Joanna Choong Email & Phone Number

Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Malaysia

When I was working in this company, I've received opportunities to manage various social media accounts while gaining more experience with industries such as beauty, FMCG, entertainment, toys, film distributing companies, computer & peripherals industry, and more. I've also worked closely with teams and managed more than 10 campaigns which include content creation, social contests, social on-ground activation, event coverage, and more. As numbers are often facts, I understand the importance of data report whereby I would analyse the performance of the social media accounts on a monthly basis as well as when there are campaigns. I was also asked to be one of the talents for an Instagram campaign for a beauty brand. Community Management - When it comes to branding, reputation is very important which is why I strongly believe in good community management and being able to assist the customers in whatever ways possible via online.

Colony @ Klcc

Client Servicing• Liaise and with client on all communications for project management.• Ensure proper briefs and tasks are agreed between both client and agency. • Maintain good relationship with clientsSocial Media Content Creation• Managed brands from Singapore and Thailand.• Curate content based on the brand’s objective and the audiences’ interest and culture.• Come up with visual ideas for all contentPitches• Came up with content strategy and campaign ideas for pitches with a team of 2• Independently created a pitch deck for a beauty brand client• Presented pitches up to 4 times in the last 5 months.Consumer Relations Management (CRM)• Respond and interact with audiences on a daily basis• Built a stronger and more engaging community on brandTeam Management• Managed and liaise with team in Singapore and ThailandReports • Monthly social media reports – gather data, top performing posts, engagement rate, learnings and recommendationsPublic Relations• Engage with media, bloggers, and influencers for our client’s campaigns, paid and non-paid.• Manage client’s expectations • Ensure there’s social media postings and news coverage• Media Liaison – build and maintain good relationship with media• Write press releasesPost Campaign Report (PR) – research and gather media coverage for our campaigns and events, including social media and traditional news coverage

Menara Millenium

• Client Servicingo Meeting with clients to ensure a clear brief on the next stepo Maintain good relationship with clients• Social Content Creationo Come up with creative and engaging contents for brand pageo Come up with content leveraging on the current trends such as “The Ostrich on the Road”, “Pen Pineapple Apple Pen”, “Mannequin Challenge”, etc. o Design simple visuals for brand page using Adobe Photoshop. • Campaign Managemento Campaign Ideation and execution on social and on-ground for local and regional brands.o Recruit and managed KOLs and influencers for campaigns.• Pitcheso Assisted in pitches coming up with social content ideas together with sample postingso Presented pitches• Consumer Relations Management (CRM)o Respond and interact with audiences on a daily basiso Built a stronger and more engaging community on brand page• Reportso Monthly reports - Monitor the performance of brand page on a monthly basis, which includes fan growth, page engagement rate, highest and lowest post engagement rate, post reach, and the overall performance of the page, via Facebook raw data.o Campaign reports – to show the effectiveness of the campaign based on fan growth during campaign period, campaign post engagement rate and submitted entries (for campaigns with social contests). • Creating Visualso Curate visuals for content postings• Talento Volunteered to be a talent for client, such as TVCs and social content

Kelana Jaya

Social media analysis , Community Managing, social marketing planning.

Phileo Damansara, Petaling Jaya