𝗠𝗼𝗯𝗶𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴- Driving downloads and signup-rates for SecureSafe (iOS, Android) by managing and monitoring paid app campaigns across platforms like Apple Search and Google Ads- Optimizing App descriptions and keywords in App Store and Play Store presence to attract organic downloads- Monitoring and communicating campaign performance data to marketing & sales teams, the executive board by creating, interpreting and distributing monthly digital marketing reports and… Show more 𝗠𝗼𝗯𝗶𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴- Driving downloads and signup-rates for SecureSafe (iOS, Android) by managing and monitoring paid app campaigns across platforms like Apple Search and Google Ads- Optimizing App descriptions and keywords in App Store and Play Store presence to attract organic downloads- Monitoring and communicating campaign performance data to marketing & sales teams, the executive board by creating, interpreting and distributing monthly digital marketing reports and dashboards. 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴- Finding efficient ways to capture leads from various sources and lure them to dswiss.com and securesafe.com to create customers- Using paid options of social media (especially LinkedIn) and search engines (Google Ads) to target SME for our SecureSafe products and financial groups for our digital postboxes and customer exchange tools - SEO: Optimizing website content and landing pages to drive organic traffic- Managing the development of our websites to optimize user journeys and drive more leads to our sales funnel Show less

- Managing the portfolio of web assets/ services of the digital marketing team and ensuring it fits the needs of marketing plans and targets- Owning and continuously improving the pwc.ch website production process for optimal efficiency- Digital production, mainly for web (i.e. campaign pages, landing pages, survey and report pages)- Channel and feature performance and attribution analysis, understanding the impact and efficiency of different digital marketing measures-… Show more - Managing the portfolio of web assets/ services of the digital marketing team and ensuring it fits the needs of marketing plans and targets- Owning and continuously improving the pwc.ch website production process for optimal efficiency- Digital production, mainly for web (i.e. campaign pages, landing pages, survey and report pages)- Channel and feature performance and attribution analysis, understanding the impact and efficiency of different digital marketing measures- Consulting and giving sound and evidence-backed advice to business unit marketeers to assist online campaign design- Promoting and coordinating training for the business unit marketeers and the digital team Show less

- Project management of digital.pwc.ch and other websites- Content creation for blogs- Management of social media channels- Strategy, planning, production and maintaining of SEO and SEA campaigns- Event and management for trade shows and Meetup events

- Support administrative integration of company acquisition iBROWS AG into PricewaterhouseCoopers AG- Reviewing and provide support for engagement letters and initiate meetings for higher risk engagements- Consult PwC's digital client service staff and guide them through the risk management processes- Working closely with the risk management partner and the partner for digital transformation- Compliance Checks and client research- Update the risk management guidance and… Show more - Support administrative integration of company acquisition iBROWS AG into PricewaterhouseCoopers AG- Reviewing and provide support for engagement letters and initiate meetings for higher risk engagements- Consult PwC's digital client service staff and guide them through the risk management processes- Working closely with the risk management partner and the partner for digital transformation- Compliance Checks and client research- Update the risk management guidance and training documentation and participate in training sessions Show less

iBROWS was one of the top web and mobile application developer in Switzerland. My position at iBROWS included all aspects regarding the marketing strategy such as - market positioning - advertising strategy (Google AdWords, Facebook etc.) - PR - content marketing strategy - blogging - project management (corporate websites, landing pages) - event management - Successful Best of Swiss Web Awards 2015 applications (1x Silver, 2x Bronze).In 2016 PwC Switzerland acquired iBROWS AG. iBROWS… Show more iBROWS was one of the top web and mobile application developer in Switzerland. My position at iBROWS included all aspects regarding the marketing strategy such as - market positioning - advertising strategy (Google AdWords, Facebook etc.) - PR - content marketing strategy - blogging - project management (corporate websites, landing pages) - event management - Successful Best of Swiss Web Awards 2015 applications (1x Silver, 2x Bronze).In 2016 PwC Switzerland acquired iBROWS AG. iBROWS became PwC's Experience Center in Switzerland. Show less

Joscha Gewinner has had a research position as a project assistant in the Division on Media Change & Innovation at the Institute of Mass Communication and Media Research (IPMZ), University of Zurich from 2012 until 2014. He takes part in the SNF project „Algorithmic Selection in the Internet“.Joscha’s research regards the economic aspects of algorithmic selections and its interdependences referring business models and further phenomena.

This class took two semesters and was about how to plan, design and perform research on Internet algorithmic selection. Students were introduced in business model analysis on internet services using algorithmic selection technology such as search engines, news aggregators, recommendation systems or reputation systems.

During the time as a trainee at Madsack I have been responsible for several projects concerning advertisment marketing.