Rowntree 1992 - 1996York, United KingdomResponsible for all research and analysis requirements within a specific confectionery group, encompassing all aspects of brand, communications and innovation development.
Jo Ruddock Skills
Jo Ruddock Education Details
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Business Administration With French
Frequently Asked Questions about Jo Ruddock
What company does Jo Ruddock work for?
Jo Ruddock works for Bbc Children In Need
What is Jo Ruddock's role at the current company?
Jo Ruddock's current role is Director of Insight at BBC Children in Need.
What is Jo Ruddock's email address?
Jo Ruddock's email address is jo****@****l.co.uk
What is Jo Ruddock's direct phone number?
Jo Ruddock's direct phone number is +4416186*****
What schools did Jo Ruddock attend?
Jo Ruddock attended Loughborough University.
What skills is Jo Ruddock known for?
Jo Ruddock has skills like Brand Management, Fmcg, Market Research, Shopper Marketing, Brand Equity, Customer Insight, Consumer Behaviour, Consumer Insight, Brand Architecture, Brand Development, Integrated Marketing, Fast Moving Consumer Goods.
Who are Jo Ruddock's colleagues?
Jo Ruddock's colleagues are Josefa Mackinnon, Lucy Callen, Debbie Leggatt, Jenny Macleod, Karen Yates, Hannah Lazenby, Paul Demers.
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