Jos’ passion is for co-creating, with colleagues and clients, a new future for Learning & Development as a Value Creator. Jos has worked for more than 30 years in the field of L&D and human performance improvement. As the CLO of a University hospital in the Netherlands for almost 15 years, Jos reported directly to the board of directors because L&D was seen as critical to delivering value to the hospital’s core mission and processes. With continued L&D innovations at the hospital and through his publication of numerous books on the improvement of healthcare education, Jos became a thought leader on a national level. As the demand for his expertise expanded beyond the hospital, Jos started his own consulting practice. He focused on supporting L&D departments in moving from the learning paradigm to the performance paradigm and to providing added business value. Jos has continued to write many books, articles and blog posts focused on learning and performance, some of which have become L&D classics. As the principal author of the 70:20:10 Towards 100% Performance book, he developed the 70:20:10 methodology in collaboration with his partners, Vivian Heijnen and Charles Jennings. Over the last two years Jos has been researching the L&D field to develop a new approach for learning: the Four L&D Business Models and the Value-Based L&D Methodology. Currently, he is writing a book about this new approach which will be titled, Show me the Value: Co-creating Value-Based L&D.