Jo Ruddock Email & Phone Number

Manchester, United Kingdom

The vision of BBC Children in Need is that every child in the UK has a safe, happy and secure childhood with the chance to reach their full potential. We are currently supporting around 2,500 projects in communities across the UK that are helping children and young people who are facing a range of disadvantages. I am accountable for the development and execution of an Insight and Information strategy that will deliver a deep understanding of the needs of children and young people in the UK and the impact that our projects are having, along with the foundations for insight and evidence based decision-making across our Commercial, Content and Impact teams.

Manchester, United Kingdom

Providing freelance Insight and Planning support, agency and clientside.

Manchester, United Kingdom

Establishing and leading a new local market based Insight & Planning team across 6 geographic clusters, with a specific remit to develop Insight to support a strategic growth pillar of ‘winning where the shopper shops’. Sitting on the European Marketing Leadership Team and Global Insight Council.Key Accountabilities: • To develop and embed a new remit for 10 locally based I&P Managers and develop a collaborative I&P network with shared expertise in Category and Shopper insight.• To lead Shopper Insight for Kellogg’s Europe, partnering with European Leadership teams and local markets to identify opportunities, priorities, and the framework for influence. • To develop and lead a consolidated European Category and Shopper Insight Agenda and work with the I&P team and our stakeholders to drive our Insight through to Action.

Manchester, United Kingdom

Reporting to the UK Marketing Director and sitting on the UK Marketing Leadership team, accountable for all Insight, Planning and Analysis work conducted within UK Marketing. Directing and overseeing an annual spend on ad hoc and continuous research of circa £5m. Managing a team of 12 Insight Managers and Market Analysts. Key Accountabilities:• To work as a business partner to the UK Board and Marketing Leadership team, ensuring strategies and plans are based on sound understanding of the market and consumer.• To lead the Insight team in delivering all consumer research and planning requirements across the Kellogg’s brand portfolio – focussed on the development and evaluation of brand equity, communication and innovation initiatives; managing all projects with category/portfolio application. • To develop the vision and roadmap for the Insight team; leading and coaching its delivery.• Shaping research best practice and processes, extracting actionable learning for the business from overall research performance, managing the performance of core suppliers.

Manchester, United Kingdom

Responsible for all Insight & Planning work across the Kids and Family portfolio, encompassing all aspects of consumer insight, brand development, communications development and innovation development work. Working at individual brand level as well as at strategic portfolio level.

Prestbury

Responsible for developing Communications Strategies based on actionable business and consumer insight, for key clients and new business prospects.

Liverpool, United Kingdom

Responsible for all gaming research conducted throughout the business, from macro level strategic platform research to micro level software evaluation.

York, United Kingdom

Responsible for all research and analysis requirements within a specific confectionery group, encompassing all aspects of brand, communications and innovation development.