Jory Martin Email & Phone Number

Palo Alto, California, Us

Palo Alto, Ca, Us

Data-driven marketer leading web content and lead generation strategy for VMware.com.

Palo Alto, Ca, Us

• Leads international team that builds web personalization programs supporting demand and customer journey goals resulting in 4,000 responses/quarter• Optimized audience management, reducing audience delivery times by up to 50%• Developed data-driven experimentation framework to optimize the customer experience, ultimately delivering increased conversions• Drove cross-functional effort to streamline the end-to-end processes for Omni-channel execution to reduce resource overhead and expedite delivery of programs

Palo Alto, Ca, Us

• Supervised teams that managed all maintenance and product launches for corporate website, including over 40 localized sites• Managed planning and logistics for corporate website support of our annual marquee event, VMworld• Streamlined request and production processes and implemented SLAs for maintenance requests, resulting in SLA adherence of greater than 98%

Palo Alto, Ca, Us

• Led team that managed launch of entitled product downloads and free trials• Collaborated with cross-functional teams to define, plan, and execute migration of downloads and free trials onto new portal, MyVMware, with no downtime or disruption of service for customers• Defined and drove expansion of downloads and free trial user experiences to four additional localized web sites: German, French, Japanese and Chinese• Working with key stakeholders, streamlined processes to improve time to market for product launches and free trial updates

Palo Alto, Ca, Us

• Managed and maintained all web production and web marketing activities for VMware Virtual Appliance Marketplace• Planned and executed marketplace promotions to drive interest and downloads for highlighted virtual appliances• Monitored and prepared reports for marketplace traffic

Round Rock, Texas, Us

• Responsible for front-end design and backend programming of Insignia public web site and Partner portal. Collaborated with outside agency to develop a completely new Insignia-branded web site in 6 languages.• Worked extensively with outside design agency to launch revamped corporate site and partner portal in six languages for the new EMC Insignia line of software and hardware products. Completed launch on an aggressive three-month schedule. • Worked with a small team of Web developers to continually devise and implement site enhancements. • Performed daily content updates to support requests by sales and marketing departments. Administered corporate site assets stored in a SQL database. • Deployed Urchin E-commerce and Campaign Tracking modules.• Generated monthly executive summaries for all aspects of corporate Web site.

• Managed corporate web site in four languages and partner portal in three languages.• Researched, deployed, and managed Urchin web analytic software for site; generated monthly site traffic reports for executive staff. • Completely redesigned corporate website and partner portal. Performed daily updates to site as requested by sales and marketing departments.• Responsible for e-commerce module uptime.• Set up and managed all Google AdWords campaigns. Regularly reviewed campaigns to increase performance.• Responsible for designing, coding, and distributing promotional HTML email campaigns for sales and marketing departments.• Worked closely with Product Management team to ensure timely launch of new content and collateral materials on the website.

Us

• Performed updates and routine maintenance of corporate website at the request of various departments• Implemented and designed new look and feel for the corporate website, focusing the design around a new logo for the flagship product - Complete Source™• Designed, managed and launched corporate intranet; project evolved through 3 working prototypes as individual departments needs were modified and fulfilled• Created a simple task submission system that reinforced my role as the liaison and focal point between the website and internal departments• Assisted in UI design of latest release of software product after having participated in testing of UI on behalf of User Experience group• Managed and customized web boards for internal and client use, giving each board a unique branding to satisfy respective clients